 So we're here at the Better World 2018 and who are you? Hi, I'm Hugo Feins, co-founder and CEO of Electric Imp. So what is Electric Imp? So Electric Imp is an IoT platform. We connect devices securely to the internet and keep them secure for their lifetimes. So there are devices like this, for example, this is a fridge camera. Yes. So it's still used to check what's in the fridge. It is, and this is actually a product from Smarter who makes several connected products. They have a kettle, a coffee machine, a fridge camera. And these products are all built on and secured with our platform. So there's a smart kettle, a smart coffee machine, and there's like SD in there? Yes. What does it do? How does it connect? So these ones connect via Wi-Fi to the internet. They have a TLS 1.2 secure connection. And essentially what our platform is doing for these guys is letting them concentrate on their applications. So for us, all we concentrate on is security and connectivity, which allows our customers to just think about their application and get to market much faster. So there's full security in there? Full security. We do the key management. We have an HSM route to trust. We use TLS 1.2. We have all of the best security, and it's our responsibility to maintain that for the entire life of the product. So you've been, in the last two or three years, you've been doing some development boards, right? That a lot of people have these? Yes, a lot of people have these. This is the same platform. The first generation we did, this was launched in 2012. And running as an SD card? The first SD card that has an STM F205 in it. The second generation had the same processor, and then we've moved on to the fourth series. So we have an ST405. So there's a fourth, though? We're now on the fifth generation. The fifth generation working on the sixth. So we went from F2 to F4. So we're working on here. This one's an M3. This has an STM F405 and a Cypress Wi-Fi chip. This one has Wi-Fi and Bluetooth, and an STF413. And what are these used for? So we need the development boards. These are to show you how the module works. The actual modules are made by Mirata. So you can get them through DigiKey and Mouser on all these places. But essentially, these ones, you embed in your product. They're almost like a connected microcontroller. So in there you can run your own code, and we manage the deployment of the code. We manage the network stack, the security stack, and the keys. And right here on the screen, you're showing what's going on. There's active devices all over the world. Yes, these are actually live real-time connections into our system. We have over a million devices on the platform. We do many billions of messages every month through our platform. And this is just showing the GOIP locations of where we see devices connecting from. And what are you showing here? What is this? So this here is kind of interesting. So this is actually, we made a little board to show off integration with the Microsoft Azure firmware management service, and a Nukeo board. So in many applications, people want to do secure OTA upgrades of their device with an ST processor. But they don't want to actually load it down with putting the whole network stack re-architecting their product. So this is actually using an m4 module, which has an ST processor in it, to talk via our platform towards you and push different firmware versions down to the ST processor. So the processor here on this Nukeo board is completely unmodified. It's already completely normal. Any software that will run on a Nukeo. But here, I've been speaking to Azure's device twin functionality. If I come here and they're zooming on the screen down there, if I pick a different version, I pick version two. You'll see here, this one immediately, or pretty much immediately depending on show Wi-Fi, will go and download the new version via Azure. Of course, Wi-Fi is not always working. Yeah, it's as slow as a lot of people here in the trade show. There's a lot of people, and trade shows are always fun like this. But essentially, this will pick up the new firmware and re-flash it, OTA, which is kind of nice because it allows you to do firmware management via the Microsoft tools without needing to modify your products at all. All right. So, how about what's over here? So here, we're showing off some things using PLCs. There's a PLC here. It's Interface Environment Inp through a field bus gateway. This is going to Modbus RTU. And over here, we are actually sending the data to, such an expired, we're sending the data to Azure. We're sending it to Microsoft IoT Central. So you're doing an IoT cloud system? Yeah, this is showing how our cloud side will integrate with Azure. And actually, I really, really have the fastest, easiest, most secure way to get data into the Azure backend. Are those some of the IoT products that are kind of like made? Yeah. This is some interesting ones. This one about the culture of Malilla, these are out in the field right now. This is for Pitney Bowes. Pitney Bowes, they make mailing machines. This is print postage. And they're using us to replace the dial-up modem connectivity. Is that in the US? This is in the US and actually in Europe. France, Germany, UK. What is KiwiPower? KiwiPower is a demand response solution. This is a DIN rail thing. This is used in commercial installations to do demand response, turn off heavy loads at peak demand times. This is actually similar here. This is an energy management circuit breaker. This is a circuit breaker, a US form factor, which connects directly up to the utility's backend and will allow control of loads right at the edge of the grid. In this case, it's in trial with 22 utilities in the US, controlling loads like water heaters and pool pumps. All right. How has it to... I see you have the ST partner badge. Yes. How does it work with ST? It's great to work with ST. ST has some really, really good silicon. It's very well supported. They're very, very responsive. And when I started the company back in 2011, I looked at all the micros on the market, all the Cortex micros on the market and really decided that ST was just head and shoulders above everyone else. They have a really good family approach. It's very easy to move up and down with more processing power. A big wide range of products, good supply, good support. I mean, what more do you want from a silicon vendor, really?