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Assessing the economic, societal and cultural benefits of YouTube in India

Analysis by Oxford Economics showed that the YouTube creative ecosystem has contributed immensely to the Indian economy as well as to promoting learning and education in the country. However, YouTube’s impact goes beyond just this. The platform also provides Indians with access to a community where they can thrive and help others do the same.

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6,83,900

full-time equivalent jobs were supported by the YouTube creative ecosystem in 2020.

Rs. 6800 Cr

was the YouTube creative ecosystem's contribution to the Indian GDP in 2020.

72%

of creative entrepreneurs agree that the revenue they receive from ads placed on their YouTube content is an important source of income for them.

Read more about YouTube's impact in India

Explore stories by region

Meet the creators, artists and small businesses from across India who call YouTube their home. Click on the different states and union territories on the map below to explore the stories of teachers, entertainers, farmers and other creative entrepreneurs who use YouTube to empower their communities, and share their culture and passions.

We’re always looking for impactful creators to add to our map. If you're a YouTube creator and feel that your story deserves to be featured here, please fill up this form.

A platform of opportunity

Indian creators and users look to YouTube as a vehicle for self-improvement, and as a means to find rewarding work to progress their careers. As an open source platform, YouTube is available to anyone who has an idea to share and creates an opportunity for diverse, undiscovered talent to gain recognition around the world.