Exploring YouTube's U.S. impact in 2024
Find out more by downloading YouTube’s 2024 Impact Report.
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Progress Impact
A platform for growth through creativity
In 2007, YouTube had a radical idea that shouldn’t have been so radical — what if creators earned a real share of the value they create? By sharing more than half of advertising and subscription revenue directly with creators, YouTube broke down traditional barriers to entry.
Today, YouTube provides a vibrant platform for millions of businesses and content creators to connect with Americans and the world. These creative entrepreneurs are building businesses, hiring employees and contributing to their communities while making videos for the billions of people who turn to YouTube every month for entertaining, educational, and cultural content.
Claims At A Glance
$55B
GDP
YouTube’s creative ecosystem contributed over $55 billion to the U.S. GDP in 2024.
According to research by Oxford Economics
490K
FTE
YouTube’s creative ecosystem supported more than 490,000 full-time jobs in the US.
According to research by Oxford Economics
Sharing more with creators
Through the YouTube Partner Program, we pay creators a split of the revenue generated, from ads, subscriptions, and other monetization features on the platform. And our personalized recommendations enable creators to find audiences and grow their channels. Over the years we’ve continued investing in new monetization options for creators beyond advertising, and today there are 10 ways creators can earn money. This enables creators to hire teams and build their businesses.
@PerkinsBuilderBrothers
1
Creators earn 55% of ad and subscription revenue.
Source: Google/YouTube Support Website
Creating opportunities for small and medium-sized businesses to grow
Just as individual creators find entrepreneurial success on YouTube, businesses also leverage the platform to create content and cultivate their brands. YouTube provides an array of powerful tools that fuel business growth and expansion. Beyond the shared ad revenue, businesses benefit from increased brand awareness (aided by personalized recommendations), direct sales via YouTube Shopping, and robust fan funding options.
1
79% of SMBs who use YouTube agree that YouTube is essential to their business growth.
According to research by Oxford Economics
@HowFarmsWork
YouTube helped grow our farm operation to where it’s sustainable for me to stay home and be a full-time farmer.
Providing access to information in and out of the classroom
YouTube has always been a go-to for enriching content—and learning is no exception. Whether it's chemistry, chess or coding, YouTube offers high quality educational experiences for learners of all ages, powered by world class creators, including many who are experienced teachers.
1
90% of teachers who use YouTube report that they have used YouTube content in their lessons and/or assignments.
According to research by Oxford Economics
1
92% of viewers report using YouTube to gather information and knowledge.
According to research by Oxford Economics
@AmoebaSIsters
A lot of teachers are so smart that it can be hard for them to break down really complex subjects for their students. But the cartoon aspect of our channel gives them a way to demystify things and make it less intimidating.
The epicenter of culture
From global athletic competitions and music festivals to pivotal world events, culture plays out on YouTube. Beyond these major moments, YouTube enables viewers to discover content tailored to their interests—whether that's learning a new skill through cooking tutorials, enjoying dynamic dance performances, or diving into their favorite podcasts.
1
77% of viewers agree that they value the diversity of content and perspectives they can find on YouTube.
According to research by Oxford Economics
@CowboyKentRollins
For a long time, we did so much for the Food Network. People would come up to you 10 years ago and they’d say, ‘Hey, I remember you from Grill Masters.’ Now people just say, ‘Hey, I know you (from) YouTube.
United States of YouTube
Meet the people making an impact across all 50 states, from high
school teachers to local farmers.
@blogilates
@HowFarmsWork
@AmoebaSisters
@CowboyKentRollins
@viallfiles
More to learn, more to explore
Stay up to date with the latest blogs, podcasts and information
about YouTube’s impact on the creator economy.
A QUOTE FROM OUR CEO
“It's truly inspiring to see the impact of the YouTube creator community. Creators are building businesses, creating jobs, and fostering community by sharing their passions and talents with the world.”
Neal Mohan, CEO
podcast
The Upload: The Rise of the Creator Economy
In this podcast produced in partnership with National Public Media, find out how creators behind rising and established YouTube channels have turned their passions into full-time careers.
blog post
2024 U.S. YouTube Impact Report
Today, we released our 2024 U.S. Impact Report highlighting YouTube’s contributions to the creator economy and the impact of the creators themselves.