From opportunity to impact
In 2022, billions of people came to YouTube to learn new skills, connect with others, and find life-enriching content.
Download the Impact Report from Oxford EconomicsExecutive summary Full report
YouTube impact 2022
Total contribution to the US GDP in 2022.
Full-time equivalent (FTE) jobs added to the US in 2022.
of SMBs with a YouTube channel agree that YouTube played a role in helping them grow their customer base by reaching new audiences.
Find out more about our community impact in 2022Discover more
United States of YouTube
See YouTube’s impact in your state and meet the creators who helped make it.
What is the creator economy?
It’s a place where passion becomes profession, and it’s fueled by the creative entrepreneurs you’ll find across every corner of YouTube.See how it works
In communities across the US, successful small businesses are being built on YouTube. Meet some of the people behind these businesses.Explore stories
More to explore
Our impact is ongoing. Stay up to date with our latest blogs, podcasts, and more.
It's truly inspiring to see the impact of the YouTube creator community. Creators are building businesses, creating jobs, and fostering community by sharing their passions and talents with the world.
The Upload: The Rise of the Creator Economy
In this podcast produced in partnership with National Public Media, find out how creators behind rising and established YouTube channels have turned their passions into full-time careers.
The creator economy – where passions become businesses
In the latest 2022 U.S. YouTube Impact Report, we highlight key findings and showcase individual creator stories.