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Celebrating the most effective YouTube work across the S.E.A. Congratulations to our winners!
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YouTube Works Awards

About the Awards

As the world has changed in the span of a few years, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing - and everything in between - YouTube has seen how incredible digital content can drive equally powerful results.

The YouTube Works Awards, in partnership with Kantar, is back, bigger and better than ever, to champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the past period.

When we say we’re bigger and better, we mean it - this year’s Awards comes packed with a broader arena, new categories and an all-star jury to give the best works the celebration they deserve, now from across the SEA.

About the Awards

Categories

1

The Alchemist

Awarded to the campaign that most effectively combined art and science, creatives and data, to create gold. We’re looking for work that has maximized audiences, signals and intent on YouTube through AI-Powered capabilities, to effectively craft and deliver relevant stories to key audiences.

Keyword: Data-driven insight, Automation, AI-Powered

2

The All Action Hero

Awarded to the campaign that utilizes YouTube’s action-oriented capabilities to drive conversion and/or leads, and effectively achieve campaign goals.

Keyword: Action (Leads, Offline / Online Sales, Sign-Ups, Clicks), Lower Funnel

3

The Big Bang

Awarded to the most effective launch (or relaunch) campaign to build awareness for the target audience. The launch (or relaunch) includes new brand or product, new positioning, new tagline, etc.

Keywords: Launch, Awareness

4

The Changemaker

Awarded to the campaign that walked the walk on social or environmental issues. We’re looking for campaigns that demonstrate a brand’s fierce commitment to diversity, inclusion, sustainability, environmental issues, or other social causes.

How did your campaign balance your brand’s purpose with a tangible impact that extends beyond the bottom line? How did you inspire and empower your audience to take action?

Keywords: DEI (Diversity, Equity & Inclusion), Sustainability, Environment

5

The Collaborator

Awarded to the best collaboration between brands and YouTube Creators that strategically and creatively drove incredible results across the funnel.

Keywords: YouTube Creator, Engagement, Consideration, Buzz, Intent, Interest

6

The Connected Canvas

Awarded to the campaign that best demonstrates the role YouTube played across a brand platform driving full-funnel conversion, from building awareness to growing consideration to driving action.

Keyword: Comprehensive media plan, Full funnel

7

The Fire Starter

Awarded to the campaign that has most innovatively created a sense of brand love among a target audience through creative use of YouTube capabilities. We’re looking for work that allowed a brand to connect with consumers and inspire brand loyalty or advocacy.

Keyword: Data-driven insight, Engagement, Brand Love, Consideration AI-Powered

8

The Long and Short

Awarded to the campaign that best adapts original storytelling for different ad durations. How well did you flex your chameleon muscles to adapt to the audience’s expectations from their video content using different ad lengths, across different formats- long, short, vertical, or skippable?

Keywords: Multi-Format, Long Form, Short Form, Bumpers, YouTube Shorts

9

Best of Tết (for Vietnam only)

Awarded to the most outstanding campaign during Tết season. This award recognizes work that is able to build a connection with consumers in a locally relevant yet refreshing story, and compliment their message with strategic media orchestration to maximise impact in this key moment. This award is for campaigns that target Vietnamese audiences only.

Keyword: Tết

10

Best of Festive (for Indonesia only)

Awarded to the most outstanding campaign that celebrates key festive seasons. This award recognizes work that is able to build a connection with consumers in a locally relevant yet refreshing story, and compliment their message with strategic media orchestration to maximise impact in this key moment. This award is for campaigns that target Indonesian audiences only.

Keyword: Festive, Ramadan

stars

Best of Country

Awarded to the campaign that has bested all local entries in excellence throughout the entire process - from creative to media to results. The Best of Country will be awarded at the local level per country, and at the local Jury’s discretion. Special consideration will be granted to the local finalists of all submissions-based categories.

stars

The Grand Prix

The ultimate accolade awarded to the campaign that breaks barriers and demonstrates excellence throughout the entire process, from creative idea, to media execution, and measurable results. The Grand Prix will be awarded at the S.E.A. Grand Jury’s discretion, with special consideration granted to the winners of all submissions-based categories.

YOUTUBE WORKS WINNERS
2023 Winners: Southeast Asia
Brands and agencies from across the region brought forward 2023’s most compelling, and effective campaigns to YouTube Works. Our panel of expert judges chose the outstanding winners across our categories:
The Alchemist
The Alchemist

There were several good attempts at AI-Powered campaigns among submissions; however, brands across the region have yet to maximize the power of AI to take the industry forward.

The All Action Hero
The All Action Hero

Girls in White | Central Department Store Thailand

Central Department Store, Wolf BKK

When competition focused on transactions, Central Department Store focused on connecting with a common human truth. With the help of YouTube In-Feed and In-Stream ads as a one-two punch to deliver their story, this campaign’s creative take on a functional call to action was a resounding success. They achieved massive reach, and double digit sales, showing how creative storytelling can win big in action.

