YouTube Works Awards

YouTube Works Awards

Congratulations to the the 2024 winners!
Nordic YouTube Works Awards

About the Awards

Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing — and everything in between — YouTube has seen how incredible digital content can drive equally powerful results.

The Nordic YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the Nordic countries past year. Originally started in the UK, the YouTube Works Awards are celebrated in 15+ markets.

Questions? Contact youtube-works-nordics@google.com.

About the Awards

Categories

1

The Underdog

Celebrating the campaign that beat the odds to create a big impact. A campaign in which a small or medium-sized brand had big-brand ambitions and achieved business results to match. Show us how your scrappiness, your fresh thinking, and your hunger for success helped you make some noise in a way that was more impressive than most.

2

Creative Excellence

Celebrating the campaign that best demonstrates brilliant creative execution on YouTube. This category focuses on the creative quality of your campaign, your big idea, and how you brought it to life on YouTube to drive (business) results. Think of powerful scripts, treatments, utilising the possibilities of YouTube as a platform to the fullest – maybe by acting like a creator, tapping into YouTube culture or even creating it.

3

Masterful Media Planning

Celebrating the campaign that best demonstrates brilliant media planning that drove business results. We’re searching for campaigns that took a media-first approach using YouTube as an integrated part. Did a stroke of media genius spark the idea? Were your ads contextually spot on? Did your media planner nail your audience insights? This award recognizes that media strategy makes all the difference to drive results.

4

The Unskippable

Celebrating the campaign that made people watch, long for more and where they could have skipped but didn't. Submissions competing in this category grabbed viewers' attention, kept it and have the stats to back it up.

How it works

Submit your best work from 2023 to be reviewed by our panel of industry leaders.

Our judges will select the winners across a number of awards categories and a Grand Prix will be awarded to the submission that best demonstrates brilliant results, storytelling, and effectiveness.

How it works

Our 2024 judges

They’ve been there, done that, and got a few trophies themselves. Our judges bring specialized expertise and significant experience across the industry and category spectrums.

Caio Franchi

Caio Franchi

Head of Creative Works Northern Europe

Google

Anna Hammerlid

Anna Hammerlid

Co-CEO Nordics

GroupM Nexus

Jessica Morales

Jessica Morales

Åkestam Holst NoA

COO & Partner

Carl-Adam Sjölander

Carl-Adam Sjölander

Digital Director

OMD

Ulrika Klinkert

Ulrika Klinkert

CMO

Rugvista

Micaela Rosenlew

Micaela Rosenlew

Account manager & strategist

PING Helsinki

Rasmus Fisker

Rasmus Fisker

Managing Director, Business Development

GroupM

Thomas Bjerg

Thomas Bjerg

CEO & Co-founder

Twenty

Cresta Brandt

Cresta Brandt

Brand Director

Boozt

Eka Ruola

Eka Ruola

Chief Creative Officer

Nitro

Christian Rusch Lindvik

Christian Rusch Lindvik

Senior Art Director

WAL

Margrethe Wam Solvang

Margrethe Wam Solvang

Managing Director

Dentsu Creative

1

Contest begins

February 12, 2024

2

Submissions end

March 8, 2024

3

Winners announced

2 May, 2024

HOW TO SUBMIT

Best practices

Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.

Helpful hints:

  • Consider co-writing your submission; media and creative collaborations help to tell the full story
  • Tell a story with a beginning (objectives), middle (approach), and end (impact)
  • Stick to simple and concise
  • Include critical context around your creative
  • Remember we need all relevant media referenced in your submission
  • Note any factors external to YouTube that could have impacted results
  • Share as many metrics as you can and include objectives, KPIs, and benchmarks
Best practices

How to enter

Identify your most effective YouTube campaigns from 2023 targeting Nordic users, review the Terms & Conditions, and fill out the submission form below.

The YouTube Works Awards are easy to enter. Even better, it’s free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.

Questions? Contact us at youtube-works-nordics@google.com

How to enter
YOUTUBE WORKS AWARD WINNERS

2024 Winners

Brands and agencies brought forward 2023’s most creative, compelling, and effective campaigns to the YouTube Works Awards. Our community of expert judges selected winners across categories – Here are the 2024 winners.

2024 Winners
GRAND PRIX
CREATIVE EXCELLENCE
GRAND PRIX
CREATIVE EXCELLENCE

E.ON Sverige, BBDO Nordics, Publicis Groupe & Tally Ho

Familjen Jarny ställer om

MASTERFUL MEDIA PLANNING
MASTERFUL MEDIA PLANNING

Just Eat, McCann London & DEPT®

Did Somebody Say Just Eat ft Christina Aguilera and Latto

THE UNSKIPPABLE
THE UNSKIPPABLE

Obs BYGG, PHD, Elg & Lucky View

DIY success! Obs Bygg's videos convert viewers into customers

THE UNDERDOG
THE UNDERDOG

Contour Design & Precis Digital

The Wrong Tool