YouTube Works Awards

Celebrating the YouTube campaign that demonstrated creative ingenuity and brought to life a captivating vision. This category champions your singular vision of creating something exciting and wholly original. How did your story punch through the page and onto the screen? What key creative decisions were made along the way to delight and excite? How did this make the work more effective, bold, and unforgettable?

Celebrating the YouTube campaign that best leveraged technology to drive more creative impact. We're looking for campaigns that pushed boundaries with tech, responsibly and effectively, to spark new ideas, evolve the creative canvas, generate assets, or scale the campaign across devices and formats. How did AI, ML, automation, or other technology improve the creative process or help your assets shine? How did you harness technology creatively to elevate marketing outcomes and drive business impact? How did you experiment with new tech to drive results?

Celebrating the campaign that best adapts original storytelling for all kinds of formats. We're searching for campaigns that demonstrate exceptional storytelling across various YouTube formats. Tell us how your brand crafted a compelling narrative and then adapted it for different formats. What specific results did this multi-format approach achieve? How did your campaign use innovative storytelling to empower your audience?

Celebrating the YouTube campaign that achieved the greatest impact through a brilliant audience insight. We're searching for YouTube campaigns that demonstrate the power of audience insights. Tell us how you uncovered a key insight and used it to shape your campaign's creative, targeting, and optimization strategies. How did this insight inspire your creative strategy and drive measurable results? What specific impact did this insight-driven approach have on your YouTube performance?

Celebrating the campaign that redefined integrated marketing through the synergy of other media platforms and YouTube. The YouTube Symphony Award seeks to celebrate the campaigns that have truly mastered the art of storytelling across the diverse media landscape. We're on the hunt for brands that have not only crafted compelling narratives but also understood how to expertly tailor them to resonate with audiences across various marketing channels (e.g YouTube and Social media/traditional media etc). What unique creative considerations did you make for each channel?. how did you use a variety of media channels in 'symphony' with Youtube to create a synergistic campaign?

Celebrating the campaign that beat the odds and made big waves. We’re looking for campaigns that used a small budget to make a BIG impact on YouTube. How did you transform limited resources into major impact? What brilliant creative idea or novel consumer insight helped your campaign punch above its weight?

The ultimate accolade awarded to the YouTube campaign that breaks barriers across South Africa, by celebrating the most effective, creative, and innovative campaign that also drove exceptional business results. The Grand Prix will be awarded at the Grand Jury’s discretion, with special consideration granted to the winners of all submissions-based categories. This isn’t a category you can enter, but one you can hope to win if you show that your campaign checks all of the boxes