In partnership with
About the Awards
As the world has changed in the span of a few years, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing - and everything in between - YouTube has seen how incredible digital content can drive equally powerful results.
The YouTube Works Awards, in partnership with Kantar, is back, bigger and better than ever, to champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the past period.
When we say we’re bigger and better, we mean it - this year’s Awards comes packed with a broader arena, new categories and an all-star jury to give the best works the celebration they deserve, now from across the SEA.
Categories
The Alchemist
Awarded to the campaign that most effectively combined art and science, creatives and data, to create gold. We’re looking for work that has maximized audiences, signals and intent on YouTube through AI-Powered capabilities, to effectively craft and deliver relevant stories to key audiences.
Keyword: Data-driven insight, Automation, AI-Powered
The All Action Hero
Awarded to the campaign that utilizes YouTube’s action-oriented capabilities to drive conversion and/or leads, and effectively achieve campaign goals.
Keyword: Action (Leads, Offline / Online Sales, Sign-Ups, Clicks), Lower Funnel
The Big Bang
Awarded to the most effective launch (or relaunch) campaign to build awareness for the target audience. The launch (or relaunch) includes new brand or product, new positioning, new tagline, etc.
Keywords: Launch, Awareness
The Changemaker
Awarded to the campaign that walked the walk on social or environmental issues. We’re looking for campaigns that demonstrate a brand’s fierce commitment to diversity, inclusion, sustainability, environmental issues, or other social causes.
How did your campaign balance your brand’s purpose with a tangible impact that extends beyond the bottom line? How did you inspire and empower your audience to take action?
Keywords: DEI (Diversity, Equity & Inclusion), Sustainability, Environment
The Collaborator
Awarded to the best collaboration between brands and YouTube Creators that strategically and creatively drove incredible results across the funnel.
Keywords: YouTube Creator, Engagement, Consideration, Buzz, Intent, Interest
The Connected Canvas
Awarded to the campaign that best demonstrates the role YouTube played across a brand platform driving full-funnel conversion, from building awareness to growing consideration to driving action.
Keyword: Comprehensive media plan, Full funnel
The Fire Starter
Awarded to the campaign that has most innovatively created a sense of brand love among a target audience through creative use of YouTube capabilities. We’re looking for work that allowed a brand to connect with consumers and inspire brand loyalty or advocacy.
Keyword: Data-driven insight, Engagement, Brand Love, Consideration AI-Powered
The Long and Short
Awarded to the campaign that best adapts original storytelling for different ad durations. How well did you flex your chameleon muscles to adapt to the audience’s expectations from their video content using different ad lengths, across different formats- long, short, vertical, or skippable?
Keywords: Multi-Format, Long Form, Short Form, Bumpers, YouTube Shorts
Best of Tết (for Vietnam only)
Awarded to the most outstanding campaign during Tết season. This award recognizes work that is able to build a connection with consumers in a locally relevant yet refreshing story, and compliment their message with strategic media orchestration to maximise impact in this key moment. This award is for campaigns that target Vietnamese audiences only.
Keyword: Tết
Best of Festive (for Indonesia only)
Awarded to the most outstanding campaign that celebrates key festive seasons. This award recognizes work that is able to build a connection with consumers in a locally relevant yet refreshing story, and compliment their message with strategic media orchestration to maximise impact in this key moment. This award is for campaigns that target Indonesian audiences only.
Keyword: Festive, Ramadan
Best of Country
Awarded to the campaign that has bested all local entries in excellence throughout the entire process - from creative to media to results. The Best of Country will be awarded at the local level per country, and at the local Jury’s discretion. Special consideration will be granted to the local finalists of all submissions-based categories.
The Grand Prix
The ultimate accolade awarded to the campaign that breaks barriers and demonstrates excellence throughout the entire process, from creative idea, to media execution, and measurable results. The Grand Prix will be awarded at the S.E.A. Grand Jury’s discretion, with special consideration granted to the winners of all submissions-based categories.
There were several good attempts at AI-Powered campaigns among submissions; however, brands across the region have yet to maximize the power of AI to take the industry forward.
Girls in White | Central Department Store Thailand
Central Department Store, Wolf BKK
When competition focused on transactions, Central Department Store focused on connecting with a common human truth. With the help of YouTube In-Feed and In-Stream ads as a one-two punch to deliver their story, this campaign’s creative take on a functional call to action was a resounding success. They achieved massive reach, and double digit sales, showing how creative storytelling can win big in action.
Runner Up: Interview (Philippines) | Jobstreet, GIGIL Manila, PHAR Partnerships
The Innocent Eyes | Voiz Thailand
Monde Nissin Thailand, Ogilvy Thailand, Winter Egency
Voiz made expert use of YouTube’s unique ability for continuous, episodic storytelling through multi-length videos which kept their target audience coming back for more, week after week. They ultimately drove amazing recall with Gen Z, lifted brand share and jumped brand ranks in their category.
