How YouTube Works
OUR MISSION
To give everyone a voice and show them the world
We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build communities through our stories.
Explore this site to learn more about how YouTube makes this all happen.
WHAT'S NEW
-
BLOG
3 ways YouTube is helping news organizations build for the future
Discover new YouTube tools for newsrooms, including story feedback in YouTube Studio, expanded Channel Memberships options, and likeness detection to protect journalists.
-
BLOG
Mark Rober’s mission to support science classrooms
Mark Rober shares how Class CrunchLabs brings free, hands-on STEM lessons to grades 6-8, combining YouTube engagement with classroom science.
-
BLOG
'Ken Burns in the Classroom' arrives on YouTube
With the 2026–2027 school year back in session, legendary documentary filmmaker Ken Burns, in collaboration with PBS LearningMedia, today announced that they will be bringing classroom content to the official Ken Burns YouTube Channel.
-
BLOG
Improving AI labels for viewers and creators
We've heard consistently from our community that they value transparency when it comes to generative AI content. That’s why since 2024, we've been labeling content when creators disclose they've used AI tools.
-
BLOG
The global campus: How YouTube is empowering learners everywhere
Every day, billions of people use YouTube to learn and understand the world around them. People can find information about anything and learn something new — from help on class assignments to studying a foreign language or exploring a different career. Last June, there were more than 5.5 billion views on learning and how-to content in the United States.
-
BLOG
Expanding Likeness Detection to Civic Leaders and Journalists
YouTube is where the world comes to understand the events shaping their lives—from breaking news to the debates that drive civic discourse. As AI-generated content evolves, the individuals at the center of these conversations need reliable tools to protect their identities.
-
BLOG
$20 million to support teens' digital wellbeing worldwide
Today at our 'Growing Up in the Digital Age' summit in Dublin, alongside Google.org, we announced $20 million in funding to create a first-of-its-kind Digital Wellbeing hub.
-
BLOG
What creators are teaching us about the future of news on YouTube
A new generation of journalists and podcasters is reshaping news on YouTube, and we recently brought more than 50 of them together for our first-ever Independent Media Summit.
-
BLOG
Helping kids and teens to learn and grow online on Safer Internet Day
For more than a decade, Google and YouTube have launched products, supported programmes and implemented built-in protections that support children and teens on our platforms, while also giving parents the tools and resources to make empowered technology decisions for their families. This Safer Internet Day, we’re sharing the latest updates that support children and teens in the digital world.
