Creating opportunity, creating businesses, creating jobs.
90% of creators who earn money from YouTube agree that they want to use the influence they discovered on YouTube to make a positive impact on society.
YouTube’s Impact in the US
Earning an income through YouTube helps creators to build businesses, hire staff and have a meaningful impact on the US economy.
YouTube’s creative ecosystem contributed over $35 billion to US GDP in 2022.
YouTube’s creative ecosystem supported more than 390,000 full-time equivalent jobs in the US.
83% of SMBs with a YouTube channel agree that YouTube played a role in helping them grow their customer base by reaching new audiences.
Learn more about the survey methodology in the Impact Report.
In the US, more than 430,000 creators and partners receive income linked to their YouTube presence.
How creators earn money from YouTube
Creators have many ways to earn money on YouTube, from a share of revenues earned from Ads and YouTube Premium subscriptions to Channel Memberships, ticket sales and even Shopping.
Dr. Tracey Marks is one of the many creators who has grown her business with the help of revenue she’s earned on YouTube. She started her YouTube channel by creating videos that open up conversations about mental health. Now, alongside both longform videos and Shorts, she sells e-books and branded merchandise via Shopping on the YouTube platform.
Fans of creators can also help add to a creator’s channel revenue. Fan funding features like Super Chat, Super Stickers and Super Thanks allow fans to reward their favorite creators for the content they love.
Multiple ways to monetize
YouTube has been a game changer for us because it generates huge interest in our business which turns into sales.
- Steve Andrianos, Syracuse, NY
Powering the US economy by growing business
We give parents a tool to proudly and joyfully share their culture and help their kids be bilingual.
- Susie Jaramillo, Los Angeles, CA
Giving diverse voices a stage
I am always grateful when I see children learning and families enjoying Gracie's Corner.
- Dr. Javoris Hollingsworth, Houston, TX
A world of learning and information
United States of YouTube
Meet the creators in your state who are making an impact with YouTube.
In communities across the US, successful small businesses are being built on YouTube. Meet some of the people behind these businesses.
Trenton and Heath
Inspiring a new generation of cobblers.
Made with Lau
Preserving his family heritage, one classic Chinese dish at a time.
Inspiring generations through African dance and fitness.
From a local barber shop to a global brand.
His and Her Money
Overcoming their own financial struggles to help others.
6th generation family farmer turned powerful spokesperson for the farming industry.
Mimi G Style
From homeless teen mom to successful self-taught entrepreneur.
Once a time-starved engineer, now a devoted dad and global phenomenon.
Blazing a trail for the young generation.
Building possibilities for the next generation.
On a mission to help people around the world struggling with mental health.
See Jane Drill
Breaking through barriers to renovate and educate.
Uplifting the indigenous community through music that heals.
More to learn, more to explore
Stay up to date with the latest blogs, podcasts and information about YouTube’s impact on the creator economy.
It's truly inspiring to see the impact of the YouTube creator community. Creators are building businesses, creating jobs, and fostering community by sharing their passions and talents with the world.
The Upload: The Rise of the Creator Economy
In this podcast produced in partnership with National Public Media, find out how creators behind rising and established YouTube channels have turned their passions into full-time careers.
The creator economy – where passions become businesses
In the latest 2022 U.S. YouTube Impact Report, we highlight key findings and showcase individual creator stories.