Runner Up: Quality Time, Again (Thailand) | Five Star Chicken, Rabbit’s Tale
#TolakDenganAnggun | BCA Indonesia
PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia)
BCA turned an unglamorous topic into a relevant cause that anyone could rally behind. Using YouTube’s Video Reach Campaigns to spread the word efficiently, this campaign generated millions of impressions, and ultimately inspired their audience to advocate for the cause themselves.
Runner Up: The Cleft Choir (Thailand) | Listerine - Johnson & Johnson Consumer (Thailand) Ltd., BBDO Thailand, UM Thailand
Recharged Hair Recharged Me | Pantene Indonesia
P&G Indonesia, EssenceMediacom, Dentsu Creative Indonesia
Pantene took a risk with the most unexpected YouTube creator partnership that instantly struck gold. Breaking industry norms with their collaboration, both Pantene and YouTube Creator Keanu Angelo won the hearts of their target audiences, and made an irrelevant category the new talk of the town, with triple digit sales growth to boot.
Runner Up: Project Hope | Maya Philippines, Initiative Philippines, Film Pabrika Inc., Just Add Water, Hit Productions, The Acid House
CNY Mega Sale 2022 | GrabFood Thailand
Grab Thailand, Spa-hakuhodo, Saatchi
GrabFood launched a full-funnel campaign leveraging YouTube solutions to handhold viewers across every step of a highly cluttered season. From driving awareness with TrueView Skippable Ads, to consideration with CPM bumper videos and action with AI-Powered Video Action Campaigns and ACe campaigns, this brand saw an increase in both View-through-rates and transactions, ultimately breaking through in the busiest time of the year.
Runner Up: Better Together Series (Thailand) | True Corporation, Total Access Communication, UM Thailand, Wunderman Thompson Thailand
Love Your Gut | Dutchie Thailand
Dutch Mill Company, Ogilvy Thailand, Prakit Holdings
Dutchie turned an insight into a creative masterpiece, with a metaphor as unexpected as it was effective. On the back of YouTube TrueView Ads, Skippable Ads, Bumper Ads and cut-down videos targeting specific audiences, this campaign reinvigorated a lackluster category and won over Gen Zs.
Runner Up: Quality Time, Again (Thailand) | Five Star Chicken, Rabbit's Tale
Ummm... | Boonthavorn Thailand
Boonthavorn, VMLY&R, Wavemaker Thailand
Boonthavorn creatively crafted a binge-worthy series of ads that utilized both Long form and Short Form videos to tell Gen Z stories expertly. Unpacking their story in long form, and exploring catchy and eye-catching variations on Shorts, the brand built buzz, positive sentiment and ultimately, sales.
Runner Up: Some Gifts Take Time (Singapore) | Grab Singapore, M&C Saatchi Performance, GIGIL Manila
BCA Ramadan #TIbaTibaTenang | BCA
PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia)
With a brand ambassador as big as the season they were cutting through, relatable stories that highlighted the frenzy, and an expert hand on the right type of media, BCA Ramadan #TibaTibaTenang delivered fantastic results. The campaign made use of first-party data and Google’s audience signals to identify the right people, combined multiple ad durations for the right delivery, and used Video Reach Campaigns and Mastheads to spread the right message at scale.
Best of Indonesia
1st Runner Up: #BestSellerGoSend 2022| GoSend, Gojek Media Labs, Gojek Creative Labs
2nd Runner Up: #TolakDenganAnggun | BCA, ADA Asia, Flock Creative Agency
Best of Festive
1st Runner Up: Strong Roots In The Holy Month | Lifebuoy, Mullenlowe Lintas Indonesia, Mindshare
Love Your Gut | Dutchie
Dutch Mill Company, Prakit Holdings Public Company Limited, Ogilvy Thailand
Dutchie turned an insight into a creative masterpiece, with a metaphor as unexpected as it was effective. On the back of YouTube TrueView Ads, Skippable Ads, Bumper Ads and cut-down videos targeting specific audiences, this campaign reinvigorated a lackluster category and won over Gen Zs.
1st Runner Up: The Innocent Eyes | Voiz, Winter Egency, Ogilvy Thailand
2nd Runner Up: Quality Time, Again | Five Star Chicken, Rabbit's Tale
Enhancing personalization with YouTube's AI-powered solution | MILO
Nestle Vietnam, OpenMind, Ogilvy, FMC
Milo demonstrated true personalization at scale. The campaign harnessed the power of YouTube Ads Creative Studio and YouTube's micro targeting capabilities to generate over 400 ads variants at scale. They truly leveraged YouTube’s reach solutions to the best of its ability to take over YouTube & created a blast on the launch of their new product that resulted in reaching 80% of the target audience. Connected with Gen Z, a difficult target audience to engage, through their biggest passion point: K-Pop! This generated 2.5 times higher ads view-through-rate vs. benchmark
1st Runner Up: Digitalizing Vietnam’s Farm-to-Door Supply Chain | GrabConnect - Grab Vietnam, Yolo, The Weekend Studio, Double U, Mindshare Vietnam
2nd Runner Up: Childhood Museum | Ong Tho, EssenceMediacom
Anthem of Financial Freedom | Maya
Maya Philippines, Initiative Philippines, Ogilvy-Bates CHI&Partners, Touch XDA Philippines, The Acid House, Film Pabrika, Inc.
