Assessing the economic, societal and cultural benefits of YouTube in India
Analysis by Oxford Economics showed that the YouTube creative ecosystem has contributed immensely to the Indian economy as well as to promoting learning and education in the country. However, YouTube’s impact goes beyond just this. The platform also provides Indians with access to a community where they can thrive and help others do the same.
7,50,000+
full-time equivalent jobs were supported by the YouTube creative ecosystem in 2021.
₹ 10,000+ Crores
was the YouTube creative ecosystem's contribution to the Indian GDP in 2021.
81%
of creative entrepreneurs agree that YouTube provides an opportunity to create content and earn money that they wouldn't get from traditional media.
Explore stories by region
Meet the creators, artists and small businesses from across India who call YouTube their home. Click on the different states and union territories on the map below to explore the stories of teachers, entertainers, farmers and other creative entrepreneurs who use YouTube to empower their communities, and share their culture and passions.
We’re always looking for impactful creators to add to our map. If you're a YouTube creator and feel that your story deserves to be featured here, please fill up this form.
A platform of opportunity
Indian creators and users look to YouTube as a vehicle for self-improvement, and as a means to find rewarding work to progress their careers. As an open source platform, YouTube is available to anyone who has an idea to share and creates an opportunity for diverse, undiscovered talent to gain recognition around the world.
Neeraj Chopra. Javelin champion. YouTube user.
Watch how Neeraj Chopra, in his quest to excel, used YouTube to watch and learn Javelin techniques that paved the path to his historic win.
Nawab's Kitchen Food For All Orphans
Discover how Khwaja Moinnudin leveraged his cooking channel on YouTube to feed thousands of orphaned children in his home city of Hyderabad.
CA Rachana Phadke Ranade
Get inspired by the story of a teacher, who transformed her life through YouTube and became one of India's leading finfluencers, breaking down complex financial concepts for the layperson.
Kaizen English
Through her YouTube channel, Malar helps Tamilians learn the English language and enhance their communication skills.
Tetseo sisters
The Tetseo sisters, through their music, shine a light on their culture to preserve their mother tongue, the ancient language of Chokri of Nagaland.