YouTube Works Awards
Nordic YouTube Works Awards
This category rewards the best creative idea that has brought about great business results. We will reward the genius of the idea, how it was represented on the screen and the ability to make the most of the idea through YouTube tools. What will make the difference will be the stories of impact and the small details that have contributed to the success.
We are searching for campaigns that for example dared to stand out to make an impact, that leveraged audience insights to make their story more relevant, that created a story with a clear hook in the beginning to secure viewer attention, that leveraged differend ad formats to create a compelling story and more.
Celebrating the campaign that best exemplifies brilliant media planning. From ideation to execution, this campaign soared thanks to a stroke of media planning genius.
Did you delight your intended audience with the right story at the right time? Did you guide your campaign with compelling media insights that brought your creative to life? This award recognizes the vital role of media planning and strategy in separating the good campaigns from the great.
Celebrating the campaign that best demonstrates how YouTube was used to drive customers to action in decision-making moments.
We want to see how your campaign made your audience do something in the real world. Did you drive thousands of sign-ups, prompt consumers down a path to purchase, or even trigger a global movement? Big or small, we want to see how you sparked action.
This category rewards brands that drove great results through a foundational understanding of either YouTube culture, creators or communities – becoming a part of the cultural zeitgeist
This brand crafts content informed by consumer trends and knows how to nurture passionate online communities. It meets audiences where and how they want to watch, delivering entertainment and inspiration – just like a creator.
Celebrating the most effective, creative, and innovative campaign that also drove exceptional business results.
The Grand Prix is our top prize; awarded to the campaign that breaks ground in multiple ways. This isn’t a category you can enter, but one you can hope to win if you show that your campaign checks all of the boxes.
They’ve been there, done that, and got a few trophies themselves. Our judges will bring specialized expertise and significant experience across the industry and category spectrums.
Jais Holm Skylvad
Global Head of Content Studio,
The Barn, Arla Foods
CEO, Partner & Creative Strategist,
Jesper S. Jørgensen
Head of Digital,
Head of Content and Optimization Studio,
Art Director, Åkestam Holst
Chief Creative Officer,
Founder & CEO,
Head of Marketing, Finland,
Lisa Marie Henriksen
Team Lead Programmatic,
Thea Helmen Groth
Head of Media & Communication,
Orkla Norge, Orkla
Head of Creative Works Northern Europe,
February 2, 2023
March 10, 2023
May 3, 2023
YOUTUBE WORKS AWARD WINNERS
Brands and agencies from across the Nordics brought forward 2022’s most creative, compelling, and effective campaigns to the YouTube Works Awards – congratulations to all the winners!
4 Million subscribers can’t be wrong | Unisport A/S
The Desk Snatch Pre-Rolls | SMS Evoko
Agencies: Animal, Curamando, Rulla Bandet
Familjen Jarny ställer om | E.ON
Agencies: BBDO Nordics, Publicis Media