With majority of Filipinos being unbanked, Maya made digital banking accessible, and attractive, to the next generation of users - Gen Z. To break old money rules and become not just another bank, but an icon of financial freedom for the GenZ, they turned traditional banking on its head - by collaborating with Filipino rapper Shanti Dope and gamifying the video app experience they delivered stellar results on the back of multi-length videos and YouTube's prime real estate - the Masthead. Topping local YouTube charts, and securing massive reach with 44.4M cumulative masthead impressions across the full campaign, Maya emerged as the Philippines' #1 digital bank.
1st Runner Up: GCash Stories: Real Stories that Inspire Real Action | Gcash Philippines, Publicis JimenezBasic, Universal McCann
2nd Runner Up: Balot | RC Cola, GIGIL Manila
U Mobile presents The Grand Love for CNY 2023 | U Mobile
U Mobile, TBWA, BPN
Seeking to position itself as a brand that celebrates human values, U Mobile sought to build brand loyalty by highlighting how technology has changed the way we express love. The brand tapped into a festive moment like Chinese New Year by using YouTube’s capabilities as a unique platform for long-form content to execute an emotional storyline. With AI-powered TrueView for Reach, Google’s AI identified ideal moments to seed the video and catch audience attention for maximum engagement, relying on a hook within the first 15 seconds. The campaign achieved a 65% VTR, above the 40% industry benchmark and saw a 61% increase in YouGov’s Brand Index among the brand's Chinese audience.
1st Runner Up: sooka Liga Malaysia 2023 Campaign Relaunch | sooka Malaysia, MBCS @ IPG Media Brands, Mindshare (M6)
2nd Runner Up: Fandom First: Sunsilk Owning the Fandom x Blackpink Standing Out in Culture | Sunsilk - Unilever Malaysia, Mindshare Malaysia
DBS Sparks Seasons 1-3
DBS Bank
DBS took a creative approach to brandbuilding, thinking about how to connect with their audiences in a meaningful, long-term way, thus creating DBS Sparks and in particular, the episode ‘The Hidden Pandemic’. The campaign leveraged YouTube’s capabilities as a platform that can host both short-form and long-form content, with the 35% view-through rate proving that audiences attention can be captured beyond short-form ads, as long as the content is compelling. By taking a topic that would resonate with so many, and presenting it in a very human way, DBS stands out as a purpose-led brand memorable beyond its products.
1st Runner Up: FWD Insurance replicates a traditional media launch with YouTue Full Funnel Blast at scale for CI plus Product Launch | FWD Insurance
2nd Runner Up: Some Gifts Take Time | Grab Singapore, M&C Saatchi Performance, GIGIL Manila 2nd Runner Up: Some Gifts Take Time | Grab Singapore, M&C Saatchi Performance, GIGIL Manila
Celebrating The Stains Of Pride In Tết | Omo
Omo , Mindshare
Omo truly captured the essence of Tết and successfully built heartfelt connections with consumers through locally relevant yet refreshing content and stories. Within the first day of the year, it's campaign reached 8.2 million users through YouTube Masthead Cost Per Hour, generating 100% share of voice and 13 million impressions. During this key moment, Omo maximized its impact on Vietnamese audiences, capturing share of voice during Tết and strengthened its brand positioning as the Top 1 brand in the fabric cleaning category.
