 Hi, Charles-Bucks. Let me guess, you miss your homeland. Oh yeah. Welcome to Swiss Pavilion. So now, first of all, I'm Mazen from Communication and PR team, and we will go on a tour and Swiss tour for the Swiss Pavilion. Are you ready? All right. Let's go. So this is a big reflection of the Swiss flag right here. Exactly. So here, it is our first act where we will show the red carpet. We unfold our red carpets to wait for our guests. And as we can see here, we can see a Swiss flag and the reflection of the Swiss flag. And on the architectural facade, and the title of our pavilion is Reflections. So as we can see, it reflects all the people getting inside, and it reflects as well the Swiss flag. And these umbrellas have all kinds of cheese. Exactly. It is cheese. It is Swiss cross. It is like chocolate. Also chocolate and mountains. So we need to showcase, no, not tennis. We need to showcase more Swiss vibes. So we bring the umbrellas all the way from Switzerland to here to Dubai. First, it can be used as umbrellas to protect from the sun. And second of all, it is nice for picture purposes and as we can see it on the reflection. And how do you say Switzerland in Arabic? Switzerland. Hello. Switzerland. Yes. All right. Okay, let's go. Let's go inside. So you have a busy pavilion, right? Exactly. Everyone is willing to see the Swiss pavilion and get to know more about our innovation ingredients and get to know especially about the mountains, cheese and chocolate. Okay, let's go and have a taste. Are you ready to get inside the Crystal Cave? All right. Also, we all know our main partner, Rolex. It's exactly the right time, right? Exactly. Yeah. Okay. Exactly. With Rolex, you are too accurate. So now we are here in the Crystal Cave. Here what's meant to be calm after our red carpet because we will have that choice. We'll have the luxury of choosing between two options either to hike the mountains of Switzerland through the Sea of Fog or use the electric cable car to also reach the peak. But for a premium experience, definitely we'll be hiking. All right. Of course. Of course. Are you ready to hike? Yeah. Let's go. Hiking shoes on. Let's go. All right. So here, as you can see the Swiss fog and as you can see the sound of nature, I want you to feel the humidity. Does it feel like home? Screaming. People are so interested to climb the mountains of Switzerland. Yeah. Exactly. Exactly. We're having a hiking trip all the way to the Swiss mountains. Sometimes in Switzerland there are storms. We're having a storm right now. Is it going to rain now? We're having a storm. Are we going to get wet? All right. We are providing you with the premium Swiss mountains experience. So tell me, you must hike? Oh yeah, that's fantastic. It's good for health to do some hiking and get to the top of the mountains. How do you feel to hike Swiss mountains in Dubai? Yeah. Yesterday I climbed the Burj Khalifa. Oh nice. That was pretty high. That was pretty high. Fair enough. Fair enough. Keeping fit. All right. So now here we have a time lapse of 24 hours and seven minutes where we will show the view from Swiss mountains. It is all the way from sunset to sunrise. We can watch it together. All right. How long is the whole cycle? It is seven minutes. Okay. That's nice. It feels cold at night. Yeah. Oh. All right. Who made all this? What's the design? The designers here. Okay. So the designer is group architecture designer of OSS. Okay. And the designer name is Yvonne. Yvonne. So you guys are trying to continue? Yeah. Let's go. Let's go. So now we're heading to the second to the third exhibition, which is our main partner Shindler. So now we'll get to know more about Shindler, which is known for the innovation and technology of elevators and escalators. Let me ask you a question. Have you been to the escalator of Jungfrau? Oh yeah. It is 103 meters high and it is designed and built by Shindler. And as we can see here, like the movement between the cities and the mountains and here we have QR codes that will show different augmented reality filters for Instagram that will show you different projects of Shindler. Some of the best elevators in the world, right? Exactly. Is it the one used in Borsch-Kalifa? It is. It is, actually. As a fact? The fast one? It is. And as a fact, they elevate 1.5 billion traveler per day. Whoa. Yeah. It is. All right. And here also the elevators here are used for people of determination. Yeah. To provide them with the perfect tour that they deserve. I hope Switzerland takes care of the people with their termination in a nice way, not just at the expo. All right. So should we go with the escalator? Exactly. We go to the escalator and here we'll get to know why Switzerland is the most innovative country in the