Traditionally software products were built in secrecy by large teams and often took years to develop. They were then launched into the world to see whether people found them useful. Get the concept right and you and your investors get rich. Get the concept wrong and you and your investors not only lose loads of money, but you lose valuable time you could have used to build something more useful. Money you can earn back, but time you cannot.
At Hubud's popular lunch time discussion series Bali Bungkus, Hubud member Cam Collins talked about the best practice on building a great mobile app. Rather than spending years building a product in secrecy followed by a grand unveiling, what if you could develop your app in such a way that you could get market validation after a month, a week or even a few hours of dreaming it up? In his talk, Cam discussed about the Lean Start-up movement and mindset required to implement a strategy of "validated learning".
In his 27-years experience developing, marketing and selling software, Cam has been involved in a number of "traditional" software projects and recently some "lean apps" built with the Lean Startup process.
About the speaker
Born, raised and (still) living in Florida, USA, Cam Collins is a serial entrepreneur and business leader. He founded Exuma Technologies, a software company that sold its flagship DockMaster product to My-Villages, Inc. Prior to Exuma, Cam was a founder at Lexington Software Associates, a Boston-based consulting company acquired by Interwoven, Inc in Sunnyvale, CA. As the son of a psychotherapist, Cam has always been interested in what motivates people to behave in certain ways and how to provide an environment whereby people can find fulfilment and enrichment.