1st Runner Up: Tết changes, The Magic remains | Coca-Cola
2nd Runner Up: LAY'S HIJACKED #1 CULTURAL MOMENT | Lay's
The Alchemist
"Love Your Gut" | Dutchie (Thailand)
Dutchie, Prakit Holdings Public Company Limited, Ogilvy Thailand
"Robinson Salesation" | Robinson Department Store (Thailand)
Robinson Department Store, ADA Digital (Thailand) Co., Ltd., Wolf BKK
"MILO Dynamind - Enhancing personalization with YouTube's AI-powered solution - 1 / 2 / 3" | MILO (Vietnam)
Nestle Vietnam, Mindshare - OpenMind Vietnam, FMC, Ogilvy
"Getting Bank Customers to Go Against Nature" | Union Bank of the Philippines (Philippines)
Union Bank of the Philippines, Publicis JimenezBasic
"Quiet” Nature Regenerates Your “Loud” Life" | La Vie (Vietnam)
La Vie Vietnam, OpenMind, MindShare, Ogilvy Vietnam
The All Action Hero
"GrabFood CNY Mega Sale 2022" | GrabFood (Thailand)
GrabFood, Spa-hakuhodo, M&C Saatchi Performance
"Girls in White" | Central Department Store (Thailand)
Central Department Store, ADA Digital (Thailand) Co., Ltd., Wolf BKK
"Lihat Dunia Lagi" | Traveloka (Indonesia)
Traveloka, Traveloka Creative Lab
"Telkomsel Siaga Nyalakan Kebersamaan" | Telkomsel (Indonesia)
Accenture Song, OMD
"Interview - The Avatar / The Chef / The Family" | Jobstreet (Philippines)
Jobstreet, PHAR Partnerships, GIGIL Manila
"SIM Dead - 1 / 2 / 3 / 4" | Smart (Philippines)
Smart Communications, Inc., Campaigns & Grey, Wavemaker Media Philippines
"Unleashing YouTube Action-Oriented with Play Together Game Launch" | Play Together (Vietnam)
Game Studio 9 of VNG
"Say "Yes" with Hyaluronic Acid Serum" | L'Oréal Paris (Vietnam)
L'Oréal Viet Nam, Starcom Agency
"FWD Insurance replicates a traditional media launch with YouTube Full Funnel Blast at scale for CI plus Product Launch - 1 / 2 / 3 / 4" | FWD Insurance (Singapore)
FWD Insurance
"Dove Coffee Hunt - 1 / 2" | Dove (Singapore)
Unilever Singapore, Mindshare Singapore FWD Insurance
The Big Bang
"Project Hope - 1 / 2 / 3" | Maya (Philippines)
May Philippines, Inc., Initiative Philippines, Film Pabrika, Inc., Just Add Water, Hit Productions, The Acid House
"The Innocent Eyes" | Voiz (Thailand)
Voiz, Winter Egency, Ogilvy Thailand
"The Anthem of Financial Freedom - 1 / 2 / 3 / 4 / 5" | Maya (Philippines)
Maya Philippines Inc., Ogivly-Bates CHI&Partners, Touch XDA Philippines, The Acid House, Film Pabrika, Inc.
"Recharged Hair Recharged Me" | Pantene (indonesia)
Procter & Gamble Indonesia, EssenceMediacom, Dentsu Creative Indonesia
"Tiger Soju Infused Lager Launch" | Tiger (Vietnam)
Heineken Vietnam Brewery Limited Company, Hakuhodo, Dentsu Redstar
"Balot" | RC Cola (Philippines)
ARC Refreshments Corporation, GIGIL Manila
"MILO Dynamind - Enhancing personalization with YouTube's AI-powered solution - 1 / 2 / 3" | MILO (Vietnam)
Nestle Vietnam, Mindshare - OpenMind Vietnam, FMC, Ogilvy
"Quality Time, Again" | Five Star Chicken (Thailand)
Five Stars Chicken, Rabbit's Tale
"#McDDoDaDip Chicken McNuggets" | McDonald's (Malaysia)
McDonald’s Malaysia, Leo Burnett, OMD
"Strong Roots In The Holy Month" | Lifebuoy Shampoo (Indonesia)
Unilever, Mullenlowe Lintas Indonesia, Mindshare
"Shaman" | GrabUnlimited (Philippines)
Grab, M&C Saatchi, GIGIL Manila
"sooka Liga Malaysia 2023 Relaunch - 1 / 2 / 3 / 4 / 5" | sooka Malaysia (Malaysia)
Astro Malaysia, MBCS @ IPG Media Brands, Mindshare (M6)
"Celeb" | SeaOil (Philippines)
SeaOil Philippines Inc., PHD Media Philippines, GIGIL Manila
"FWD Insurance replicates a traditional media launch with YouTube Full Funnel Blast at scale for CI plus Product Launch - 1 / 2 / 3 / 4" | FWD Insurance (Singapore)
FWD Insurance
"Getting Bank Customers to Go Against Nature" | Union Bank of the Philippines (Philippines)
Union Bank of the Philippines, Publicis JimenezBasic
"Smart Free TikTok for All" | Smart Prepaid (Philippines)
Smart Communications, Inc., Dentsu Jayme Syfu, Wavemaker Media Philippines
"Balot" | RC Cola (Philippines)
ARC Refreshments Corporation, GIGIL Manila
"Interview - The Avatar / The Chef / The Family" | Jobstreet (Philippines)
Jobstreet, PHAR Partnerships, GIGIL Manila
"SIM Dead - 1 / 2 / 3 / 4" | Smart (Philippines)
Smart Communications, Inc., Campaigns & Grey, Wavemaker Media Philippines
"Mom, You Will Always Be My #1 - 1 / 2 / 3 / 4 / 5 / 6" | Nido 3+ (Philippines)
Nestle Philippines, Publicis Philippines, Openmind Philippines
The Changemaker
"GCash Stories: Real Stories that Inspire Real Action - Cocoy / Alma / Turing" | GCash (Philippines)
GCash, Publicis JimenezBasic, Universal McCann
"The Anthem of Financial Freedom - 1 / 2 / 3 / 4 / 5" | Maya (Philippines)
Maya Philippines Inc., Ogivly-Bates CHI&Partners, Touch XDA Philippines, The Acid House, Film Pabrika, Inc.