Runner Up: Interview (Philippines) | Jobstreet, GIGIL Manila, PHAR Partnerships

The Big Bang
The Big Bang

The Innocent Eyes | Voiz Thailand

Monde Nissin Thailand, Ogilvy Thailand, Winter Egency

Voiz made expert use of YouTube’s unique ability for continuous, episodic storytelling through multi-length videos which kept their target audience coming back for more, week after week. They ultimately drove amazing recall with Gen Z, lifted brand share and jumped brand ranks in their category.

Runner Up: Quality Time, Again (Thailand) | Five Star Chicken, Rabbit’s Tale

The Changemaker
The Changemaker

#TolakDenganAnggun | BCA Indonesia

PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia)

BCA turned an unglamorous topic into a relevant cause that anyone could rally behind. Using YouTube’s Video Reach Campaigns to spread the word efficiently, this campaign generated millions of impressions, and ultimately inspired their audience to advocate for the cause themselves.

Runner Up: The Cleft Choir (Thailand) | Listerine - Johnson & Johnson Consumer (Thailand) Ltd., BBDO Thailand, UM Thailand

The Collaborator
The Collaborator

Recharged Hair Recharged Me | Pantene Indonesia

P&G Indonesia, EssenceMediacom, Dentsu Creative Indonesia

Pantene took a risk with the most unexpected YouTube creator partnership that instantly struck gold. Breaking industry norms with their collaboration, both Pantene and YouTube Creator Keanu Angelo won the hearts of their target audiences, and made an irrelevant category the new talk of the town, with triple digit sales growth to boot.

Runner Up: Project Hope | Maya Philippines, Initiative Philippines, Film Pabrika Inc., Just Add Water, Hit Productions, The Acid House

The Connected Canvas
The Connected Canvas

CNY Mega Sale 2022 | GrabFood Thailand

Grab Thailand, Spa-hakuhodo, Saatchi

GrabFood launched a full-funnel campaign leveraging YouTube solutions to handhold viewers across every step of a highly cluttered season. From driving awareness with TrueView Skippable Ads, to consideration with CPM bumper videos and action with AI-Powered Video Action Campaigns and ACe campaigns, this brand saw an increase in both View-through-rates and transactions, ultimately breaking through in the busiest time of the year.

Runner Up: Better Together Series (Thailand) | True Corporation, Total Access Communication, UM Thailand, Wunderman Thompson Thailand

The Fire Starter and Grand Prix
The Fire Starter and Grand Prix

Love Your Gut | Dutchie Thailand

Dutch Mill Company, Ogilvy Thailand, Prakit Holdings

Dutchie turned an insight into a creative masterpiece, with a metaphor as unexpected as it was effective. On the back of YouTube TrueView Ads, Skippable Ads, Bumper Ads and cut-down videos targeting specific audiences, this campaign reinvigorated a lackluster category and won over Gen Zs.

Runner Up: Quality Time, Again (Thailand) | Five Star Chicken, Rabbit's Tale

The Long and Short
The Long and Short

Ummm... | Boonthavorn Thailand

Boonthavorn, VMLY&R, Wavemaker Thailand

Boonthavorn creatively crafted a binge-worthy series of ads that utilized both Long form and Short Form videos to tell Gen Z stories expertly. Unpacking their story in long form, and exploring catchy and eye-catching variations on Shorts, the brand built buzz, positive sentiment and ultimately, sales.

Runner Up: Some Gifts Take Time (Singapore) | Grab Singapore, M&C Saatchi Performance, GIGIL Manila

2023 Winners: Local
Best of Indonesia
Best of Festive
Best of Indonesia
Best of Festive

BCA Ramadan #TIbaTibaTenang | BCA

PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia)

With a brand ambassador as big as the season they were cutting through, relatable stories that highlighted the frenzy, and an expert hand on the right type of media, BCA Ramadan #TibaTibaTenang delivered fantastic results. The campaign made use of first-party data and Google’s audience signals to identify the right people, combined multiple ad durations for the right delivery, and used Video Reach Campaigns and Mastheads to spread the right message at scale.

Best of Indonesia

1st Runner Up: #BestSellerGoSend 2022| GoSend, Gojek Media Labs, Gojek Creative Labs

2nd Runner Up: #TolakDenganAnggun | BCA, ADA Asia, Flock Creative Agency

Best of Festive

1st Runner Up: Strong Roots In The Holy Month | Lifebuoy, Mullenlowe Lintas Indonesia, Mindshare

Best of Thailand
Best of Thailand

Love Your Gut | Dutchie

Dutch Mill Company, Prakit Holdings Public Company Limited, Ogilvy Thailand

Dutchie turned an insight into a creative masterpiece, with a metaphor as unexpected as it was effective. On the back of YouTube TrueView Ads, Skippable Ads, Bumper Ads and cut-down videos targeting specific audiences, this campaign reinvigorated a lackluster category and won over Gen Zs.

