YouTube Works Awards

Celebrating the campaign that beat the odds to create a big impact. A campaign in which a small or medium-sized brand had big-brand ambitions and achieved business results to match. Show us how your scrappiness, your fresh thinking, and your hunger for success helped you make some noise in a way that was more impressive than most.

Celebrating the campaign that best demonstrates brilliant creative execution on YouTube. This category focuses on the creative quality of your campaign, your big idea, and how you brought it to life on YouTube to drive (business) results. Think of powerful scripts, treatments, utilising the possibilities of YouTube as a platform to the fullest – maybe by acting like a creator, tapping into YouTube culture or even creating it.

Celebrating the campaign that best demonstrates brilliant media planning that drove business results. We’re searching for campaigns that took a media-first approach using YouTube as an integrated part. Did a stroke of media genius spark the idea? Were your ads contextually spot on? Did your media planner nail your audience insights? This award recognizes that media strategy makes all the difference to drive results.

Celebrating the campaign that made people watch, long for more and where they could have skipped but didn't. Submissions competing in this category grabbed viewers' attention, kept it and have the stats to back it up.