"The Cleft Choir" | Listerine (Thailand)
Listerine, BBDO Bangkok, UM Thailand
"Colgate Smile Strong" | Colgate (Malaysia)
Colgate Palmolive Malaysia, Ogilvy Malaysia
"DBS Sparks Seasons 1-3" | DBS Sparks (Singapore)
DBS Bank, Kepler
"#TolakDenganAnggun" | BCA (Indonesia)
PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia).
"The Rude Girl" | MR.DIY (Malaysia)
MR.DIY Malaysia, Fishermen Integrated
"Digitalising Vietnam’s Farm-to-Door Supply Chain" | GrabConnect (Vietnam)
Grab, Yolo, The Weekend Studio, Double U, Mindshare VN
"For every safe Reunion Post Covid19" | Lifebuoy (Vietnam)
Unilever, Mindshare
"Wisdom to Survive by AIS Aunjai Cyber" | AIS (Thailand)
AIS, Phenomena Co., Ltd.
The Collaborator
"Project Hope - 1 / 2 / 3" | Maya (Philippines)
May Philippines, Inc., Initiative Philippines, Film Pabrika, Inc., Just Add Water, Hit Productions, The Acid House
"The Anthem of Financial Freedom - 1 / 2 / 3 / 4 / 5" | Maya (Philippines)
Maya Philippines Inc., Ogivly-Bates CHI&Partners, Touch XDA Philippines, The Acid House, Film Pabrika, Inc.
"Recharged Hair Recharged Me" | Pantene (indonesia)
Procter & Gamble Indonesia, EssenceMediacom, Dentsu Creative Indonesia
"Uniting Vietnamese Gamers with Influential YouTube Creators" | Play Together (Vietnam)
Game Studio 9 of VNG
"Lihat Dunia Lagi" | Traveloka (Indonesia)
Traveloka, Traveloka Creative Lab
"Fandom First: Sunsilk Owning the fandom x Blackpink Standing out in Culture - 1 / 2 / 3 / 4 / 5" | Sunsilk (Malaysia)
Unilever Malaysia, Mindshare
"Childhood Museum" | Ong Tho (Vietnam)
Vinamilk, Icon Media Vietnam, EssenceMediacom
"Splash the Huge Fun" | Garena Free Fire (Thailand)
Garena Free Fire Thailand
The Connected Canvas
"GrabFood CNY Mega Sale 2022" | GrabFood (Thailand)
GrabFood, Spa-hakuhodo, M&C Saatchi Performance
"Better Together Series - EP1 / EP2 / EP3 / EP4 / EP5" | True x dtac (Thailand)
True, UM Thailand, Wunderman Thompson Thailand
"#TolakDenganAnggun" | BCA (Indonesia)
PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia).
"Stop Food Fights with GrabUnlimited" | GrabUnlimited (Singapore)
Grab Singapore, M&C Saatchi Performance, For Reel Sdn Bhd
"Going 1-2-3 with HLB Connect! 1 / 2 / 3 / 4 / 5 / 6 / 7" | Hong Leong Bank (Malaysia)
Hong Leong Bank Berhad, Grey, Mindshare Group Malaysia
"Smart Free TikTok for All" | Smart Prepaid (Philippines)
Smart Communications, Inc., Dentsu Jayme Syfu, Wavemaker Media Philippines
"#BestSellerGoSend 2022" | GoSend (Indonesia)
Gojek, Gojek Creative Labs
"LazBeauty Campaign Launch & Buyer Funnel - 1 / 2 / 3" | Lazada (Philippines)
Lazada Philippines, Wunderman Thompson, Propel, UM, Spart It, Vantage JPI
""Quiet” Nature Regenerates Your “Loud” Life" | La Vie (Vietnam)
La Vie Vietnam, OpenMind, MindShare, Ogilvy Vietnam
"FWD Insurance replicates a traditional media launch with YouTube Full Funnel Blast at scale for CI plus Product Launch - 1 / 2 / 3 / 4" | FWD Insurance (Singapore)
FWD Insurance
"Best Burger" | McDonald's Malaysia (Malaysia)
McDonald's Malaysia, Leo Burnett, OMD
"Comfort Tết and ComForTune" | Comfort (Vietnam)
Unilever Vietnam, Mindshare Vietnam, Ogilvy Vietnam, Zee Agency
The Fire Starter
"Love Your Gut" | Dutchie (Thailand)
Dutchie, Prakit Holdings Public Company Limited, Ogilvy Thailand
"GCash Stories: Real Stories that Inspire Real Action - Cocoy / Alma / Turing" | GCash (Philippines)
GCash, Publicis JimenezBasic, Universal McCann
"The Anthem of Financial Freedom - 1 / 2 / 3 / 4 / 5" | Maya (Philippines)
Maya Philippines Inc., Ogivly-Bates CHI&Partners, Touch XDA Philippines, The Acid House, Film Pabrika, Inc.