1st Runner Up: The Innocent Eyes | Voiz, Winter Egency, Ogilvy Thailand

2nd Runner Up: Quality Time, Again | Five Star Chicken, Rabbit's Tale

Best of Vietnam
Best of Vietnam

Enhancing personalization with YouTube's AI-powered solution | MILO

Nestle Vietnam, OpenMind, Ogilvy, FMC

Milo demonstrated true personalization at scale. The campaign harnessed the power of YouTube Ads Creative Studio and YouTube's micro targeting capabilities to generate over 400 ads variants at scale. They truly leveraged YouTube’s reach solutions to the best of its ability to take over YouTube & created a blast on the launch of their new product that resulted in reaching 80% of the target audience. Connected with Gen Z, a difficult target audience to engage, through their biggest passion point: K-Pop! This generated 2.5 times higher ads view-through-rate vs. benchmark

1st Runner Up: Digitalizing Vietnam’s Farm-to-Door Supply Chain | GrabConnect - Grab Vietnam, Yolo, The Weekend Studio, Double U, Mindshare Vietnam

2nd Runner Up: Childhood Museum | Ong Tho, EssenceMediacom

Best of Philippines
Best of Philippines

Anthem of Financial Freedom | Maya

Maya Philippines, Initiative Philippines, Ogilvy-Bates CHI&Partners, Touch XDA Philippines, The Acid House, Film Pabrika, Inc.

With majority of Filipinos being unbanked, Maya made digital banking accessible, and attractive, to the next generation of users - Gen Z. To break old money rules and become not just another bank, but an icon of financial freedom for the GenZ, they turned traditional banking on its head - by collaborating with Filipino rapper Shanti Dope and gamifying the video app experience they delivered stellar results on the back of multi-length videos and YouTube's prime real estate - the Masthead. Topping local YouTube charts, and securing massive reach with 44.4M cumulative masthead impressions across the full campaign, Maya emerged as the Philippines' #1 digital bank.

1st Runner Up: GCash Stories: Real Stories that Inspire Real Action | Gcash Philippines, Publicis JimenezBasic, Universal McCann

2nd Runner Up: Balot | RC Cola, GIGIL Manila

Best of Malaysia
Best of Malaysia

U Mobile presents The Grand Love for CNY 2023 | U Mobile

U Mobile, TBWA, BPN

Seeking to position itself as a brand that celebrates human values, U Mobile sought to build brand loyalty by highlighting how technology has changed the way we express love. The brand tapped into a festive moment like Chinese New Year by using YouTube’s capabilities as a unique platform for long-form content to execute an emotional storyline. With AI-powered TrueView for Reach, Google’s AI identified ideal moments to seed the video and catch audience attention for maximum engagement, relying on a hook within the first 15 seconds. The campaign achieved a 65% VTR, above the 40% industry benchmark and saw a 61% increase in YouGov’s Brand Index among the brand's Chinese audience.

1st Runner Up: sooka Liga Malaysia 2023 Campaign Relaunch | sooka Malaysia, MBCS @ IPG Media Brands, Mindshare (M6)

2nd Runner Up: Fandom First: Sunsilk Owning the Fandom x Blackpink Standing Out in Culture | Sunsilk - Unilever Malaysia, Mindshare Malaysia

Best of Singapore
Best of Singapore

DBS Sparks Seasons 1-3

DBS Bank

DBS took a creative approach to brandbuilding, thinking about how to connect with their audiences in a meaningful, long-term way, thus creating DBS Sparks and in particular, the episode ‘The Hidden Pandemic’. The campaign leveraged YouTube’s capabilities as a platform that can host both short-form and long-form content, with the 35% view-through rate proving that audiences attention can be captured beyond short-form ads, as long as the content is compelling. By taking a topic that would resonate with so many, and presenting it in a very human way, DBS stands out as a purpose-led brand memorable beyond its products.

1st Runner Up: FWD Insurance replicates a traditional media launch with YouTue Full Funnel Blast at scale for CI plus Product Launch | FWD Insurance

2nd Runner Up: Some Gifts Take Time | Grab Singapore, M&C Saatchi Performance, GIGIL Manila 2nd Runner Up: Some Gifts Take Time | Grab Singapore, M&C Saatchi Performance, GIGIL Manila

Best of Tet
Best of Tet

Celebrating The Stains Of Pride In Tết | Omo

Omo , Mindshare

Omo truly captured the essence of Tết and successfully built heartfelt connections with consumers through locally relevant yet refreshing content and stories. Within the first day of the year, it's campaign reached 8.2 million users through YouTube Masthead Cost Per Hour, generating 100% share of voice and 13 million impressions. During this key moment, Omo maximized its impact on Vietnamese audiences, capturing share of voice during Tết and strengthened its brand positioning as the Top 1 brand in the fabric cleaning category.

1st Runner Up: Tết changes, The Magic remains | Coca-Cola

2nd Runner Up: LAY'S HIJACKED #1 CULTURAL MOMENT | Lay's

2023 Finalists
Brands and agencies from across the industry brought forward last year's most compelling, and effective campaigns to YouTube Works. From these entries, our panel of expert local judges from across Indonesia, Thailand, Vietnam, Philippines, Singapore and Malaysia selected the most outstanding finalists across our categories. Stay tuned for the winners announcement on October 2023.