world. Okay. Let's go down the escalator. So do you do a lot of tours with people every day? Exactly. We are a team of communication and guest relations that will make sure to give you the premium Swiss experience so you will live the Swiss journey in Dubai. Okay. Ladies and gentlemen, it's our time to shine now. My colleague Mazen and I are going to show you Swiss innovation. Follow us. Please introduce yourself. My name is Dan Tiderini. I'm project manager here at the Swiss pavilion and I'm here to showcase that Switzerland is the most innovative nation in the world. So this is the elevator down to the caves? Exactly. So you saw before the nice beautiful land size, the beautiful sites of Switzerland, the mountains, but here we're going to show you what not a lot of people know is that Switzerland is the most innovative countries in the world. Why? This is the question. Well, let us show you this. It all starts here. You see, we have innovation is like a recipe. Innovation is made of different ingredients. It's made of high quality universities, good infrastructure. It's also made of the lifestyle, the life quality, which must be very high. And here within these fountains, you can see these different ingredients. For example, this represents our universities and the drops that you see, it represents that each and every drop counts when it comes to innovation. So this is about our universities. This is about social justice and peace in Switzerland, which is also a very important ingredient. And all of these ingredients mix up for a recipe, which is innovation. So there's much more than chocolate and cheese. Exactly. Exactly. Absolutely. And this is what we're trying to showcase here in this space. And we actually have a temporary exhibit on wastes. And this is also one reason why we want to showcase this because of course Switzerland is good at recycling, but we're also a big polluter in terms of waste generation per capita, one of the highest in the world. And so together we're trying to change this. We're trying to showcase how we can together find some solutions to live in the most sustainable world. Follow me. I'll show this to you. So it all starts here. We're showcasing here wastes. Now look at wastes from the angle of the letters. See, we saw with W, W stands for wealth. So this is what we're showcasing here, that within smartphones here, they all contain one small amount of gold per smartphone. So we're trying to put this forward in terms of wastes, not being just something you just dispose of, but something which has value. Why can't you just take all this gold back and put it in a bank from the disposed smartphones? Well, that's the thing. It's very expensive for us to do so. So this is what we're trying to do. We're trying to raise awareness for us to use technology, to use manpower, to use education for us to manage this waste and convince people it's worth investing into treating this waste. Follow me. I'll also show you something else. Not everything is as gold and shiny in the Swiss pavilion. As you can see, we also use actual waste to showcase that it's okay to have waste in your pavilions. You see, it's okay to showcase this because what we can do is turn this waste into fashion, into cloth, into different elements. So this is what we're trying to showcase here. It's happening. It's happening as we speak. Yes, this is waste that we're trying to reuse. Let me show you something quite cool too. So we went through W for wealth. We went through A for art. And now we're going to S for sustainability. Follow me. This is S for sustainability. This shows a compost system whereby we have actual worms which are then able to process organic waste and they're able to then produce soil to be used as fertilizers. So this is something quite out of the box but we're trying to put this forward by raising awareness about this. So there's actually projects for this in Switzerland? Yes, absolutely. There's projects on compost. I mean, most of us, we have compost at home which smells a little bit but it's worth it. It's worth doing this to manage your waste. Alright. And so now we did letter S. Now let me show you letter T which is technology. Check out this guy. I'll just cross over the line. This is a program which uses old ski boots to be used as raw materials for 3D printed materials. So essentially you take these ski boots. These are processed. And then you can pretty much print whatever you like. For example, this cool line here. But you can also print cables. You can print machine parts. So all of this is a way of using technology to better manage waste. There's a lot of ski boots in Switzerland. There's a lot of ski boots, yes. But they're very difficult to recycle. And so this is what we're trying to