YouTube Works Awards

This category rewards the best creative idea that has brought about great business results. We will reward the genius of the idea, how it was represented on the screen and the ability to make the most of the idea through YouTube tools. What will make the difference will be the stories of impact and the small details that have contributed to the success.

We are searching for campaigns that for example dared to stand out to make an impact, that leveraged audience insights to make their story more relevant, that created a story with a clear hook in the beginning to secure viewer attention, that leveraged differend ad formats to create a compelling story and more.

Celebrating the campaign that best exemplifies brilliant media planning. From ideation to execution, this campaign soared thanks to a stroke of media planning genius.

Did you delight your intended audience with the right story at the right time? Did you guide your campaign with compelling media insights that brought your creative to life? This award recognizes the vital role of media planning and strategy in separating the good campaigns from the great.

Celebrating the campaign that best demonstrates how YouTube was used to drive customers to action in decision-making moments.

We want to see how your campaign made your audience do something in the real world. Did you drive thousands of sign-ups, prompt consumers down a path to purchase, or even trigger a global movement? Big or small, we want to see how you sparked action.

This category rewards brands that drove great results through a foundational understanding of either YouTube culture, creators or communities – becoming a part of the cultural zeitgeist

This brand crafts content informed by consumer trends and knows how to nurture passionate online communities. It meets audiences where and how they want to watch, delivering entertainment and inspiration – just like a creator.