In partnership with In partnership with

Celebrating the most effective YouTube Works across SEA

Submissions are officially closed. Stay tuned for the winners announcement on October 2024!

YouTube Works Awards

About the Awards

As the world has changed in the span of a few years, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing - and everything in between - YouTube has seen how incredible digital content can drive equally powerful results.

The YouTube Works Awards, in partnership with Kantar, is back to honor the brightest minds behind groundbreaking and effective YouTube campaigns of the past period.

This year’s Awards comes packed with new categories, new all-star jurors, and more chances to celebrate wins locally and across Southeast Asia.

About the Awards
How it works

How It Works

Submit your best work from March 1, 2023 to April 30, 2024 to be reviewed by our panel of industry leaders in two rounds.

Our local juries will select category winners and a Best of Country winner for each country. These winners will serve as the SEA finalists, from which our Grand Jury will select the regional winners.

The Grand Prix will be awarded to the submission that best demonstrates brilliant results, storytelling, and effectiveness.

How It Works

Categories

1

The Big Bang

Awarded to the most effective launch to build awareness for a new product or launch. The launch (or relaunch) includes new brand or product, new positioning, new tagline, etc.

2

Masters of Media

Celebrating the campaign that best demonstrates brilliant and innovative media strategy that drove business results across the funnel. Did you delight your intended audience with the right story at the right time? Did you guide your campaign with compelling media insights that brought your creative to life? Did you boldly test and learn to step-change your media strategy? This award recognizes the vital role of media planning and strategy in separating the good campaigns from the great.

3

Best Brand Story

Celebrating the campaign that executed the most captivating and original creative vision. This category champions your singular vision of creating something exciting and wholly original. How did your story punch through the page and onto the screen? What key creative decisions were made along the way to delight and excite? This category celebrates the creative milestones that made your campaign effective, bold, and unforgettable.

4

Brands & Creators

Awarded to the best collaboration between brands and YouTube Creators that strategically and creatively drove incredible results across the funnel. Campaigns that demonstrate strategic and creative collaboration between creators and brands that ultimately drive incredible social buzz and positive brand associations.

5

The Long & Short

Awarded to the campaign that best adapts original storytelling for different ad durations. How well did you flex your chameleon muscles to adapt to the audience’s expectations from their video content using different ad lengths, across different formats and devices?

6

Best of Google AI

Celebrating the campaign that best demonstrates how marketers effectively and responsibly leverage Google AI to enhance marketing performance and business impact. This could include using AI-powered solutions to optimize campaign objectives, generate assets, spark ideas, and scale creative across devices, platforms, and formats.

7

Best of Festive (Tết, Ramadan, etc.)

Awarded to the most outstanding campaign that celebrates key festive seasons. This award recognizes work that is able to build a connection with consumers in a locally relevant yet refreshing story, and compliment their message with strategic media orchestration to maximise impact in this key moment.

8

Force for Good

Awarded to the campaign that walked the walk on social or environmental issues. We’re looking for campaigns that demonstrate a brand’s fierce commitment to diversity, inclusion, sustainability, environmental issues, or other social causes. How did your campaign balance your brand’s purpose with a tangible impact that extends beyond the bottom line? How did you inspire and empower your audience to take action?

9

Best of Country

Awarded to the most effective, outstanding and innovative campaign of each country - from insight to media to creative. This will be awarded at the Local Jury’s discretion, with special consideration granted to the winners of all submissions-based categories.

10

Grand Prix

The ultimate accolade awarded to the campaign that breaks barriers across Southeast Asia, and demonstrates excellence throughout the entire process, from creative idea, to media execution, and measurable results. The Grand Prix will be awarded at the Grand Jury’s discretion, with special consideration granted to the winners of all submissions-based categories.

