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Recycling cardboard packaging - the UPP CYKEL project (IDEAS FROM OUTSIDE THE AD BOX)

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Published on Oct 6, 2015

IDEAS FROM OUTSIDE THE AD BOX. We bought a new bin for the office. It came in a large cardboard box. Which was ironically going to end up in a bin and maybe landfill. So we thought, "how can we reduce cardboard waste and create something useful?"
We created UPP CYKEL, an idea we think any company using a lot of packaging like IKEA, Amazon and electrical goods manufacturers could adopt. Contact us if you want to. It's a big idea. Cheap to execute. One that globally could make a big difference. It engages consumers in finding solutions and invites them to contribute ideas too. Why wouldn't you do it? ©2015 Creative Orchestra (ideas and advertising). The idea was originally conceived in Creative Orchestra's 'Reimagine Skunk Lab'.

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