YouTube impact 2021
By the numbers
The facts and figures from Oxford Economics show the real impact YouTube had on real people in 2021.
Impact stories
From coast to coast, content creators and consumers have realized their dreams, with a little help from YouTube.
Chris Bossio
From a local barber shop to a global brand.
Mimi G Style
From a struggling teen mom to a successful self-taught entrepreneur.
Millennial Farmer
6th generation family farmer turned powerful spokesperson for the farming industry.
What they’re saying
YouTube has allowed me to pursue my passion full-time as a career.
I cannot thank YouTube enough for giving me my dream job. This wouldn't have been possible 20 years ago, and now it's achievable for millions of people.
YouTube has completely changed my life for the better and I am forever grateful for it. I was able to quit my full time job of 23 years because of the financial freedom YouTube has helped me to obtain.
YouTube has helped me to figure out who I am as a person. My family and friends love my content and I love doing it because I get to display my positivity and creativity.
YouTube has given me a sense of accomplishment, a stronger voice, a sense of purpose, and has helped me to prioritize and better structure my day.
I love that I am able to express myself on my channel and build a community of like-minded individuals.
Being a local artist myself, I cannot help but praise YouTube for giving me the hope and motivation to keep on going with my passion even if in small bits.
YouTube is an excellent platform that provides me and my family entertainment, plus safe and accurate content that has improved our lives. YouTube has been vital during the COVID-19 pandemic and I see it as a critical platform for years to come.
I enjoy the vast variety of information and contributors. I learn, laugh and sometimes disagree but it keeps me mentally stimulated and connected to this world, as it is today. It's invaluable to me.
Get the Impact Report from Oxford Economics
Learn more from Oxford Economics about the impact YouTube made in 2021 - available for download.
Executive summary Full report