The 2024 Grand Jury

Sulin Lau

Sulin Lau

SEA Grand Jury Head & Lead of The Big Bang

Regional Head of Marketing & Brand,

Grab

Deepika Nikhilender

Deepika Nikhilender

Lead of Masters of Media

Chief Solutions Officer & Executive Director – Programmatic Practice,

GroupM Nexus Asia Pacific

Dennis Perez

Dennis Perez

Lead of Brands and Creators

Digital Marketing, Media and Commerce Lead,

Unilever Beauty & Wellbeing Southeast Asia

Laurent Thevenet

Laurent Thevenet

Lead of Best of Google AI

Head of Creative Tech APAC,

Publicis Groupe

Lex Bradshaw-Zanger

Lex Bradshaw-Zanger

Lead of Best of Festive

Chief Marketing & Digital Officer South Asia Pacific, Middle East & North Africa Zone (SAPMENA),

L'Oreal

Valerie Madon

Valerie Madon

Lead of Best Brand Story

Chief Creative Officer,

McCann Worldgroup Asia Pacific

VJ Anand

VJ Anand

Lead of The Long and Short

Executive Creative Director EMEA + Global Creative Operations,

VaynerMedia

Kartika Guerrero

Kartika Guerrero

Indonesia Jury Head

Senior Vice President - Digital Distribution & Partnership,

Indosat Ooredoo Hutchison

Emily Tan

Emily Tan

Malaysia Jury Head

Global Head of Marketing,

Malaysia Aviation Group (MAG)

Melvin Mangada

Melvin Mangada

Philippines Jury Head

Chairman, 4As Philippines | Chief Creative Officer,

TBWA\SMP

Supphasit Chokmongkolsatian

Supphasit Chokmongkolsatian

Thailand Jury Head

Chief Strategy Officer,

Ogilvy

Tam Truong

Tam Truong

Vietnam Jury Head

Group Head of Integrated Media, Data CRM & Communications,

Nestle

The 2024 Local Juries

The Indonesia Jury
Aloysia Dian

Aloysia Dian

Chief Executive Officer, Media,

dentsu

Fajar Arieyanti

Fajar Arieyanti

Head of Brand and Marketing,

XL Axiata

Fransiska Elvina

Fransiska Elvina

Head of Media and Digital Business,

Nutrifood

Hilda Kitti

Hilda Kitti

Vice President Marketing,

Tokopedia

Kapil Arora

Kapil Arora

Chief Operating Officer,

Ogilvy

Kartika Guerrero

Kartika Guerrero

Senior Vice President - Digital Distribution & Partnership,

Indosat Ooredoo Hutchison

Marieska Widhiana

Marieska Widhiana

Head of Fabric Expert (Laundry),

Unilever

Melinda Savitri

Melinda Savitri

Country Marketing Head,

Grab Indonesia & OVO

Nur Hidayat Dwi Santoso

Nur Hidayat Dwi Santoso

GM Media Channel,

Telkomsel

Paul Soegianto

Paul Soegianto

Chief of Group Digital Strategy,

Astra

Sudesh Puthran

Sudesh Puthran

Chief Executive Officer,

Mindshare

Veronica Utami

Veronica Utami

Chief Operating Officer,

Halodoc

Veronika Utami

Veronika Utami

Marketing Director,

Frisian Flag

Wisnu Putra

Wisnu Putra

Chief Executive Officer, Creative,

dentsu

The Malaysia Jury
Alam Wibowo

Alam Wibowo

Media Director,

P&G Malaysia & Singapore

Amal Khalidi

Amal Khalidi

Media Lead,

Unilever MYSG

Anoop Verghese

Anoop Verghese

Group Business Director,

Publicis Groupe

Barry Victor

Barry Victor

Senior Client & Creative Partner,

Leo Burnett Malaysia

Ben Woo

Ben Woo

Head of Marketing Communications,

Maxis

Bernard Lee

Bernard Lee

Head Brand and Marketing,

U Mobile

Cindy Eliza

Cindy Eliza

Chief Digital Officer,

IPG Mediabrands

David Soo

David Soo

Managing Director,

PHD Media

Dorothy Fong

Dorothy Fong

Founder & Chief Executive Officer,

IDOTYOU

Elvina Komalasari

Elvina Komalasari

Senior Marketing Manager,

Mudah.my

Emily Tan

Emily Tan

Global Head of Marketing,

Malaysia Aviation Group (MAG)

Kevin Le

Kevin Le

Executive Creative Director,

Mediabrands Content Studio

Mochammad Iqbal

Mochammad Iqbal

Head of Digital & Ecommerce,

Mindshare (GroupM)