"Balot" | RC Cola (Philippines)
ARC Refreshments Corporation, GIGIL Manila
"U Mobile presents The Grand Love for CNY 2023" | U Mobile (Malaysia)
U Mobile, TBWA, BPN
"#TolakDenganAnggun" | BCA (Indonesia)
PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia).
"MILO Dynamind - Enhancing personalization with YouTube's AI-powered solution - 1 / 2 / 3" | MILO (Vietnam)
Nestle Vietnam, Mindshare - OpenMind Vietnam, FMC, Ogilvy
"Quality Time, Again" | Five Star Chicken (Thailand)
Five Stars Chicken, Rabbit's Tale
"BerSahur Bersama Berocca - 1 / 2 / 3 " | Berocca (Malaysia)
Bayer Malaysia, Fishermen Integrated Malaysia, Essence Mediacom
"#BestSellerGoSend 2022" | GoSend (Indonesia)
Gojek, Gojek Creative Labs
"Irresistible Taste" | Coke Zero (Vietnam)
The Coca Cola Company, EssenceMediacom Vietnam, T&A Ogilvy Vietnam, Focus Marketing Vietnam
"Celeb" | SeaOil (Philippines)
SeaOil Philippines Inc., PHD Media Philippines, GIGIL Manila
"Mom, You Will Always Be My #1 - 1 / 2 / 3 / 4 / 5 / 6" | Nido 3+ (Philippines)
Nestle Philippines, Publicis Philippines, Openmind Philippines
The Long and Short
"GCash Stories: Real Stories that Inspire Real Action - Cocoy / Alma / Turing" | GCash (Philippines)
GCash, Publicis JimenezBasic, Universal McCann
"The Anthem of Financial Freedom - 1 / 2 / 3 / 4 / 5" | Maya (Philippines)
Maya Philippines Inc., Ogivly-Bates CHI&Partners, Touch XDA Philippines, The Acid House, Film Pabrika, Inc.
"Ummm..." 1 / 2 / 3 | Boothavorn (Thailand)
Boonthavorn, VMLY&R Thailand, Suneta House, Wavemaker Thailand
"Robinson Salesation" | Robinson Department Store (Thailand)
Robinson Department Store, ADA Digital (Thailand) Co., Ltd., Wolf BKK
"Mom, You Will Always Be My #1 - 1 / 2 / 3 / 4 / 5 / 6" | Nido 3+ (Philippines)
Nestle Philippines, Publicis Philippines, Openmind Philippines
"BCA Ramadan #TibaTibaTenang" | BCA (Indonesia)
PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia).
"#McDDoDaDip Chicken McNuggets" | McDonald's (Malaysia)
McDonald’s Malaysia, Leo Burnett, OMD
"Some Gifts Take Time" | Grab (Singapore)
Grab Singapore, M&C Saatchi Performance
"#BigBang1.0" | Head & Shoulders (Indonesia)
Procter & Gamble Indonesia, Ambilhati, EssenceMediacom
"BerSahur Bersama Berocca" | Berocca (Malaysia)
Bayer Malaysia, Fishermen Integrated Malaysia, Essence Mediacom
"Childhood Museum" | Ong Tho (Vietnam)
Vinamilk, Icon Media Vietnam, EssenceMediacom
"Bringing Coastal Vietnamese Drinkers The Best Of "Sea Fortune"" | Bivina (Vietnam)
Heineken Vietnam Brewery Limited Company, Dentsu Redstar, Phibious
"Project Hope - 1 / 2 / 3" | Maya (Philippines)
May Philippines, Inc., Initiative Philippines, Film Pabrika, Inc., Just Add Water, Hit Productions, The Acid House
"Shaman" | GrabUnlimited (Philippines)
Grab, M&C Saatchi, GIGIL Manila
The Best of Festive
"Festive Fusion: Unifying Content Communication to Captivate Audience Awareness" | 3 (Indonesia)
PHD Media, Pantarei
"Now, Not Never" | Traveloka (Indonesia)
Traveloka In-House
"Frisian Flag Kental Manis - Pejuang Kemenangan Ramadhan" | Frisian Flag (Indonesia)
Frisian Flag In-House, m/six Indonesia
"Telkomsel Siaga Nyalakan Kebersamaan" | Telkomsel (Indonesia)
Accenture Song, OMD
"Strong Roots In The Holy Month" | Lifebuoy Shampoo (Indonesia)
Unilever, Mullenlowe Lintas Indonesia, Mindshare
"BCA Ramadan #TibaTibaTenang" | BCA (Indonesia)
PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia).
