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A.I. and Creators: The Future of Tech and Creativity

From entertainment to news to music and learning, the past two decades have been defined by a shift in the way content is consumed. Now, with the emergence of Gen A.I., we are at another inflection point in how content is created. Since Gen A.I. technologies have been made widely available to everyday users, we’re seeing how quickly the adoption of these tools has begun to influence the future of creativity and the industries it drives.

New research from Radius provides a helpful lens to understand the practical benefits of Gen A.I. across creative industries, while ensuring this technology is built in service of creative jobs, not as a replacement for human creativity.

Download the report to learn how creators are using Gen A.I. in exciting ways to enhance their creativity, accelerate production, fuel imagination, and ultimately taking their production to the next level.

Disclaimer: This film is based on research conducted in partnership with research group, Radius, asking more than 2,400 creators across platforms how they are using Gen A.I. tools from YouTube and other third parties. It showcases tools & features that are available now, and anticipated in the near future, across the creative industry.