Nik Radzi

Nik Radzi

Executive Creative Director,

Naga DDB Tribal

Samantha Teh

Samantha Teh

Marketing Director,

Abbott Nutrition Malaysia

The Thailand Jury
Chaiyong Sakulborrirug

Chaiyong Sakulborrirug

Business Executive Director, Dairy & Adult Nutrition,

Nestle

Damisa Ongsiriwattana

Damisa Ongsiriwattana

Co-Founder & Chief Creative Officer,

SOUR Bangkok

Duangporn Mujanatongsuk

Duangporn Mujanatongsuk

Head of PMX,

Publicis Media

Nathida Ratthanawut

Nathida Ratthanawut

Founder,

Marketing Oops! and DIQ Academy

Nidarat Urailertprasert

Nidarat Urailertprasert

Data, Media and Commerce Lead,

Unilever Homecare Southeast Asia

Nitayanan Na Chiangmai

Nitayanan Na Chiangmai

Commercial Leader,

P&G

Pathamawan Sathaporn

Pathamawan Sathaporn

Chief Executive Officer,

GroupM

Pongpiti Phasukyud

Pongpiti Phasukyud

Founder & Chief Executive Officer,

AD ADDICT

Phannika Vongsayan

Phannika Vongsayan

Group Chief Executive Officer,

TBWA\

Pimnaree Noithammaraj

Pimnaree Noithammaraj

Head of Brand Management,

AIS

Sitthichoke Nopchinabutr

Sitthichoke Nopchinabutr

Vice President: Mobile Experiences Business,

Samsung Electronics

Sorasak Songnapawuttikul

Sorasak Songnapawuttikul

Executive Creative Director,

VML

Supphasit Chokmongkolsatian

Supphasit Chokmongkolsatian

Chief Strategy Officer,

Ogilvy

Warin Tinprapa

Warin Tinprapa

Chief Growth Officer,

Media Intelligence Group

Wilailuk Potrakoon

Wilailuk Potrakoon

Chief Marketing Officer,

THE STANDARD

The Philippines Jury
Angel Guerrero

Angel Guerrero

President and Editor-in-Chief,

adobo magazine

Angela Mendoza

Angela Mendoza

Creative Director,

Publicis Manila

Carlo De Leon

Carlo De Leon

Managing Partner,

Wavemaker

Crisela Magpayo-Cervantes

Crisela Magpayo-Cervantes

VP, Head of Marketing Communications & Media,

Globe

Emmanuel Ordinanza

Emmanuel Ordinanza

VP and Head of Integrated Media,

Nestle

Kim Martin Viray

Kim Martin Viray

AVP, Head of Marketing Communications,

GCash

Liam Capati

Liam Capati

Chief Media Officer,

Publicis Media

Lisa Sioson

Lisa Sioson

Executive Creative Director,

McCann Worldgroup

Macce Samarista

Macce Samarista

Digital Marketing, Media and Commerce Lead,

Unilever Nutrition SEA & Indonesia

Malu Vasallo

Malu Vasallo

Chief Investment Officer and Head of GOAT (Content Marketing),

GroupM

Manny Gonzales

Manny Gonzales

President, Digital Marketing Association of the Philippines (DMAP) | Head,

Ogilvy Consulting Philippines

Melvin Mangada

Melvin Mangada

Chairman, 4As Philippines | Chief Creative Officer,

TBWA\SMP

Mick Atienza

Mick Atienza

President, Philippine Association of National Advertisers (PANA) | AVP, Consumer WiFi and Mobile Advertising,

Smart Communications, Inc.

Oyie Pingol

Oyie Pingol

Global Media Head,

Jollibee Group of Companies

Romina Joy Albarillo

Romina Joy Albarillo

Senior Director & Strategy Lead,

Openmind

The Vietnam Jury
Chi Truong

Chi Truong

Category Head,

Suntory PepsiCo

Dibendu Moulick

Dibendu Moulick

Deputy Managing Director,

EssenceMediacom

Hang Tran

Hang Tran

Vice President of Marketing,

Marico SEA

Kiet Tran

Kiet Tran

Marketing Director - Media & Operation,

Suntory PepsiCo

Navin Dhanpal

Navin Dhanpal

Head of Media and Digital,

Abbott

Phuong Luu

Phuong Luu

Executive Director,

Kantar Insights Vietnam

Quyen Le

Quyen Le

Chief Client Officer,

Metub

Siddarth Malhotra

Siddarth Malhotra

Chief Executive Officer,

Dentsu Creative

Tam Truong

Tam Truong

Group Head of Integrated Media, Data CRM & Communications,

Nestle

Thanh Anh Nguyen

Thanh Anh Nguyen

Head of Country Marketing,

Grab

Tri Nguyen

Tri Nguyen

Chief Marketing Officer,

Vinamilk

Uyen Tran

Uyen Tran

Marketing Director,

Nutifood

Vineeth Dhruvan

Vineeth Dhruvan

Chief Executive Officer,

Publicis Media

The Singapore Jury
Chloe Neo

Chloe Neo

Chief Executive Officer,

Omnicom Media Group, Singapore

Ian Loon

Ian Loon

Chief Executive Officer, Media & Digital, Singapore and Chief Transformation Officer, Southeast Asia,