Introducing Our 2023 S.E.A. Grand Jury
They’ve been there, done that and got a few trophies themselves. Our judges bring specialized expertise and significant experience across the industry and category spectrums.
Merlee Cruz-Jayme
Chairmom / Founder,
The Misfits Camp,
S.E.A. Grand Jury Head
Dennis Perez
Digital Marketing, Media and Commerce Lead,
Unilever Beauty & Wellbeing Southeast Asia
Johnny Tan
Chief Creative Officer SEA,
Accenture Song
Marcus Chew
Chief Marketing Officer,
Lazada Group
Natalie Lam
Chief Creative OFficer,
Publicis Groupe, Asia Pacific, Middle East and Africa
Nguyen Dinh Toan
Executive Vice President of Marketing,
Suntaory PepsiCo Vietnam Beverage
Preeti Mascarenha
APAC Head of Strategy and Product,
Mindshare
Robert Sawatzky
Editorial Director, Asia,
Haymarket Media Group
Sook Ping Lau
Chief Digital & Marketing Officer, Malaysia & Singapore,
L'Oreal
Sri Widowati
Marketing VP,
Danone Indonesia
Sulin Lau
Regional Head of Marketing and Brand,
Grab
Sunil Naryani
Chief Product Officer, Media APAC,
Dentsu
Thasorn Boonyanate
Chief Creative Officer,
BBDO Bangkok
Introducing Our 2023 Local Juries
Rubin Suardi
Principal Partner,
Mindshare
Aloysia Dian
CEO, Media,
Dentsu Indonesia
Wisnu Putra
CEO, Creative,
Dentsu Indonesia
Vivek Satpathy
General Manager,
BBDO Indonesia
Ivan Hadywibowo
Chief Executive Creative Officer,
Flock Creative Network
Sandru Emil
Co-Founder / Creative Business Director,
Ambilhati
Hilda Kitti
VP Marketing,
Tokopedia
Fahroni Arifin
Sr. VP Head of Brand Management & Strategy,
Indosat Ooredoo Hutchison
Patrick Owen
CMO,
OPPO Indonesia
Andi Airin
Head of Marketing,
Samsung
Rivanda Idiyanto
President Director,
Kalbe Nutritionals
Mutia Murwanti
Digital Transformation Director,
Frisian Flag Indonesia
Edward Kilian Suwignjo
CMO,
Blibli
Veronica Sari Utami
Chief Operating Officer,
Halodoc
Norisa Saifuddin
Senior Vice President Marketing Communication,
BCA
Indina Andamari
SVP, Head of Marketing,
Kredivo
Melinda Savitri
Country Marketing Head,
Grab Indonesia
Putri Paramita
Personal Care Marketing Director,
Unilever
Henry Manampiring
Author and Brand Communication Practitioner
Jehian Sijabat
CEO,
Mantappu Corp
Arisa Ruchirawat
Brand Experience & Digital Commerce director,
Colgate
Auttapol (Kodey) Pohundratanakul
Creator (Tigercry),
SLM Corporation
Chatree Chokmongkolsatian
Chief Strategy Officer,
Ogilvy Thailand
Jinnarat Sampuntharat
Managing Director,
OMD Thailand
Nuntaporn Tangcharoensiri
Head of Retail Customer Engagement & Experience,
ttb bank
Nathida Ratthanawut
Founder,
Marketing Oops!
Nopporn Ruangwanit
Director of Integrated Bachelor's and Master's Degree Program in Business and Accounting,
Thammasat University
Oliver Kittipong Veerataecha
Group Chief Marketing Officer - Brand Innovation,
dentsu
Pacharee Permvongusawa
General Manager,
Publicis Media
Park Wannasiri
Chief Creative Officer,
Wunderman Thompson Thailand
Pathamawan Sathaporn
Chief Executive Officer,
GroupM Thailand
Phannika (Prayer) Vongsayan
Co- Founder & Managing Director,
Wolf BKK
Pongpiti Phasukyud
Founder,
Ad Addict
Rajsak Asawasupachai
Managing Director,
IPG Mediabrands - Digital,
Kinesso
Saravut Tupaviroj
Co-founder,
CHQ Bangkok
Vincent Teh
Marketing & Brand Director,
Danone
Vorawan Phianlikhitwong
Chief Marketing Officer,
Lotus's
Warin (Point) Tinprapa
Chief Strategy Office,
Media Intelligence Group
Yada Sarttarasathit
Chief Digital & Marketing Officer,
L'Oreal
Nguyen Luu Ly
Head of Marcom,
Viettel Telecom
Truong Cong Tam
Head of Integrated Media,
Nestle Vietnam
Nguyen Thanh Anh
Head of Country Marketing,
Grab Vietnam
Uyen Tran
Marketing Director,
Nutifood
Varun Krishna
Head of Digital,
Vietnam Prosperity Bank
Venus Teoh
Marketing Director,
SABECO
Malhotra Siddarth
