The Creator Economy
When we help people transform their passions into a profession, great things can happen.
How does it work?
It all starts with a single creator who has knowledge and skills to share.
Someone like Randy Lau
A child of Chinese immigrants
Whose father cooked Chinese food in restaurants for 50 years.
Randy wanted to honor his father’s legacy, his skills and his sacrifices, while also celebrating Chinese culture.
So he started creating videos of his father cooking and posting them to YouTube.
And...
Made With Lau was born
Randy posted a new video every week. The more he posted, the more people found his channel and subscribed.
But how does Randy get paid?
Well, for all creators, there are a few key ways to make money from a YouTube channel.
Paid by YouTube Revenues
From ads that run on or alongside videos, or from royalty payments to a music label or artist.
Viewer support
From fans who pay for membership, donations, or purchase the creator’s off-platform goods or services.
Brand partnerships
From major brands whose products align with the creator’s content.
And it all adds up
Made With Lau is now Randy’s full-time job — and a thriving family business.
But it’s not just Randy
You’ll find millions of creators like him on YouTube.
YouTube took us from a local barber shop to a global brand in just over five years.
And there are other benefits, too
People come to YouTube seeking knowledge, skills, or connection, and achieve results beyond imagination.
Building a renowned BBQ joint
Gathering info for new product innovation.
Learning the art of animation.
Sharing the wealth
Through YouTube, both creators and users can upgrade their skills and launch livelihoods.