Publicis Groupe

Jacqui Wonder

Jacqui Wonder

Digital Marketing Director, Asia Pacific,

LEGO

Joban Singh

Joban Singh

Senior Director of Marketing, Asia Pacific,

Align Technology

Kamira Bhasin

Kamira Bhasin

Chief Marketing Officer,

Trust Bank

How to Submit

Best practices

Looking for inspiration? Here's a line-by-line guide inspired by the submissions of previous winners on how to answer each entry form question meaningfully, as vetted by YouTube Works Awards SEA 2023 Grand Jury head and Kantar APAC Creative Leadership.

Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.

Helpful hints:

  • Consider co-writing your submission; media and creative collaborations help to tell the full story
  • Tell a story with a beginning (objectives), middle (approach), and end (impact)
  • Stick to simple and concise
  • Include critical context around your creative
  • Remember we need all relevant media referenced in your submission
  • Note any factors external to YouTube that could have impacted results
  • Share as many metrics as you can and include objectives, KPIs, and benchmarks
Best practices

How to enter

Identify your most effective YouTube campaigns from the eligibility period, review the Terms & Conditions (ID, TH, VN), learn more from the Submission Guide, and fill out the submission form below.

The YouTube Works Awards are easy to enter. Even better, it’s free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.

How to enter
FAQs

Need more help?

To ensure a smooth journey, we’re happy to guide you through the process. Check out our FAQs or book a session at YouTube Works Awards SEA Office Hours with Kantar. In the office hours, you can find further tips on how to craft a winning submission, learn more about the program, and get your questions answered. Book a session with Kantar or reach us anytime at youtube-works-sea@google.com.

Book a session
YouTube Works SEA 2024 Submission Form

Submissions for YouTube Works Awards SEA 2024 are officially closed. Thank you for your submissions and please look forward to the winners announcement this coming October!

YOUTUBE WORKS WINNERS
2023 Winners: Southeast Asia
Brands and agencies from across the region brought forward 2023’s most compelling, and effective campaigns to YouTube Works. Our panel of expert judges chose the outstanding winners across our categories:
The All Action Hero
The All Action Hero

Girls in White | Central Department Store Thailand

Central Department Store, Wolf BKK

When competition focused on transactions, Central Department Store focused on connecting with a common human truth. With the help of YouTube In-Feed and In-Stream ads as a one-two punch to deliver their story, this campaign’s creative take on a functional call to action was a resounding success. They achieved massive reach, and double digit sales, showing how creative storytelling can win big in action.

Runner Up: Interview (Philippines) | Jobstreet, GIGIL Manila, PHAR Partnerships

The Big Bang
The Big Bang

The Innocent Eyes | Voiz Thailand

Monde Nissin Thailand, Ogilvy Thailand, Winter Egency

Voiz made expert use of YouTube’s unique ability for continuous, episodic storytelling through multi-length videos which kept their target audience coming back for more, week after week. They ultimately drove amazing recall with Gen Z, lifted brand share and jumped brand ranks in their category.

Runner Up: Quality Time, Again (Thailand) | Five Star Chicken, Rabbit’s Tale

The Changemaker
The Changemaker

#TolakDenganAnggun | BCA Indonesia

PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia)

BCA turned an unglamorous topic into a relevant cause that anyone could rally behind. Using YouTube’s Video Reach Campaigns to spread the word efficiently, this campaign generated millions of impressions, and ultimately inspired their audience to advocate for the cause themselves.

Runner Up: The Cleft Choir (Thailand) | Listerine - Johnson & Johnson Consumer (Thailand) Ltd., BBDO Thailand, UM Thailand

The Collaborator
The Collaborator

Recharged Hair Recharged Me | Pantene Indonesia

P&G Indonesia, EssenceMediacom, Dentsu Creative Indonesia

Pantene took a risk with the most unexpected YouTube creator partnership that instantly struck gold. Breaking industry norms with their collaboration, both Pantene and YouTube Creator Keanu Angelo won the hearts of their target audiences, and made an irrelevant category the new talk of the town, with triple digit sales growth to boot.

