YouTube Works Awards
In partnership with
Thank you for joining us in YouTube Works HK 2023! Check out the winners below and discover their success stories!
About the Awards
Over the last decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heartracing - and everything in-between, YouTube has seen how incredible digital content can drive equally powerful results. The global YouTube Works Awards— in partnership with Kantar—celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube.
After a successful run in 2022, we are excited to announce that the YouTube Works Awards Hong Kong 2023 is back!
Categories
Best Brand Channel
Celebrating the campaign that best leverage YouTube as a platform to deliver ongoing regular content to engage with the audience.
The Changemaker
Celebrating the campaign that best demonstrates inclusivity and diversity in marketing, and/or campaigns that support social or environmental causes.
Best Full Funnel Campaign
Best campaign that drives full-funnel marketing strategy (from Awareness to Consideration to Action).
Best Creative: Shorts
Best use of YouTube Shorts incorporated within the overall creative and media strategy to drive effective business results.
Best Creative: Multi-video Storytelling
Best campaign that tells a story across multiple videos.
Best Collaboration: Brand & Creator
Celebrating the campaign that best demonstrates the best strategic and creative collaboration between the brand & YouTube Creator.
Grand Prix
Celebrating the most effective, creative, innovative, and data-driven campaign that also drove demonstrable business results.
The Grand Prix is our top prize, awarded to a campaign entry that’s particularly standout in multiple ways. This isn’t a category you can enter, but it is a category you can hope to win if you can show that your campaign ticks all of the boxes.
How it works
Submit your best work from 2022 to be reviewed by our panel of industry leaders in two rounds.
Our judges will select the winners across a number of awards categories and a Grand Prix will be awarded to the submission that best demonstrates brilliant results, storytelling, and effectiveness.
To learn more about campaign eligibility and judging rubrics, refer to the Submission Guide.
Our 2023 judges
They’ve been there, done that, and got a few trophies themselves. Our judges bring specialized expertise and significant experience across the industry and category spectrums.
Alice Chow
CEO,
GroupM Hong Kong
Cheuk Shum
Managing Director, Head of Marketing, Wealth & Personal Banking,
HSBC HK
Derek Yip
Chief Operating Officer,
OMG Hong Kong
Paul Tse
Chief Marketing and Digital Officer,
FWD Life Insurance Company (Bermuda) Limited
Simone Tam
CEO,
Dentsu Hong Kong
Steven Cohen-Dumani
Vice President, Hong Kong & Taiwan,
Procter & Gamble
Teresa Wong
General Manager – Sales & Marketing,
Mentholatum (Asia Pacific) Ltd.
Tina Chao
Chief Marketing and Digital Customer Experience Officer,
Mcdonald's Hong Kong
Tom Kao
CEO,
Publicis Groupe
David Wei
Head of Digital,
FrieslandCampina (Hong Kong) Limited
David Kim
Group Chief Marketing and Strategic Business Development Officer,
Vitasoy International Holding Limited
Deep Yim
Head of Marketing Communications,
Nestle Hong Kong Ltd.
Elvis Yan
CMO,
UA Finance
Franklin Law
Marketing Director,
Ocean Park
Irene Tsui
Managing Director,
Mindshare Hong Kong
Joe Yu
Marketing Director,
Futu Securities International (Hong Kong) Limited
Jordan Cheung
Chief Marketing Officer,
Hang Seng Bank
Karen Woo
General Manager – Branding & Communications,
MTR Corporation Limited
Kate Wong
Strategic Insights & Media Director,
L'Oréal Hong Kong Ltd
Kristie Cheung
Head of Marketing Communications,
Lalamove
Marco Lee
Deputy Head, Consumer, Private and Business Banking Marketing,
Standard Chartered Bank (Hong Kong) Limited
Shirley Lau
Managing Director,
Starcom
Silas Ho
Managing Director,
EssenceMediacom
Tammi Chan
Head of Marketing,
Samsung Electronics Hong Kong
Tim Hung
Assistant Vice President, Media and Social,
Shangri-La Group
Tony Fu
Marketing Director,
Vita Green Health Products Co., Limited
Tracy Cheng
Assistant Vice President, Marketing, Digital Media,
Viu, PCCW Media Group
Venus Ma
Senior Digital Marketing Manager, Asia Pacific,
Lululemon
Alice Chow
CEO,
GroupM Hong Kong
Cheuk Shum
Managing Director, Head of Marketing, Wealth & Personal Banking,
HSBC HK
Derek Yip
Chief Operating Officer,
OMG Hong Kong
Paul Tse
Chief Marketing and Digital Officer,
FWD Life Insurance Company (Bermuda) Limited
Simone Tam
CEO,
Dentsu Hong Kong
Steven Cohen-Dumani
Vice President, Hong Kong & Taiwan,
Procter & Gamble
Teresa Wong
General Manager – Sales & Marketing,
Mentholatum (Asia Pacific) Ltd.
