Driving the Creator Economy on YouTube
Canadians are earning a living, building businesses, and exporting their content to global audiences with YouTube.
One platform, many ways to earn.
There are many ways that creators can earn money on YouTube, from a healthy share of ad revenue to subscriptions on their channel to selling branded merchandise via Merch Shelf.
Getting creative by clearing clutter
The mom who created Clutterbug
Cassandra A. is a Windsor-based mom of three who turned her passion for organizing into a successful career and business. At first YouTube helped her find customers but now, with over 750k subscribers, it’s a core part of her business.
Teaching, inspiring, and changing lives
Every week, Cassandra gets comments from viewers who say she’s helped them improve their homes, relationships, and even their lives.
But how has YouTube helped Cassandra?
YouTube helps Creators like Cassandra reach new customers both in Canada and across the world.
Building her own career
On top of her successful YouTube channel, Cassandra has gone on to have four best-selling books, a podcast and an HGTV show called “Hot Mess House”. Her engaged community of fans have helped her build a career, grow her business and even hire employees to manage her online presence.
And it's not just Clutterbug
Many other Canadian creators are finding success, from a father-son cooking duo to two best friends interviewing global artists.
YouTube is where we started. It’s a platform to express ourselves, ideate on our creative vision for a series and then get right on the drawing board and bring it to life. It’s a window to the world.
There are other benefits too
Every day, YouTube helps businesses grow, drives the creator economy, helps people share and experience cultural diversity, and provides learning opportunities for Canadians and users from around the world