Runner Up: Project Hope | Maya Philippines, Initiative Philippines, Film Pabrika Inc., Just Add Water, Hit Productions, The Acid House

The Connected Canvas
The Connected Canvas

CNY Mega Sale 2022 | GrabFood Thailand

Grab Thailand, Spa-hakuhodo, Saatchi

GrabFood launched a full-funnel campaign leveraging YouTube solutions to handhold viewers across every step of a highly cluttered season. From driving awareness with TrueView Skippable Ads, to consideration with CPM bumper videos and action with AI-Powered Video Action Campaigns and ACe campaigns, this brand saw an increase in both View-through-rates and transactions, ultimately breaking through in the busiest time of the year.

Runner Up: Better Together Series (Thailand) | True Corporation, Total Access Communication, UM Thailand, Wunderman Thompson Thailand

The Fire Starter and Grand Prix
The Fire Starter and Grand Prix

Love Your Gut | Dutchie Thailand

Dutch Mill Company, Ogilvy Thailand, Prakit Holdings

Dutchie turned an insight into a creative masterpiece, with a metaphor as unexpected as it was effective. On the back of YouTube TrueView Ads, Skippable Ads, Bumper Ads and cut-down videos targeting specific audiences, this campaign reinvigorated a lackluster category and won over Gen Zs.

Runner Up: Quality Time, Again (Thailand) | Five Star Chicken, Rabbit's Tale

The Long and Short
The Long and Short

Ummm... | Boonthavorn Thailand

Boonthavorn, VMLY&R, Wavemaker Thailand

Boonthavorn creatively crafted a binge-worthy series of ads that utilized both Long form and Short Form videos to tell Gen Z stories expertly. Unpacking their story in long form, and exploring catchy and eye-catching variations on Shorts, the brand built buzz, positive sentiment and ultimately, sales.

Runner Up: Some Gifts Take Time (Singapore) | Grab Singapore, M&C Saatchi Performance, GIGIL Manila

The Alchemist
The Alchemist

There were several good attempts at AI-Powered campaigns among submissions; however, brands across the region have yet to maximize the power of AI to take the industry forward.

2023 Winners: Local
Best of Indonesia
Best of Festive
Best of Indonesia
Best of Festive

BCA Ramadan #TibaTibaTenang | BCA

PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia)

With a brand ambassador as big as the season they were cutting through, relatable stories that highlighted the frenzy, and an expert hand on the right type of media, BCA Ramadan #TibaTibaTenang delivered fantastic results. The campaign made use of first-party data and Google’s audience signals to identify the right people, combined multiple ad durations for the right delivery, and used Video Reach Campaigns and Mastheads to spread the right message at scale.

Best of Indonesia

1st Runner Up: #BestSellerGoSend 2022| GoSend, Gojek Media Labs, Gojek Creative Labs

2nd Runner Up: #TolakDenganAnggun | BCA, ADA Asia, Flock Creative Agency

Best of Festive

1st Runner Up: Strong Roots In The Holy Month | Lifebuoy, Mullenlowe Lintas Indonesia, Mindshare

Best of Thailand
Best of Thailand

Love Your Gut | Dutchie

Dutch Mill Company, Prakit Holdings Public Company Limited, Ogilvy Thailand

Dutchie turned an insight into a creative masterpiece, with a metaphor as unexpected as it was effective. On the back of YouTube TrueView Ads, Skippable Ads, Bumper Ads and cut-down videos targeting specific audiences, this campaign reinvigorated a lackluster category and won over Gen Zs.

1st Runner Up: The Innocent Eyes | Voiz, Winter Egency, Ogilvy Thailand

2nd Runner Up: Quality Time, Again | Five Star Chicken, Rabbit's Tale

Best of Vietnam
Best of Vietnam

Enhancing personalization with YouTube's AI-powered solution | MILO

Nestle Vietnam, OpenMind, Ogilvy, FMC

Milo demonstrated true personalization at scale. The campaign harnessed the power of YouTube Ads Creative Studio and YouTube's micro targeting capabilities to generate over 400 ads variants at scale. They truly leveraged YouTube’s reach solutions to the best of its ability to take over YouTube & created a blast on the launch of their new product that resulted in reaching 80% of the target audience. Connected with Gen Z, a difficult target audience to engage, through their biggest passion point: K-Pop! This generated 2.5 times higher ads view-through-rate vs. benchmark

1st Runner Up: Digitalizing Vietnam’s Farm-to-Door Supply Chain | GrabConnect - Grab Vietnam, Yolo, The Weekend Studio, Double U, Mindshare Vietnam

2nd Runner Up: Childhood Museum | Ong Tho, EssenceMediacom

Best of Philippines
Best of Philippines

Anthem of Financial Freedom | Maya

Maya Philippines, Initiative Philippines, Ogilvy-Bates CHI&Partners, Touch XDA Philippines, The Acid House, Film Pabrika, Inc.

