YouTube Works Awards

Celebrating the campaign that best demonstrates brilliant media planning that drove business results. We’re searching for campaigns that took a media-first approach using YouTube as an integrated part. Did a stroke of media genius spark the idea? Were your ads contextually spot on? Did your media planner nail your audience insights? This award recognizes that media strategy makes all the difference to drive results.

Celebrating the paid ad campaign that made people watch and where they could have skipped but didn't. Submissions competing in this category grabbed viewers' attention, kept it and have the stats to back it up. We will be placing special emphasis on campaigns that effectively leveraged Google's ABCD framework (Attention, Branding, Connection, Direction) to achieve unskippable results. (Only paid ads are eligible for this category.)

Celebrating the campaign that best demonstrates brands behaving like creators. We are looking for campaigns and brands that delivered impactful and engaging content in partnership with YouTube content creators --or-- by acting like one. We want brands that show us that YouTube is in their DNA. This brand regularly crafts content informed by consumer trends and knows how to nurture passionate online communities. In what ways did your content meet audiences where and how they’re watching? How did you deliver entertainment and inspiration — just like a creator would?