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#dontsayvelcro

Don't Say Velcro

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Published on Sep 25, 2017

Our Velcro Brand Companies legal team decided to clear a few things up about using the VELCRO® trademark correctly – because they’re lawyers and that’s what they do. When you use “velcro” as a noun or a verb (e.g., velcro shoes), you diminish the importance of our brand and our lawyers lose their *insert fastening sound.* So please, do not say “velcro shoes” (or “velcro wallet” or “velcro gloves”) - we repeat “velcro” is not a noun or a verb. VELCRO® is our brand. #dontsayvelcro

Watch our next video about YOUR feedback: https://youtu.be/ZLWMQLMiTPk

Learn more at http://www.velcro.com/about-us/dontsa....

See the making of this video and more behind-the-scenes footage: https://youtu.be/oP-fZdFfOGE.

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