The Alchemist

  • "Love Your Gut" | Dutchie (Thailand)

    Dutchie, Prakit Holdings Public Company Limited, Ogilvy Thailand

  • "Robinson Salesation" | Robinson Department Store (Thailand)

    Robinson Department Store, ADA Digital (Thailand) Co., Ltd., Wolf BKK

  • "MILO Dynamind - Enhancing personalization with YouTube's AI-powered solution - 1 / 2 / 3" | MILO (Vietnam)

    Nestle Vietnam, Mindshare - OpenMind Vietnam, FMC, Ogilvy

  • "Getting Bank Customers to Go Against Nature" | Union Bank of the Philippines (Philippines)

    Union Bank of the Philippines, Publicis JimenezBasic

  • "Quiet” Nature Regenerates Your “Loud” Life" | La Vie (Vietnam)

    La Vie Vietnam, OpenMind, MindShare, Ogilvy Vietnam

The All Action Hero

The Big Bang

  • "Project Hope - 1 / 2 / 3" | Maya (Philippines)

    May Philippines, Inc., Initiative Philippines, Film Pabrika, Inc., Just Add Water, Hit Productions, The Acid House

  • "The Innocent Eyes" | Voiz (Thailand)

    Voiz, Winter Egency, Ogilvy Thailand

  • "The Anthem of Financial Freedom - 1 / 2 / 3 / 4 / 5" | Maya (Philippines)

    Maya Philippines Inc., Ogivly-Bates CHI&Partners, Touch XDA Philippines, The Acid House, Film Pabrika, Inc.

  • "Recharged Hair Recharged Me" | Pantene (indonesia)

    Procter & Gamble Indonesia, EssenceMediacom, Dentsu Creative Indonesia

  • "Tiger Soju Infused Lager Launch" | Tiger (Vietnam)

    Heineken Vietnam Brewery Limited Company, Hakuhodo, Dentsu Redstar

  • "Balot" | RC Cola (Philippines)

    ARC Refreshments Corporation, GIGIL Manila

  • "MILO Dynamind - Enhancing personalization with YouTube's AI-powered solution - 1 / 2 / 3" | MILO (Vietnam)

    Nestle Vietnam, Mindshare - OpenMind Vietnam, FMC, Ogilvy

  • "Quality Time, Again" | Five Star Chicken (Thailand)

    Five Stars Chicken, Rabbit's Tale

  • "#McDDoDaDip Chicken McNuggets" | McDonald's (Malaysia)

    McDonald’s Malaysia, Leo Burnett, OMD

  • "Strong Roots In The Holy Month" | Lifebuoy Shampoo (Indonesia)

    Unilever, Mullenlowe Lintas Indonesia, Mindshare

  • "Shaman" | GrabUnlimited (Philippines)

    Grab, M&C Saatchi, GIGIL Manila

  • "sooka Liga Malaysia 2023 Relaunch - 1 / 2 / 3 / 4 / 5" | sooka Malaysia (Malaysia)

    Astro Malaysia, MBCS @ IPG Media Brands, Mindshare (M6)

  • "Celeb" | SeaOil (Philippines)

    SeaOil Philippines Inc., PHD Media Philippines, GIGIL Manila

  • "FWD Insurance replicates a traditional media launch with YouTube Full Funnel Blast at scale for CI plus Product Launch - 1 / 2 / 3 / 4" | FWD Insurance (Singapore)

    FWD Insurance

  • "Getting Bank Customers to Go Against Nature" | Union Bank of the Philippines (Philippines)

    Union Bank of the Philippines, Publicis JimenezBasic

  • "Smart Free TikTok for All" | Smart Prepaid (Philippines)

    Smart Communications, Inc., Dentsu Jayme Syfu, Wavemaker Media Philippines

  • "Balot" | RC Cola (Philippines)

    ARC Refreshments Corporation, GIGIL Manila

  • "Interview - The Avatar / The Chef / The Family" | Jobstreet (Philippines)

    Jobstreet, PHAR Partnerships, GIGIL Manila

  • "SIM Dead - 1 / 2 / 3 / 4" | Smart (Philippines)

    Smart Communications, Inc., Campaigns & Grey, Wavemaker Media Philippines

  • "Mom, You Will Always Be My #1 - 1 / 2 / 3 / 4 / 5 / 6" | Nido 3+ (Philippines)

    Nestle Philippines, Publicis Philippines, Openmind Philippines

The Changemaker

The Collaborator

  • "Project Hope - 1 / 2 / 3" | Maya (Philippines)

    May Philippines, Inc., Initiative Philippines, Film Pabrika, Inc., Just Add Water, Hit Productions, The Acid House

  • "The Anthem of Financial Freedom - 1 / 2 / 3 / 4 / 5" | Maya (Philippines)

    Maya Philippines Inc., Ogivly-Bates CHI&Partners, Touch XDA Philippines, The Acid House, Film Pabrika, Inc.