Tina Chao
Chief Marketing and Digital Customer Experience Officer,
Mcdonald's Hong Kong
Tom Kao
CEO,
Publicis Groupe
David Wei
Head of Digital,
FrieslandCampina (Hong Kong) Limited
David Kim
Group Chief Marketing and Strategic Business Development Officer,
Vitasoy International Holding Limited
Deep Yim
Head of Marketing Communications,
Nestle Hong Kong Ltd.
Elvis Yan
CMO,
UA Finance
Franklin Law
Marketing Director,
Ocean Park
Irene Tsui
Managing Director,
Mindshare Hong Kong
Joe Yu
Marketing Director,
Futu Securities International (Hong Kong) Limited
Jordan Cheung
Chief Marketing Officer,
Hang Seng Bank
Karen Woo
General Manager – Branding & Communications,
MTR Corporation Limited
Kate Wong
Strategic Insights & Media Director,
L'Oréal Hong Kong Ltd
Kristie Cheung
Head of Marketing Communications,
Lalamove
Marco Lee
Deputy Head, Consumer, Private and Business Banking Marketing,
Standard Chartered Bank (Hong Kong) Limited
Shirley Lau
Managing Director,
Starcom
Silas Ho
Managing Director,
EssenceMediacom
Tammi Chan
Head of Marketing,
Samsung Electronics Hong Kong
Tim Hung
Assistant Vice President, Media and Social,
Shangri-La Group
Tony Fu
Marketing Director,
Vita Green Health Products Co., Limited
Tracy Cheng
Assistant Vice President, Marketing, Digital Media,
Viu, PCCW Media Group
Venus Ma
Senior Digital Marketing Manager, Asia Pacific,
Lululemon
Submissions open
3 July 2023
Submissions end
1 September 2023
Winners announced
14 Novemeber 2023
Thank you for joining us in YouTube Works HK 2023! Check out the winners below and discover their success stories!
Want some inspiration for your next campaign? Check out this year's Hong Kong winners below and new repository containing previous YouTube Works winners from all APAC markets!
HSBC One Millennials Rethink Wealth Campaign
PHD Hong Kong, Wunderman Thompson Hong Kong
To establish HSBC One as the go-to choice for wealth management for young investors, HSBC worked with Dee from idol group ERROR to deliver a full-funnel YouTube campaign called “Rethink Wealth”.
From raising awareness with Video Reach Campaigns to driving conversions with Video Action Campaigns, HSBC leveraged an AI-powered strategy to deliver its key message consistently, resulting in over 30% increase in new millennials customers vs pre-campaign.
Re/CASETiFY
To educate consumers about CASETiFY’s closed loop recycling systems “Re/CASETiFY” and to promote their sustainable product line, the brand collaborated with artists and YouTube creators to highlight the creative possibilities of upcycling through the Re/CASETiFY material.
CASETiFY was able to amplify its sustainability initiatives and at the same time drive business impact through creating awareness among its target audience, reaching 57M people with 2.8M engagements.
Futu Securities - The ultimate community-centric investment hub
Futu Securities transformed their YouTube channel into a thriving educational and community hub for prospective customers, fostering a space for learning and engagement.
By consistently publishing over 100 pieces of original content tailored to consumer trends and viewing preferences, the channel garnered over 28 million total views and drove conversions for their main trading app.
YesStyle x YouTube Shorts
By aligning their video content strategy with the dynamic fashion and beauty trends favored by their Gen Z audience, YesStyle effectively leveraged YouTube Shorts to drive engagement. With nearly daily uploads and timely short-form content, the efforts resulted in a remarkable 92.5% average video completion rate.
Try Once- Try to be a HKTVmall Wet Market Express Professional
Mill MILK
HKTV Mall strategically collaborated with YouTube creator Mill MILK to tap into their audience on YouTube and leverage its creative storytelling, delivering an authentic experience and positive brand image for their newly launched delivery service in traditional wet markets. The results were impressive with +44% new customers for the service.
- American Express – Choose Explorer
- CASETiFY – Joseph’s Machine
- CASETiFY – Re/CASETiFY
- Cathay Pacific – Let's Get Moving ;P
- EC Healthcare – Re:Health x Dr. Reborn
- Futu Securities – The Ultimate Community-Centric Investment Hub
- HKTV Mall - Try to be a HKTV mall wet market express professional
- HSBC Hong Kong – 2023 Wealth & Stock Decoded Campaign
- HSBC Hong Kong – One Rethink Wealth Campaign
- McDonald’s Hong Kong – McNuggets 40th Anniversary
- McDonalds Hong Kong - Little Big Acts
- Prudential Hong Kong – We Do Family Campaign
- Sunplay – Encounter Strength & Strive for Greater Strength
- United Asia Finance Limited - 30th Anniversary Campaign
- YesStyle – YouTube Shorts