 One of the key things in my book is this Phenominal called the mega shifts and the mega shifts are really the large shifts that are all flowing together to create an entirely different world and The obvious ones of course digitization that everything is going digital Mobilization screenification as I say everything is becoming a screen not being printed Automation if things becoming automated Datafication so what used to be conversation or thoughts become data like doctors medical records for example Virtualization what used to be real in the room is now in the cloud like like a Switching network or a database, right? So the mega shift come together and they have an exponential slope all of them and they interact So then you have entirely new ways of doing things because you have automation Digitization virtualization for example media is completely different now because we're in the cloud. We're connected. We're virtual. We're interactive We're mobile And the price goes down changes everything so for example for Humanity purposes if we're looking at medicine medical records and all of a sudden the possibilities of making health care available remotely through telepresence through telemedicine Through all these telematics things and all these things that we're talking about the internet of things and connecting Going beyond the pill all of a sudden we're realizing wow these mega shirts have really hit home now And they're all happening in the next five years You have a tidal wave of change that becomes possible in a good and a bad way because clearly Some things will be so disrupted that we won't even understand them