  • "Recharged Hair Recharged Me" | Pantene (indonesia)

    Procter & Gamble Indonesia, EssenceMediacom, Dentsu Creative Indonesia

  • "Uniting Vietnamese Gamers with Influential YouTube Creators" | Play Together (Vietnam)

    Game Studio 9 of VNG

  • "Lihat Dunia Lagi" | Traveloka (Indonesia)

    Traveloka, Traveloka Creative Lab

  • "Fandom First: Sunsilk Owning the fandom x Blackpink Standing out in Culture - 1 / 2 / 3 / 4 / 5" | Sunsilk (Malaysia)

    Unilever Malaysia, Mindshare

  • "Childhood Museum" | Ong Tho (Vietnam)

    Vinamilk, Icon Media Vietnam, EssenceMediacom

  • "Splash the Huge Fun" | Garena Free Fire (Thailand)

    Garena Free Fire Thailand

The Connected Canvas

  • "GrabFood CNY Mega Sale 2022" | GrabFood (Thailand)

    GrabFood, Spa-hakuhodo, M&C Saatchi Performance

  • "Better Together Series - EP1 / EP2 / EP3 / EP4 / EP5" | True x dtac (Thailand)

    True, UM Thailand, Wunderman Thompson Thailand

  • "#TolakDenganAnggun" | BCA (Indonesia)

    PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia).

  • "Stop Food Fights with GrabUnlimited" | GrabUnlimited (Singapore)

    Grab Singapore, M&C Saatchi Performance, For Reel Sdn Bhd

  • "Going 1-2-3 with HLB Connect! 1 / 2 / 3 / 4 / 5 / 6 / 7" | Hong Leong Bank (Malaysia)

    Hong Leong Bank Berhad, Grey, Mindshare Group Malaysia

  • "Smart Free TikTok for All" | Smart Prepaid (Philippines)

    Smart Communications, Inc., Dentsu Jayme Syfu, Wavemaker Media Philippines

  • "#BestSellerGoSend 2022" | GoSend (Indonesia)

    Gojek, Gojek Creative Labs

  • "LazBeauty Campaign Launch & Buyer Funnel - 1 / 2 / 3" | Lazada (Philippines)

    Lazada Philippines, Wunderman Thompson, Propel, UM, Spart It, Vantage JPI

  • ""Quiet” Nature Regenerates Your “Loud” Life" | La Vie (Vietnam)

    La Vie Vietnam, OpenMind, MindShare, Ogilvy Vietnam

  • "FWD Insurance replicates a traditional media launch with YouTube Full Funnel Blast at scale for CI plus Product Launch - 1 / 2 / 3 / 4" | FWD Insurance (Singapore)

    FWD Insurance

  • "Best Burger" | McDonald's Malaysia (Malaysia)

    McDonald's Malaysia, Leo Burnett, OMD

  • "Comfort Tết and ComForTune" | Comfort (Vietnam)

    Unilever Vietnam, Mindshare Vietnam, Ogilvy Vietnam, Zee Agency

The Fire Starter

  • "Love Your Gut" | Dutchie (Thailand)

    Dutchie, Prakit Holdings Public Company Limited, Ogilvy Thailand

  • "GCash Stories: Real Stories that Inspire Real Action - Cocoy / Alma / Turing" | GCash (Philippines)

    GCash, Publicis JimenezBasic, Universal McCann

  • "The Anthem of Financial Freedom - 1 / 2 / 3 / 4 / 5" | Maya (Philippines)

    Maya Philippines Inc., Ogivly-Bates CHI&Partners, Touch XDA Philippines, The Acid House, Film Pabrika, Inc.

  • "Balot" | RC Cola (Philippines)

    ARC Refreshments Corporation, GIGIL Manila

  • "U Mobile presents The Grand Love for CNY 2023" | U Mobile (Malaysia)

    U Mobile, TBWA, BPN

  • "#TolakDenganAnggun" | BCA (Indonesia)

    PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia).

  • "MILO Dynamind - Enhancing personalization with YouTube's AI-powered solution - 1 / 2 / 3" | MILO (Vietnam)

    Nestle Vietnam, Mindshare - OpenMind Vietnam, FMC, Ogilvy

  • "Quality Time, Again" | Five Star Chicken (Thailand)

    Five Stars Chicken, Rabbit's Tale

  • "BerSahur Bersama Berocca - 1 / 2 / 3 " | Berocca (Malaysia)

    Bayer Malaysia, Fishermen Integrated Malaysia, Essence Mediacom

  • "#BestSellerGoSend 2022" | GoSend (Indonesia)

    Gojek, Gojek Creative Labs

  • "Irresistible Taste" | Coke Zero (Vietnam)

    The Coca Cola Company, EssenceMediacom Vietnam, T&A Ogilvy Vietnam, Focus Marketing Vietnam

  • "Celeb" | SeaOil (Philippines)

    SeaOil Philippines Inc., PHD Media Philippines, GIGIL Manila

  • "Mom, You Will Always Be My #1 - 1 / 2 / 3 / 4 / 5 / 6" | Nido 3+ (Philippines)

    Nestle Philippines, Publicis Philippines, Openmind Philippines

The Long and Short

  • "GCash Stories: Real Stories that Inspire Real Action - Cocoy / Alma / Turing" | GCash (Philippines)

    GCash, Publicis JimenezBasic, Universal McCann

  • "The Anthem of Financial Freedom - 1 / 2 / 3 / 4 / 5" | Maya (Philippines)

    Maya Philippines Inc., Ogivly-Bates CHI&Partners, Touch XDA Philippines, The Acid House, Film Pabrika, Inc.

