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Published on Feb 7, 2019
The purpose of this presentation is to outline a strategic management process in which leaders will learn how to engage customers and stakeholders in a research-based process to develop a strategic plan and construct a culture of innovation.
Culture change is realized through dialogue, collaboration, and learning. The change process begins with the concrete experience of stakeholders and proceeds to reflective observation and learning, resulting in mutual understanding and commitment, which generates focused action and superior results.
In this presentation viewers will learn through a case study how to engage their stakeholders in a strategic management process to identify business and customer needs; create appropriate strategies to meet those needs, and align and leverage their organizational capacity to maximize return on investment.
By the end of the presentation viewers will understand:
1. How to Develop a Strategic Plan 2. How to Realign Organizational Culture to Support the Plan 3. How to Establish an Evaluation Process to Measure and Improve Results