HAAS. DER TRENDBEOBACHTER.
Mathias Haas - THE TRENDWATCHER - is one of a kind. Someone who stands out from the otherwise rather flamboyant guild
of futurists and prophets.
He‘s not the one swaggering around about lifestyles and inventions that future generations might be enjoying. Instead of making vague predictions, he entirely lives and works Here & Now.
His business is not about phantasy, but about reality.
Inside his nostalgic travel case, the „globe trotter from the future“ (as his friends are calling him) carries a vast selection of
undiscovered exhibits from all over the world. From 3D pens to plaster strips with USB connectors, from an airbag for cyclists to
a doll that communicates not only with the child but also with the internet - at the same time. Things that appear slightly alien in
this neck of the woods, but are pretty common in other parts of the world.
„I‘m not talking about 2030, but about all these topics that will challenge us in the very near future.“ - this is how Haas, the former
banker and marketing and sales director, describes the key objectives of his work. „Managers need to report back every
month or maybe quarterly. Hence, decisions are not being made for the next 3 decades, but for the 3 years to come.“
And there is something else that distinguishes him from all his fellow colleagues who like to surround themselves with the nimbus
of alchemists with a large scientific apparatus: Mathias Haas stresses that he‘s not conducting any secret science.
In the course of his career, he did participate in over one hundred market introductions of products and services. A great basis
for knowledge and methods that help to identify and judge existing and upcoming trends.
A world wide network of business masterminds and great thinkers allows him to scrutinise and verify his findings. Fashion pioneer Sir Pauls Smith, former Daimler board member Jürgen Hubbert and sociology professor Dirk Helbing of ETH Zurich are only a few examples of his interview partners.
Yet, he continues to emphasise: In theory, anyone who is willing to roam the world with his eyes open can become a TRENDWATCHER.
In this function, Haas travels more than 100 days per year - which is turning into a challenge sometimes, he says. Only very few managers and decision makers will be able to put that much effort in to remain up to date or even trend setting within their businesses.
That‘s why the Stuttgart based trend expert interprets the discovered mega trends for his industry tailored speeches and
consulting sessions. He does permanently select and never stops researching - for the individual target group.
Through that, he can offer vivid transfer from the actual trend into the middle of the business case of his audience. Mega trends
become tangible - how remote they may have ever seemed before. This way, a manufacturer of industrial cleaning equipment
finds out why robots will be an essential business prospect. The car manufacturer can learn why it‘s better to love people instead
In principle, trend is a headline for a new behaviour - and mega trends are the biggest headlines of all. No wonder that his can
be an explosive mixture, but at the same time offers much room for new business models.
Personal discoveries and direct judgements - directly on site: Haas offers these insights when he takes travellers with him on
his TrendJourneys (for example 5 trends in 5 days).
Larger projects like the ASIAN MINDSET TOUR took him to 5 mega cities and to the lives of over 50 million people. 2015, the
VALLEY MINDSET TOUR revealed what drives Silicon Valley - and with it so many areas of our daily lives.
Natural scientist and explorer Alexander von Humboldt used to bring hundreds of plants and animals back from his trip to the
Americas which appear absolutely normal to us these days - like the potato.
The items that Mathias Haas presents in his speeches are often similarly exotic - at least for those who consider the earth to be
a disc and for decision makers who assume that there is lots of time until the future begins.
HAAS. DER TRENDBEOBACHTER.
Liststr. 28/1. DE-70180 Stuttgart.
Telefon +49 711 23 60 930.