  • "Ummm..." 1 / 2 / 3 | Boothavorn (Thailand)

    Boonthavorn, VMLY&R Thailand, Suneta House, Wavemaker Thailand

  • "Robinson Salesation" | Robinson Department Store (Thailand)

    Robinson Department Store, ADA Digital (Thailand) Co., Ltd., Wolf BKK

  • "Mom, You Will Always Be My #1 - 1 / 2 / 3 / 4 / 5 / 6" | Nido 3+ (Philippines)

    Nestle Philippines, Publicis Philippines, Openmind Philippines

  • "BCA Ramadan #TibaTibaTenang" | BCA (Indonesia)

    PT Bank Central Asia Tbk., Flock (PT Langit Kreatif Indonesia), ADA (PT ADA Asia Indonesia).

  • "#McDDoDaDip Chicken McNuggets" | McDonald's (Malaysia)

    McDonald’s Malaysia, Leo Burnett, OMD

  • "Some Gifts Take Time" | Grab (Singapore)

    Grab Singapore, M&C Saatchi Performance

  • "#BigBang1.0" | Head & Shoulders (Indonesia)

    Procter & Gamble Indonesia, Ambilhati, EssenceMediacom

  • "BerSahur Bersama Berocca" | Berocca (Malaysia)

    Bayer Malaysia, Fishermen Integrated Malaysia, Essence Mediacom

  • "Childhood Museum" | Ong Tho (Vietnam)

    Vinamilk, Icon Media Vietnam, EssenceMediacom

  • "Bringing Coastal Vietnamese Drinkers The Best Of "Sea Fortune"" | Bivina (Vietnam)

    Heineken Vietnam Brewery Limited Company, Dentsu Redstar, Phibious

  • "Project Hope - 1 / 2 / 3" | Maya (Philippines)

    May Philippines, Inc., Initiative Philippines, Film Pabrika, Inc., Just Add Water, Hit Productions, The Acid House

  • "Shaman" | GrabUnlimited (Philippines)

    Grab, M&C Saatchi, GIGIL Manila

The Best of Festive

Introducing Our 2023 S.E.A. Grand Jury

They’ve been there, done that and got a few trophies themselves. Our judges bring specialized expertise and significant experience across the industry and category spectrums.

