YouTube Works Awards

YouTube Works Awards

In partnership with In partnership with In partnership with

Submissions are opened until 28 July 2022! Enter now!

YouTube Works Awards

About the Awards

Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing — and everything in between — YouTube has seen how incredible digital content can drive equally powerful results.

The YouTube Works Awards Indonesia, in partnership with Kantar and Persatuan Perusahaan Periklanan Indonesia (P3l), runs for its second year to celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube.

To learn more about How to Submit, speak to us by booking a slot at the Office Hours here .

For more questions, write to us here: ytworks-indonesia@google.com

About the Awards

Categories

1

Force For Good

Celebrating the campaign that best demonstrates proven impact on social causes including but not limited to: Social Community (CSR), Environment (ESG) and Diversity, Equity & Inclusion (DEI). Bottom line: Show us how you proved these causes matter — and got the results to support it.

Criteria keyword: impactful marketing campaigns

2

Best Creative Effectiveness (<30s ad)

Celebrating the campaign utilizing 30s or less ad format that best demonstrates brilliant creative execution on a digital platform that drives business results.

Criteria keyword: creative <30s ad

3

Best Storytelling (>30s ad)

Celebrating the campaign utilizing 30s or above ad format that best demonstrates brilliant creative execution on a digital platform that drives business results.

Criteria keyword: creative storytelling

4

Best Collaboration: Brand & YouTube Creators

Celebrating the best strategic and creative collaboration between Brands and Creators, that ultimately drive incredible buzz and positive brand associations. Creators must be at the center of the campaign and becomes the advocate for brand.

Criteria keyword: creator collaboration

5

Best of Launch

Celebrating the campaign that effectively drives launches of new brands, new products and/or new product extensions.

Criteria keyword: launch campaigns

6

Small but Mighty

Celebrating the campaign in which a small or medium-sized brand had big-brand ambitions & determinations, and achieved business results to match. The brand may be start-ups, SMEs, new or emerging brands trying to make a comeback.

Criteria keyword: SMEs and start up campaigns

7

Action Driver

Celebrating the campaign that utilizes YouTube's action-oriented ad format to drive direct online lead conversion and effectively achieve their campaign goals.

Criteria keyword: Drive measurable action

8

Grand Prix

Celebrating the campaign that demonstrates excellence throughout the entire marketing process, from identifying critical consumer insights and building creative ideas, to executing the campaign through effective media buying and powerful messaging in all assets and formats.

To be awarded at judges' discretion.

How It Works

Submit your best campaigns that you produced during the period of June 2021-July 2022.

There are 7 categories for you to select, with zero submission fee. Our panel of judges will review the submissions in two rounds and select the category winners.

To learn more about campaign eligibility and judging rubrics, refer to the Submission Kit here or speak with us by booking a slot in the Office Hours here .

How It Works

1

Submissions open

June 28, 2022

2

Submissions end

July 28, 2022

3

Winners announced

October 2022

How to submit

How to Craft Your Entry

Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Download our Submission Guideline & Sample Submission Form, where you'll have all the tools you need to write a winning submission.

Helpful hints:

  • Consider co-writing your submission; media and creative collaborations help to tell the full story.
  • Tell a story with a beginning (objectives), middle (approach), and end (impact).
  • Stick to simple and concise.
  • Make sure you submit all the metrics that are mandatory for your category. Feel free to also submit additional metrics that support your campaign's case.
  • Remember we only require a maximum of 2 media/creative assests referenced in your submission. Choose the ones that best represent your campaign.

How to Craft Your Entry

How to Enter

  • Identify your most effective YouTube campaigns from 2021
  • Review the Terms & Conditions
  • Read our Submission Kit if you need more guidance.
  • Fill out the submission form below
  • No submission fee!


Questions? Contact us at ytworks-indonesia@google.com or book our Office Hours here .

How to Enter

YouTube Works 2022 Submission Form

Fill out the form below to enter
Click here to expand form Click here to close form
This field is required. Name of the person and company entering the campaign
Please enter valid email address. Email address of the person and company entering the campaign
This field is required.
This field is required. Please follow this format: Campaign Name-Brand Name-Campaign Launch Month
This field is required.
This field is required.

Why do you think your campaign is a good fit for this category? How does this campaign best exemplify this category? Maximum 150 words in 2 bullet points.

This field is required.

What is the business/marketing problem you are trying to solve? Any relevant information on your audience behavior and culture? Maximum 200 words in 5 bullet points.

This field is required.

What were your main marketing/business objective? As judges will be assessing overall effectiveness and how the objectives were achieved, the more quantifiable and specific the data, the better it is for your campaign. Make sure you include any relevant background information such as targets, previous performance, etc. Maximum 200 words in 5 bullet points.

This field is required.

Which specific primary goal and measurable objective did you aim to achieve by using YouTube in this campaign?
This field is required.

What were the customer insights and your marketing and media strategy for delivering on these objectives and goals? If you are able to share your budget or scope, that would help the judges understand your approach. Include, if applicable, any customer or market research, organizational reality or imperative, human truth or audience insights (wants, needs, attitudes, behaviors). Maximum 200 words in 5 bullet points

This field is required.