showcase. Through technology we're able to recycle the most complex materials. And then we finish by E, education. This is a project we're showcasing which was done by Swiss and Lebanese students to not only develop better ways of managing waste but also doing so by empowering youth. So we had a competition here a few days ago. And so we have now the winning team, Plastic Cycle. They're from Lebanon. They're working with Swiss students. And they're able to put in place their project which is tackling plastic waste. So this is partnership with Lebanon. Exactly. And this is very important to us. It's not just about showcasing what we're good at. But it's also being proactive during the expo. This is something we're able to host here. And so we're quite proud of us making a difference of this being a legacy for our presence here in Dubai. All right. So yeah. So you mentioned students. Do you work with Swissnext? Exactly. Is it a lot to do with startups also and stuff like that? So Swissnext works mainly with Swiss universities but also startups and innovative companies. It's kind of like spin-outs from universities sometimes, right? Yes, exactly. For example, we had a spin-off from the EPFL which is a university in Lausanne. And they were able to showcase their technology in water management. So this is something we also put forward to. So there might be the next Google or Facebook in Switzerland? Well, we hope so. We hope so to have a few unicorns ourselves. So our job here is to connect them with actors from the UAE. I mean, the UAE, Dubai is being a hotspot of innovation thanks to the expo, obviously, but also in general. So our aim is to bring them here at the pavilion to not only showcase their technology, their ideas, their people but also put them in contact with local partners and also other national pavilions. Because the UAE is in a very good partnership with Switzerland, right? Yes, absolutely. It's one of our most important trading partners and now we're exchanging even more in terms of education, research and innovation. And this is our job here is to connect even more with Murati universities and students. And what do you have here? The famous question. Do we have chocolate? Oh, yes. So here we have Sprinkly. It is one of the finest Swiss chocolate. We'll get to know more about it. And ending our Swiss journey on a sweet note. So let's get into Sprinkly. Hi. What have people ordering here? A bunch of chocolate. Actually it is a chocolate shop and a coffee shop. So all Swiss will provide you with the most known Swiss chocolate. All right. Cool. Okay, let's go. Let's go. Okay. This looks too good. This is dangerous to eat too much. And now here we are in Al-Wadi. Do you know what is Al-Wadi? What does Al-Wadi mean? Al-Wadi means valley in Arabic. So here it is to combine both cultures from Swiss mountains all the way to Dubai. As we can see, these are real Bedouin tents to combine both cultures and heritage from a culture of mountains of Switzerland all the way to the desert. Have you checked our Swiss nice car? Is this a new smart car? No, it is a microlino. It is Swiss made. It is an electric car. Nice. For short distance because the research shows that we all use our cars for short distances. So here it is. Microlino. Yep. Swiss made. Exactly. And here? Swiss design. Here also we can see that everything is sustainable. This concrete is recycled and the project of concrete is to reduce the emission of CO2 and recycling the concrete. So we are trying to be sustainable in every single part and every single act we do here in the Swiss pavilion. All right. And people can sit there. Exactly. And there's more benches over there with the famous Swiss people. Exactly. You've asked me about tennis, right? Yeah. So what time can I see further the Expo 2020? Is he coming? You can see him right now. He's there. Look behind you. Let's check. Roger. Great. I think he is hiding. Two more wishes to go. Hiding. This is right here, no? Oh. There. Okay. Hey. Ta-da. Roger. Okay. It'd be nice if he come to the actual pavilion. Of course. Of course. Yeah. He's, yeah. Getting back. So there you're showing some highlights of some of the... Exactly. So it is about Swiss tourism. And we have here different QR codes that shows different pages about Lutheran Swiss tourism and all the beautiful and amazing acts of Switzerland. So now I have to ask you, do you feel you are at home? Yeah. Right here. Perfect. Cool. So it'd be nice to see more and more partnerships happening between Switzerland. Of course. And all the different countries to make the world a better place. Of course. You are here to connect with us and to create the future as an Expo slogan. So we are all combining together, working together for a better future.