With majority of Filipinos being unbanked, Maya made digital banking accessible, and attractive, to the next generation of users - Gen Z. To break old money rules and become not just another bank, but an icon of financial freedom for the GenZ, they turned traditional banking on its head - by collaborating with Filipino rapper Shanti Dope and gamifying the video app experience they delivered stellar results on the back of multi-length videos and YouTube's prime real estate - the Masthead. Topping local YouTube charts, and securing massive reach with 44.4M cumulative masthead impressions across the full campaign, Maya emerged as the Philippines' #1 digital bank.

1st Runner Up: GCash Stories: Real Stories that Inspire Real Action | Gcash Philippines, Publicis JimenezBasic, Universal McCann

2nd Runner Up: Balot | RC Cola, GIGIL Manila

Best of Malaysia
Best of Malaysia

U Mobile presents The Grand Love for CNY 2023 | U Mobile

U Mobile, TBWA, BPN

Seeking to position itself as a brand that celebrates human values, U Mobile sought to build brand loyalty by highlighting how technology has changed the way we express love. The brand tapped into a festive moment like Chinese New Year by using YouTube’s capabilities as a unique platform for long-form content to execute an emotional storyline. With AI-powered TrueView for Reach, Google’s AI identified ideal moments to seed the video and catch audience attention for maximum engagement, relying on a hook within the first 15 seconds. The campaign achieved a 65% VTR, above the 40% industry benchmark and saw a 61% increase in YouGov’s Brand Index among the brand's Chinese audience.

1st Runner Up: sooka Liga Malaysia 2023 Campaign Relaunch | sooka Malaysia, MBCS @ IPG Media Brands, Mindshare (M6)

2nd Runner Up: Fandom First: Sunsilk Owning the Fandom x Blackpink Standing Out in Culture | Sunsilk - Unilever Malaysia, Mindshare Malaysia

Best of Singapore
Best of Singapore

DBS Sparks: Season 2, Episode 9 – 'The Hidden Pandemic'

DBS Bank

DBS took a creative approach to brandbuilding, thinking about how to connect with their audiences in a meaningful, long-term way, thus creating DBS Sparks and in particular, the episode ‘The Hidden Pandemic’. The campaign leveraged YouTube’s capabilities as a platform that can host both short-form and long-form content, with the 35% view-through rate proving that audiences attention can be captured beyond short-form ads, as long as the content is compelling. By taking a topic that would resonate with so many, and presenting it in a very human way, DBS stands out as a purpose-led brand memorable beyond its products.

1st Runner Up: FWD Insurance replicates a traditional media launch with YouTue Full Funnel Blast at scale for CI plus Product Launch | FWD Insurance

2nd Runner Up: Some Gifts Take Time | Grab Singapore, M&C Saatchi Performance, GIGIL Manila 2nd Runner Up: Some Gifts Take Time | Grab Singapore, M&C Saatchi Performance, GIGIL Manila

Best of Tet
Best of Tet

Celebrating The Stains Of Pride In Tết | Omo

Omo , Mindshare

Omo truly captured the essence of Tết and successfully built heartfelt connections with consumers through locally relevant yet refreshing content and stories. Within the first day of the year, it's campaign reached 8.2 million users through YouTube Masthead Cost Per Hour, generating 100% share of voice and 13 million impressions. During this key moment, Omo maximized its impact on Vietnamese audiences, capturing share of voice during Tết and strengthened its brand positioning as the Top 1 brand in the fabric cleaning category.

1st Runner Up: Tết changes, The Magic remains | Coca-Cola

2nd Runner Up: LAY'S HIJACKED #1 CULTURAL MOMENT | Lay's

1

Contest begins

March 11, 2024

2

Submissions end

May 10, 2024

3

Winners announced

October 2024