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YouTube Works Award
About the Awards
Over the last decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heartracing - and everything in-between, YouTube has seen how incredible digital content can drive immense brand love, inspire action & equally powerful results.
The YouTube Works Awards— in partnership with Kantar & Persatuan Perusahaan Periklanan Indonesia (P3I)—celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the past year.
Best YouTube Innovation
This award recognizes the campaign that demonstrates strategic and innovative use of YouTube leading to compelling brand results.
Best Collaboration: Brand & YouTube Creators
Best strategic and creative collaboration between Brand & Creator that drove incredible buzz & positive brand associations
Best Media Orchestration
The award recognises the campaign that best demonstrates brilliant media planning that drove business results by mapping out potential audience profiles, and matching them with strategic media placements and effective buyings that make every single ad spent totally worth it.
This award goes out to the best compelling 5-seconds intro that keep viewers from clicking the “skip” button.
This award goes out to the unsung heroes (and heroines) of the creative world who power a campaign to success with the art of storytelling beyond 30 sec.
Best Creative Personalization
Celebrating the campaign that best leverage the power of data - insights and brilliant creative execution to bring contextual or personalised digital ads that drove measurable impact for the Brand
Best Creative Effectiveness
Celebrating the campaign that best demonstrates brilliant creative execution on a digital platform that drove measurable impact. (i.e. how creative storytelling and creative effectiveness drove tangible business results.)
Force for Good
Celebrating the campaign that best demonstrates proven impact on social causes that goes deeper than the bottom line.
The best campaign that most effectively utilized YouTube to achieve the brand's ultimate business performance among the winners by category
How it works
Submit your best work to be reviewed by our jury of distinguished industry leaders in two rounds.
There are 8 categories for you to select, with zero submission fee. Two rounds of judging will select the 8 category winners, each highlighting a different dimension of marketing and showcasing the impact of YouTube on business results.
A Grand Prix will then be awarded to 1 category winner that best demonstrates brilliant results, storytelling and effectiveness.
Introducing our judges
Our lineup of judges brings specialized expertise and significant experience across industries and categories.
More judges to come.
Angga Dwimas Sasongko
VP of Marketing Specialized Nutrition
Danone SN Indonesia
Chairperson Indonesia Vietnam
Paragon Technology & Innovation
Marc Aldrich Gopal
Head of Marketing
Omnicom Media Group Indonesia
PT Indofood Sukses Makmur Tbk
SVP of Ads Solution & Marketing
Ivan Hady Wibowo
Monday, April 12, 2021
Monday, May 31, 2021
How to submit
How to win
Our judges are looking for campaigns that have creatively, strategically and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.
- Consider co-writing your submission, media and creative collaborations help to tell the full story.
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
Refer to the Submission Guide for further guidance.
How to enter
- Submit your most effective YouTube campaigns (can be more than one) from January 2019 - May 2021.
- Review the Terms & Conditions, and fill out the submission form below.
YouTube Works is easy to enter. Even better, it’s free. If you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.
YouTube Works 2021 Submission Form
Fill out the form below to enter
Thank you for your submission! Winners will be announced in September.