Merlee Cruz-Jayme

Merlee Cruz-Jayme

Chairmom / Founder,

The Misfits Camp,

S.E.A. Grand Jury Head

Dennis Perez

Dennis Perez

Digital Marketing, Media and Commerce Lead,

Unilever Beauty & Wellbeing Southeast Asia

Johnny Tan

Johnny Tan

Chief Creative Officer SEA,

Accenture Song

Marcus Chew

Marcus Chew

Chief Marketing Officer,

Lazada Group

Natalie Lam

Natalie Lam

Chief Creative OFficer,

Publicis Groupe, Asia Pacific, Middle East and Africa

Nguyen Dinh Toan

Nguyen Dinh Toan

Executive Vice President of Marketing,

Suntaory PepsiCo Vietnam Beverage

Preeti Mascarenha

Preeti Mascarenha

APAC Head of Strategy and Product,

Mindshare

Robert Sawatzky

Robert Sawatzky

Editorial Director, Asia,

Haymarket Media Group

Sook Ping Lau

Sook Ping Lau

Chief Digital & Marketing Officer, Malaysia & Singapore,

L'Oreal

Sri Widowati

Sri Widowati

Marketing VP,

Danone Indonesia

Sulin Lau

Sulin Lau

Regional Head of Marketing and Brand,

Grab

Sunil Naryani

Sunil Naryani

Chief Product Officer, Media APAC,

Dentsu

Thasorn Boonyanate

Thasorn Boonyanate

Chief Creative Officer,

BBDO Bangkok

Introducing Our 2023 Local Juries

The Indonesia Jury
Rubin Suardi

Rubin Suardi

Principal Partner,

Mindshare

Aloysia Dian

Aloysia Dian

CEO, Media,

Dentsu Indonesia

Wisnu Putra

Wisnu Putra

CEO, Creative,

Dentsu Indonesia

Vivek Satpathy

Vivek Satpathy

General Manager,

BBDO Indonesia

Ivan Hadywibowo

Ivan Hadywibowo

Chief Executive Creative Officer,

Flock Creative Network

Sandru Emil

Sandru Emil

Co-Founder / Creative Business Director,

Ambilhati

Hilda Kitti

Hilda Kitti

VP Marketing,

Tokopedia

Fahroni Arifin

Fahroni Arifin

Sr. VP Head of Brand Management & Strategy,

Indosat Ooredoo Hutchison

Patrick Owen

Patrick Owen

CMO,

OPPO Indonesia

Andi Airin

Andi Airin

Head of Marketing,

Samsung

Rivanda Idiyanto

Rivanda Idiyanto

President Director,

Kalbe Nutritionals

Mutia Murwanti

Mutia Murwanti

Digital Transformation Director,

Frisian Flag Indonesia

Edward Kilian Suwignjo

Edward Kilian Suwignjo

CMO,

Blibli

Veronica Sari Utami

Veronica Sari Utami

Chief Operating Officer,

Halodoc

Norisa Saifuddin

Norisa Saifuddin

Senior Vice President Marketing Communication,

BCA

Indina Andamari

Indina Andamari

SVP, Head of Marketing,

Kredivo

Melinda Savitri

Melinda Savitri

Country Marketing Head,

Grab Indonesia

Putri Paramita

Putri Paramita

Personal Care Marketing Director,

Unilever

Henry Manampiring

Henry Manampiring

Author and Brand Communication Practitioner

Jehian Sijabat

Jehian Sijabat

CEO,

Mantappu Corp

The Thailand Jury
Arisa Ruchirawat

Arisa Ruchirawat

Brand Experience & Digital Commerce director,

Colgate

Auttapol (Kodey) Pohundratanakul

Auttapol (Kodey) Pohundratanakul

Creator (Tigercry),

SLM Corporation

Chatree Chokmongkolsatian

Chatree Chokmongkolsatian

Chief Strategy Officer,

Ogilvy Thailand

Jinnarat Sampuntharat

Jinnarat Sampuntharat

Managing Director,

OMD Thailand

Nuntaporn Tangcharoensiri

Nuntaporn Tangcharoensiri

Head of Retail Customer Engagement & Experience,

ttb bank

Nathida Ratthanawut

Nathida Ratthanawut

Founder,

Marketing Oops!

Nopporn Ruangwanit

Nopporn Ruangwanit

Director of Integrated Bachelor's and Master's Degree Program in Business and Accounting,

Thammasat University

Oliver Kittipong Veerataecha

Oliver Kittipong Veerataecha

Group Chief Marketing Officer - Brand Innovation,

dentsu

Pacharee Permvongusawa

Pacharee Permvongusawa

General Manager,

Publicis Media

Park Wannasiri

Park Wannasiri

Chief Creative Officer,

Wunderman Thompson Thailand

Pathamawan Sathaporn

Pathamawan Sathaporn

Chief Executive Officer,

GroupM Thailand

Phannika (Prayer) Vongsayan

Phannika (Prayer) Vongsayan

Co- Founder & Managing Director,

Wolf BKK

Pongpiti Phasukyud

Pongpiti Phasukyud

Founder,

Ad Addict

Rajsak Asawasupachai

Rajsak Asawasupachai

Managing Director,

IPG Mediabrands - Digital,

Kinesso

Saravut Tupaviroj

Saravut Tupaviroj

Co-founder,

CHQ Bangkok

Vincent Teh

Vincent Teh

Marketing & Brand Director,

Danone

Vorawan Phianlikhitwong

Vorawan Phianlikhitwong

Chief Marketing Officer,

Lotus's

Warin (Point) Tinprapa

Warin (Point) Tinprapa

Chief Strategy Office,

Media Intelligence Group

Yada Sarttarasathit

Yada Sarttarasathit

Chief Digital & Marketing Officer,

L'Oreal

The Vietnam Jury
Nguyen Luu Ly

Nguyen Luu Ly

Head of Marcom,

Viettel Telecom

Truong Cong Tam

Truong Cong Tam

Head of Integrated Media,

Nestle Vietnam

Nguyen Thanh Anh

Nguyen Thanh Anh

Head of Country Marketing,

Grab Vietnam

Uyen Tran

Uyen Tran

Marketing Director,

Nutifood

Varun Krishna

Varun Krishna

Head of Digital,

Vietnam Prosperity Bank

Venus Teoh

Venus Teoh

Marketing Director,

SABECO

Malhotra Siddarth

Malhotra Siddarth

Senior Client Director,

Dentsu

Hoa Duong

Hoa Duong

Head of Agency,

MSix, GroupM

Nguyen Hien

Nguyen Hien

Partnership Lead,

Dentsu

Huong Ta

Huong Ta

Personal Care SEA, VN Media Director,

Unilever

Thuy Ha Ta

Thuy Ha Ta

CMO,

FCV

Nguyen Quang Tri

Nguyen Quang Tri

CMO,

Vinamilk

Nguyen Ha Trang

Nguyen Ha Trang

Sr Marketing Manager,

Mondelez

Hang Tran

Hang Tran

VP Marketing,

Marico

Nguyen Huy

Nguyen Huy

Co-Founder,

Circus Digital

Nguyen Thanh Giang

Nguyen Thanh Giang

Managing Director,

The Purpose Group

Ahmed Sani

Ahmed Sani

Managing Director, Advertising,

Ogilvy

Sudarshan Saha

Sudarshan Saha

Managing Director,

Mediacom (GroupM)

Ashish Thukral

Ashish Thukral

Managing Director & Country Head,

Mindshare (GroupM)

