Learning
Every day, people come to YouTube to learn something new. Whether it’s getting help on class assignments, studying a foreign language or exploring a different career, people use YouTube to enrich their lives with new information.
Our goal is to keep making it easier to learn and teach on YouTube for the billions of creators, teachers, students, and lifelong learners around the world, who rely on the platform to go further.
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Learning
YouTube attracts an array of learners looking for different learning experiences.
People choose to learn on YouTube because it’s the world’s largest library of content on topics of all kinds from coding to chemistry. Users enjoy the learning experience on YouTube as it provides the opportunity to uncover creators and communities that inspire and motivate them, dive deep into the content of their choice, and continue learning at their own pace.
Across our learning-focused offerings and tools, we support users' learning journeys by making the learning experience active, reinforcing learning on the platform, providing feedback on how they’re progressing, and more.
introduce an interactive way for creators to engage with viewers and help them apply what they’ve learned.
are structured learning experiences made by participating creators to offer in-depth, organized video lessons on specific topics while also providing supplemental materials.
When people come to YouTube, they’re met with high quality education content from world-class creators and tools that foster a safer, enriching, and accessible learning environment for all ages.
Learning on YouTube is powered by high quality education content developed by exceptional creators from around the world, many of whom are former teachers who draw on their educational background across subjects to create content that helps users learn.
YouTube is more than just entertainment – it's a place for people to learn new skills, dive deep into their passions, express their unique selves, and discover creators. We understand the value of YouTube in our users' lives and learning, and we're dedicated to making it a safer, impactful, and positive experience.
In the US, 92% of viewers report using YouTube to gather information and knowledge.
According to research by Oxford Economics
For teachers, YouTube is a trusted and effective education tool inside and outside the classroom.
Teachers use YouTube to complement traditional lesson plans with effective and engaging learning videos and develop customized lesson plans for students who need additional time and focus to build understanding.
YouTube’s Player for Education is a distraction-free YouTube embedded player that improves the way YouTube shows videos inside educational tools, so students and educators can go further together. It is designed for learners, continues to support student privacy, and allows educators the ability to assign YouTube videos while limiting student’s direct access to the platform.
of teachers surveyed globally have used YouTube in their role as a teacher.*
of teachers surveyed globally say YouTube has the right kind of content to complement traditional lesson plans.*
of teachers surveyed globally say learning related content on YouTube helps students spend their online time in a positive way.*
*According to an Aug 2024 survey conducted by Ipsos in eleven markets (AU, BR, CA, DE, FR, ID, IN, JP, KR, UK, and US).
YouTube partners with experts in learning to deliver high-impact learning experiences for our users. Through our partnerships efforts we look to have global coverage which is why we continue to curate partnership opportunities that span across the globe. For example:
We partner with UNESCO to enhance access to quality education content across Latin America. The partnership focuses on establishing dedicated YouTube channels that offer curated content which align with an individual country’s national curriculum for Middle and High School. It also provides teachers with valuable resources and support materials, empowering them to seamlessly integrate these curated videos into their lesson plans and create more engaging learning experiences.
In partnership with YouTube India, NPTEL offers 100 Courses for Certification on YouTube across subjects ranging from Rocket Propulsion to Literary Criticism, Machine Learning to Sports Psychology. Each course is designed to offer structured content, including video lectures, slides, and supplementary file attachments, providing a comprehensive learning experience.
We partnered with Common Sense Media to connect teachers with high-quality, engaging content without the time-consuming search process. Made possible through collections of curated videos for middle school teachers on predefined topics in Math and Advisory topics that map to Common Core Standards, CASEL & Common Sense Media learning rubric.
We’ve partnered with Arizona State University (ASU) and Crash Course to create Study Hall. It’s a new approach that demystifies the college process while creating an affordable and accessible onramp to earning college credit.
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