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Published on Feb 27, 2019
Recently, PublishDrive released built in Amazon advertising tool to their platform. In this video, updates to how authors can use this tool to target customers is explained. In addition to automatic keyword targeting, you can now take advantage of the following targeting options and features:
Manual Keyword Targeting: Handpick the keywords you want to target.
Negative Keywords: Exclude keywords to prevent irrelevant traffic from driving up costs.
Product Targeting: Target specific products to refine your campaign.
AI Technology: Savant, our proprietary artificial intelligence program, helps identify the most relevant products to target. This technology is exclusive to our platform - try it out for optimal campaign performance!