Vineeth Dhruvan

Vineeth Dhruvan

Managing Director,

Publicis Groupe

Julien Courant

Julien Courant

COO,

Omincom Group, VN

Amit Thakur

Amit Thakur

Managing Partner,

GroupM

Nguyen Khoa Hong Thanh

Nguyen Khoa Hong Thanh

CMO,

PNJ

Avik Chatterjee

Avik Chatterjee

CMO,

Kimberly-Clark

The Philippines Jury
Abhishek Gupta

Abhishek Gupta

Managing Director,

Mindshare Philippines

Abi Aquino

Abi Aquino

Chief Creative Officer,

MullenLowe TREYNA

Adi Timbol-Hernandez

Adi Timbol-Hernandez

President | PANA,

Corporate Relations Director, McDonald’s Philippines

Aldrich Gopal

Aldrich Gopal

Vice President and Head of Marketing,

P&G Philippines

Bia Fernandez

Bia Fernandez

Group Creative Director,

Publicis JimenezBasic Philippines

Bianca Gonzalez

Bianca Gonzalez

YouTube Creator

Cat de Leon-Vinuya

Cat de Leon-Vinuya

General Manager,

Spark Foundry

Chef Tatung Sarthou

Chef Tatung Sarthou

YouTube Creator

Chino Jayme

Chino Jayme

Executive Creative Director,

Ogilvy Philippines

Christine S. Borillo

Christine S. Borillo

Deputy General Manager,

Zenith

Denise Haak

Denise Haak

President | IMMAP,

Chief Executive Officer | Qairos

Dionie Tañada

Dionie Tañada

Creative Director,

GIGIL Manila

Dorothy Dee-Ching

Dorothy Dee-Ching

VP Marketing,

Jollibee

Gen dela Peña

Gen dela Peña

Head of Media Communications,

Monde Nissin Corporation

Greg Martin III

Greg Martin III

President | 4As Creative Guild,

Executive Creative Director | Ace Saatchi & Saatchi

Kat Gomez-Limchoc

Kat Gomez-Limchoc

Executive Creative Director,

Blackpencil Manila of the Leo Burnett Group Manila

Lisa Sioson

Lisa Sioson

Executive Creative Director,

McCann Worldgroup Philippines

Maan Bautista

Maan Bautista

Group Creative Director,

Wunderman Thompson Philippines

Malu Vasallo

Malu Vasallo

Chief Executive Officer,

Wavemaker Philippines

Mary Buenaventura-Kim

Mary Buenaventura-Kim

Chief Executive Officer/President,

Omnicom Media Group

Mian D. David

Mian D. David

Managing Director, URC International and CMO,

URC

Miko Manalo

Miko Manalo

General Manager,

Starcom

Miko Quiogue

Miko Quiogue

Executive Creative Director,

Dentsu Creative Philippines & Dentsu Creative Manila

Neil Trinidad

Neil Trinidad

Chief Marketing Officer,

GCash

Rousselle Pantua

Rousselle Pantua

ASEAN Head, Digital, Media & eCommerce,

Bayer Philippines Inc.

Tricia Camarillo-Quiambao

Tricia Camarillo-Quiambao

Chief Executive Officer,

IPG Mediabrands Philippines

Trina Raymond-Dacones

Trina Raymond-Dacones

Directing Duo and Owners,

Two Fold

The Malaysia and Singapore Jury
Aakash Kumar

Aakash Kumar

Regional Head of Performance Marketing,

Carro

Amol Kale

Amol Kale

Head of Marketing,

Limitless Technology Group

Azman Mohd

Azman Mohd

Marketing Director,

McDonald's Malaysia

Chang Li Shian

Chang Li Shian

Head of Marketing, Digital Banking,

Maybank

Tan Cheng Cheng

Tan Cheng Cheng

Head of Branding Media,

Lazada Malaysia

Danny Hoh

Danny Hoh

General Manager, Marketing & Customer Growth (and Sustainability Champion),

Watsons Malaysia

Emily Chong Wai Yee

Emily Chong Wai Yee

Chief Marketing Officer,

Pizza Hut Malaysia

Farrah Harith-McPherson

Farrah Harith-McPherson

Chief Growth Officer,

Naga DDB Tribal

Helmi Rahim

Helmi Rahim

Head, eChannel,

Etiqa General Takaful Berhad

Ivan Ong

Ivan Ong

Regional Head of Marketing,

AirAsia Superapp

Joyce Gan

Joyce Gan

Partner/Group Brand Director,

Fishermen Integrated

Kunal Jeswani

Kunal Jeswani

Group CEO,

Ogilvy Singapore & Malaysia

Marion Vallesteros

Marion Vallesteros

Media Director,

Publicis Malaysia

Mayank Bhatnagar

Mayank Bhatnagar

Managing Director,

OMD Malaysia

Nadiah Affendi

Nadiah Affendi

Head of Branding & Marketing Comms,

Boost

Natasha Sebastian

Natasha Sebastian

Senior General Manager,

Invictus Blue

Pamela Chia

Pamela Chia

Marketing Head,

Grab Malaysia

Prakash Kamdar

Prakash Kamdar

CEO, Indonesia & Singapore,

dentsu

Rengeeta Rendava

Rengeeta Rendava

Managing Director,

Mad Hat Asia

Rina Low

Rina Low

Managing Director,

Universal McCann Kuala Lumpur

Sai Phaik Cheng

Sai Phaik Cheng

Head of Agency,

mSIX & Partners Malaysia

Ugandhar Pilla

Ugandhar Pilla

Regional Head of Performance,

Carsome