YouTube Works Awards

YouTube Works Awards

The Nordic YouTube Works Awards 2023 winners are announced!

Nordic YouTube Works Awards

About the Awards

Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing — and everything in between — YouTube has seen how incredible digital content can drive equally powerful results.

The Nordic YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the Nordic countries past year. Originally started in the UK, the YouTube Works Awards are celebrated in 15+ markets.

Questions? Contact youtube-works-nordics@google.com.

About the Awards

Categories

1

Creative Innovation

This category rewards the best creative idea that has brought about great business results. We will reward the genius of the idea, how it was represented on the screen and the ability to make the most of the idea through YouTube tools. What will make the difference will be the stories of impact and the small details that have contributed to the success.

We are searching for campaigns that for example dared to stand out to make an impact, that leveraged audience insights to make their story more relevant, that created a story with a clear hook in the beginning to secure viewer attention, that leveraged differend ad formats to create a compelling story and more.

2

Masterful Media Planning

Celebrating the campaign that best exemplifies brilliant media planning. From ideation to execution, this campaign soared thanks to a stroke of media planning genius.

Did you delight your intended audience with the right story at the right time? Did you guide your campaign with compelling media insights that brought your creative to life? This award recognizes the vital role of media planning and strategy in separating the good campaigns from the great.

3

Action Driver

Celebrating the campaign that best demonstrates how YouTube was used to drive customers to action in decision-making moments.

We want to see how your campaign made your audience do something in the real world. Did you drive thousands of sign-ups, prompt consumers down a path to purchase, or even trigger a global movement? Big or small, we want to see how you sparked action.

4

Brands as Creators

This category rewards brands that drove great results through a foundational understanding of either YouTube culture, creators or communities – becoming a part of the cultural zeitgeist

This brand crafts content informed by consumer trends and knows how to nurture passionate online communities. It meets audiences where and how they want to watch, delivering entertainment and inspiration – just like a creator.

5

Grand Prix

Celebrating the most effective, creative, and innovative campaign that also drove exceptional business results.

The Grand Prix is our top prize; awarded to the campaign that breaks ground in multiple ways. This isn’t a category you can enter, but one you can hope to win if you show that your campaign checks all of the boxes.

Judges

They’ve been there, done that, and got a few trophies themselves. Our judges will bring specialized expertise and significant experience across the industry and category spectrums.

Jais Holm Skylvad

Jais Holm Skylvad

Global Head of Content Studio,

The Barn, Arla Foods

Mette Hørdum

Mette Hørdum

CEO, Partner & Creative Strategist,

PONG

Jesper S. Jørgensen

Jesper S. Jørgensen

CEO,

EssenceMediacom Denmark

Emma Zanderholm

Emma Zanderholm

Head of Digital,

Publicis Groupe

Emelie Överdahl

Emelie Överdahl

Head of Content and Optimization Studio,

Volvo Cars

Caroline Andersson

Caroline Andersson

Art Director, Åkestam Holst

Eka Ruola

Eka Ruola

Chief Creative Officer,

Nitro

Inna-Pirjetta Lahti

Inna-Pirjetta Lahti

Founder & CEO,

Ping Helsinki

Outi Lindberg

Outi Lindberg

Head of Marketing, Finland,

Valio

Lisa Marie Henriksen

Lisa Marie Henriksen

Team Lead Programmatic,

Dentsu

Thea Helmen Groth

Thea Helmen Groth

Head of Media & Communication,

Orkla Norge, Orkla

Gunnar Stensaker

Gunnar Stensaker

CEO,

TRY Opt

Caio Franchi

Caio Franchi

Head of Creative Works Northern Europe,

Google

1

Contest begins

February 2, 2023

2

Submissions end

March 10, 2023

3

Winners announced

May 3, 2023

YOUTUBE WORKS AWARD WINNERS

2023 Winners

Brands and agencies from across the Nordics brought forward 2022’s most creative, compelling, and effective campaigns to the YouTube Works Awards – congratulations to all the winners!

2023 Winners
Grand Prix
Brands As Creators
Masterful Media Planning
Grand Prix
Brands As Creators
Masterful Media Planning

4 Million subscribers can’t be wrong | Unisport A/S

Creative Innovation
Creative Innovation

The Desk Snatch Pre-Rolls | SMS Evoko

Agencies: Animal, Curamando, Rulla Bandet

Action Driver
Action Driver

Familjen Jarny ställer om | E.ON

Agencies: BBDO Nordics, Publicis Media