Senior Client Director,
Dentsu
Hoa Duong
Head of Agency,
MSix, GroupM
Nguyen Hien
Partnership Lead,
Dentsu
Huong Ta
Personal Care SEA, VN Media Director,
Unilever
Thuy Ha Ta
CMO,
FCV
Nguyen Quang Tri
CMO,
Vinamilk
Nguyen Ha Trang
Sr Marketing Manager,
Mondelez
Hang Tran
VP Marketing,
Marico
Nguyen Huy
Co-Founder,
Circus Digital
Nguyen Thanh Giang
Managing Director,
The Purpose Group
Ahmed Sani
Managing Director, Advertising,
Ogilvy
Sudarshan Saha
Managing Director,
Mediacom (GroupM)
Ashish Thukral
Managing Director & Country Head,
Mindshare (GroupM)
Vineeth Dhruvan
Managing Director,
Publicis Groupe
Julien Courant
COO,
Omincom Group, VN
Amit Thakur
Managing Partner,
GroupM
Nguyen Khoa Hong Thanh
CMO,
PNJ
Avik Chatterjee
CMO,
Kimberly-Clark
Abhishek Gupta
Managing Director,
Mindshare Philippines
Abi Aquino
Chief Creative Officer,
MullenLowe TREYNA
Adi Timbol-Hernandez
President | PANA,
Corporate Relations Director, McDonald’s Philippines
Aldrich Gopal
Vice President and Head of Marketing,
P&G Philippines
Bia Fernandez
Group Creative Director,
Publicis JimenezBasic Philippines
Bianca Gonzalez
YouTube Creator
Cat de Leon-Vinuya
General Manager,
Spark Foundry
Chef Tatung Sarthou
YouTube Creator
Chino Jayme
Executive Creative Director,
Ogilvy Philippines
Christine S. Borillo
Deputy General Manager,
Zenith
Denise Haak
President | IMMAP,
Chief Executive Officer | Qairos
Dionie Tañada
Creative Director,
GIGIL Manila
Dorothy Dee-Ching
VP Marketing,
Jollibee
Gen dela Peña
Head of Media Communications,
Monde Nissin Corporation
Greg Martin III
President | 4As Creative Guild,
Executive Creative Director | Ace Saatchi & Saatchi
Kat Gomez-Limchoc
Executive Creative Director,
Blackpencil Manila of the Leo Burnett Group Manila
Lisa Sioson
Executive Creative Director,
McCann Worldgroup Philippines
Maan Bautista
Group Creative Director,
Wunderman Thompson Philippines
Malu Vasallo
Chief Executive Officer,
Wavemaker Philippines
Mary Buenaventura-Kim
Chief Executive Officer/President,
Omnicom Media Group
Mian D. David
Managing Director, URC International and CMO,
URC
Miko Manalo
General Manager,
Starcom
Miko Quiogue
Executive Creative Director,
Dentsu Creative Philippines & Dentsu Creative Manila
Neil Trinidad
Chief Marketing Officer,
GCash
Rousselle Pantua
ASEAN Head, Digital, Media & eCommerce,
Bayer Philippines Inc.
Tricia Camarillo-Quiambao
Chief Executive Officer,
IPG Mediabrands Philippines
Trina Raymond-Dacones
Directing Duo and Owners,
Two Fold
Aakash Kumar
Regional Head of Performance Marketing,
Carro
Amol Kale
Head of Marketing,
Limitless Technology Group
Azman Mohd
Marketing Director,
McDonald's Malaysia
Chang Li Shian
Head of Marketing, Digital Banking,
Maybank
Tan Cheng Cheng
Head of Branding Media,
Lazada Malaysia
Danny Hoh
General Manager, Marketing & Customer Growth (and Sustainability Champion),
Watsons Malaysia
Emily Chong Wai Yee
Chief Marketing Officer,
Pizza Hut Malaysia
Farrah Harith-McPherson
Chief Growth Officer,
Naga DDB Tribal
Helmi Rahim
Head, eChannel,
Etiqa General Takaful Berhad
Ivan Ong
Regional Head of Marketing,
AirAsia Superapp
Joyce Gan
Partner/Group Brand Director,
Fishermen Integrated
Kunal Jeswani
Group CEO,
Ogilvy Singapore & Malaysia
Marion Vallesteros
Media Director,
Publicis Malaysia
Mayank Bhatnagar
Managing Director,
OMD Malaysia
Nadiah Affendi
Head of Branding & Marketing Comms,
Boost
Natasha Sebastian
Senior General Manager,
Invictus Blue
Pamela Chia
Marketing Head,
Grab Malaysia
Prakash Kamdar
CEO, Indonesia & Singapore,
dentsu
Rengeeta Rendava
Managing Director,
Mad Hat Asia
Rina Low
Managing Director,
Universal McCann Kuala Lumpur
Sai Phaik Cheng
Head of Agency,
mSIX & Partners Malaysia
Ugandhar Pilla
Regional Head of Performance,
Carsome