What was the creative idea, and what was the final creative execution? Maximum 200 words in 5 bullet points.

This field is required.

Please link here a maximum of 2 creative materials the audience saw.

This field is required.
This field is required.

To achieve your campaign objectives and goals, why did you choose these YouTube capabilities? What key role and function did these YouTube capabilities play? How did YouTube activation relate to other channels/media? It is essential that you illustrate the role these capabilities played in achieving your campaign goals. Maximum 100 words.

This field is required.

What were your measurable and quantifiable results against the specific goals and KPIs you aimed to achieve? Please refer to this Metrics Guideline on the YouTube and Marketing Metrics we require you to submit for your selected category/ies.

Please also mention relevant benchmarks and specific success metrics, to help the judges understand your accomplishments. For example, brand awareness was boosted by 20% year over year, exceeding target of 10% YoY. Maximum 100 words in 5 bullet points.

This field is required.

Thank you for your submission!
Oops! An error occurred. Please refresh this page and try again..

YouTube Works Winners

2021 Winners

The first YouTube Works awards in Indonesia, in partnership with Kantar and P3I, celebrate and champion brands and agencies that produced the most compelling and effective campaigns on YouTube. These are best-in-class campaigns that combined data, use of YouTube's ad formats and a strong creative to build brand, reach audiences in unique way and drive measurable results.

Learn more on Think with Google

Grand Prix
Best Creative Effectiveness
Grand Prix
Best Creative Effectiveness

Kuota Ketengan l Telkomsel

Finalists: Bisalah! (Grab), Kuota NonStop (Smartfren), Kuota Ketengan: Salute to Ketengers (Telkomsel), Cerdikiawan (Gojek)

Given the financial struggle many faced in 2020, the need to be financially savvy became more apparent than ever. Telkomsel’s “Kuota Ketengan: Salute to Ketengers” campaign did just that by showcasing their new product offering to the often neglected lower spend cohort. The campaign was highly successful and achieved a 30% increase in purchase transactions, above their original target.

Force for Good
Force for Good

Rexona #GerakTakTerbatas App l Rexona (Unilever)

Finalists: Rexona #GerakTakTerbatas App (Rexona), Ramadan 2020 (Bear Brand), Semangat Tetap Sekolah (Samsung)

In 2020 Rexona, a deodorant and antiperspirant brand, ran their “Unlimited Moves” campaign, which highlighted the underrepresented disabled community and encouraged health and movement during a time when inactive lifestyles have risen due to mobile phone use. “Unlimited Moves” drove user engagement in the Gerak app, which tallied over 130 million steps, an increase in the average number of daily user steps by 21% during the Covid-19 lockdown period in 2020.

Best Collaboration
Best Collaboration

Siap Antar Ramadan l GRAB

Finalists: Bisalah! (Grab), #GoRougeSignature (L'Oréal), Siap Antar Ramadan (Grab)

Designed with free creative direction and audience participation at the heart of the campaign, Grab’s Siap Antar Ramadan Grab "Siap Antar Ramadan" showcased the local citizens partaking in their own creative take on the Ramadan campaign. Through this campaign, Grab has succeeded in exceeding Ad Recall, Consideration and Favorability target vs. benchmark, grew app visitors by +50% and app conversion by +75% . Grab also dominated share of voice (SOV) during Ramadan 2020, toughest festive season to own SOV.

The Unskippable
Best Media Orchestration
The Unskippable
Best Media Orchestration

Save 20 by Nyala l OCBC NISP

Finalists: Bisalah! (Grab), Save 20 By Nyala (OCBC NISP), Cerdikiawan (Gojek), Saleamatan (Kredivo), Kuota NonStop (Smartfren), #MukaCerahPantangNyerah (Pond’s Men White Boost)

At a time when financial planning is more important than ever, OCBC NISP “Save 20 By Nyala” was able to successfully communicate that message to a less financially-savvy audience: the Indonesian youth. It has been one of the most watched and non-skipped commercials in its category with an average of 42% view through rate (VTR) - crushing the industry VTR benchmark.

Best Creative Personalization
Best Creative Personalization

Pond's Men White Boost l Pond's Men (Unilever)

Finalists: Bisalah! (Grab), Save 20 By Nyala (OCBC NISP), Kuota Ketengan: Salute to Ketengers (Telkomsel), #MukaCerahPantangNyerah (Pond’s Men White Boost)

With its personalized and custom content for men’s grooming, often ignored or looked down upon, Pond’s Men White Boost managed to shift this misunderstood mindset into something very relatable and worth talking about . #MukaCerahPantangNyerah navigated the wildly unpopular opinion of men’s grooming by providing an extremely creative and different approach that helped grow its mens product sales up 15% during the campaign period, 3X vs, target.

Best Story Telling
Best YouTube Innovation
Best Story Telling
Best YouTube Innovation

For the “Best Storytelling” and “YouTube Innovation” categories, while the foundations and desire to drive best-in-class work were evident, our jury found that there’s room to further push the boundaries in using Google’s platforms to drive business impact and take the industry forward.