 Good evening, everyone. I hope I'm audible. I Trust you had a great time listening to some of the pioneers in the industry and must be excited about the upcoming media is awards I'd like to sincerely pass on Congratulations and best wishes to many of you who are going to receive the awards Whether or not winning or not, but your presence here in this day itself Shows how much passionate and enthusiastic you are about your projects your clients and The entire advertising and media ecosystem While we appreciate the work done so far through awards. I think it's very important for us to introspect Whether we are doing or we are preparing ourselves for the future Which is going to be very different, right? And I'm glad to see many of the previous sessions here, which was particularly focused on on this particular question are we future ready, right? so While we have heard so many good points from the peers, but I would love to share my own perspective Towards future readiness when it comes to brands digital strategies Right Okay, so there are four key Ingredients to future readiness and digital strategy, which I would love to share with you today Be it a holistic and enabling data strategy or content format that connects with the end consumer Be it about generating engagement that creates a long-lasting impact or beat the new age tech innovations, right? I think You know we can deep dive on each of the four key ingredients one by one when all of us talked about data strategy in the last decade Cookies where at the forefront isn't it? now that cookies are crumbling and Leading to loss of data Potentially for you in the future. I guess I don't need to deliberate why and how that's happening But instead most critical part is how we come up with a more reliable alternative, right? An alternative that can truly represent a customer in a deterministic manner Across devices throughout the day We have been talking since last decade that mobile is going to surpass web Which is as a matter of fact Has already happened and the penetration is further increasing with the advancement of 4g and now 5g etc the time has come the time has come To adopt mobile IDs as the primary targeting identifier There are so many advantages out of which the most important ones. I would want to highlight here Firstly cookies can track a single session while a mobile ID is available across smartphone usage right secondly when Cookies are limited to the web only experience Mobile IDs can be linked to email IDs and phone numbers which are generally set up during the phone onboarding to identify the same customers across devices Thirdly, yeah And while cookies can be generated even for bots Mobile IDs are only against real humans who are using the smartphone, right? If we are indeed adopting mobile IDs as the unique identifier for more impactful targeting of customers Then the next step is to associate the mobile ID with meaningful insights already being generated from smartphone usage right in order to achieve that What could have been a more apt service on smartphone than the humble keyboard? 100% of mobile users are using the keyboard as a must-have necessity While having conversations or while using other apps for e-shopping cab booking food ordering etc Interestingly users are spending more than 30 minutes every day on these smartphone keyboards Subconsciously out of the three and a half hours that they spend on a whole in this smartphone, right? They're opening the keyboard hundred times a day out of 400 times that they unlock their devices These keyboard intents Can be processed to derive in-depth user insights which can fuel your innovative marketing campaigns For all the good reasons told just now We at Bobble AI the world's largest Conversation media platform having a portfolio of keyboard applications came up with Das Data as a service offering to offer data intelligence that matters to brands All our data intelligence linked to mobile IDs is backed by our own first-party data of 80 million plus keyboard users Who are having one billion plus conversations in hundred and thirty plus languages? segmented into 280 plus unique categories Without getting into the depth of them this powerful data has multiple use cases It can be used by brands for generating Insightful and actionable market intelligence or the same intelligence can be activated as audiences input inside programmatic advertising or Simply for enriching your existing first-party data of identity resolution. There are so many use cases where this data can be used The second key ingredient to future readiness is the ability to connect with the consumers deeply By creating and distributing relevant content When we talk about content the very first thing that used to come to our mind was the design of banners or creatives for digital ads Fortunately, it has evolved into a mix of social media creatives including insta reels YouTube shots tweets and Facebook posts In spite of that that Brands are still missing out on a category of content that is the most engaging in today's world I am talking about conversational content the world of emojis stickers and gifs If you look at the sheer volume of conversational content being shared every day It surpasses the total volume of tweets YouTube videos Facebook and insta post all combined together It's not that we need to insert brands into conversations, but rather brands are already present there It makes all the more sense for them to take ownership of the category when it's being talked about during that conversation Only then I believe brands can tap that real-time conversational intent opportunity and Influence their customers in the language. They easily understand and speak every day the language of stickers Jeff's and emojis at Bobble we have made it possible for hundreds of brands some of the examples you can see on the screen Someone telling the friend that sees on the way via a ratio Someone telling the weekend plan with bingo snacks someone wishing good morning with raised coffee with subtle and Contextually relevant amplification of these brands in day-to-day conversations The third key ingredient for future readiness is identifying unique and innovative touch points Within this smartphone ecosystem that can generate long-lasting impact in the minds of the customers At Bobble we identified some of such Some of the user insights that led to the creation of engagement driven inventories One cool example is a live score bar that shows during a match on top of keyboard real estate Enabling users to remain updated with the live score of the sports they care for It was leveraged by one of our partners game G during the last IPL Season to drive millions of game G branded conversations on WhatsApp during IPL matches Leading to discovery engagement click-throughs and app installs Another case study is by HDFC Bank which leverage the Bobble keyboard as an omnipresent source for creating personalized greetings and Distributing them across social media properties via HDFC sales people during festival times while we may try to crack distribution in each of the platforms or We simply enable story creation and distribution from a single source Focusing the energy and budget for wider outreach across social platforms be it in studies WhatsApp status Facebook story or Twitter post The third example is the engage for the engagement that impacts is the chatbot experiences They are increasingly being adopted as the primary mode of communication by businesses with their end customers Can we make it more engaging and human by integrating visual content? natively into the chatbot experience converting moments of frustration into moments of delight, right and The final ingredient or fourth filler as I call it or future readiness is adopting the new age technology innovations faster than others Amongst the recent tech innovations to the most buzzing concepts are NFTs and metaverse The idea is to create digital assets and associate it with some tangible Physical value so that customers would want to own them for their lifetime Here is a case study from the recent NFT collaboration. We had Bobble did with Kama Sutra condoms, right? Where we minted some of the most loved conversational content of Kama Sutra into NFTs which was being Acquired by the fan base of Kama Sutra through our NFT portal with that I would like to You know by way of quick introduction Bobble AI is the world's largest conversation media platform on a mission to Enhance everyday conversations for billions of people Making them much more expressive localized and intelligent with deep-tech innovations while on one hand Our consumers Our consumer products are widely used by millions of people on the other hand We help brands in delivering their messaging in an impactful manner Thank you so much for listening