 Okay, I'm Li, I'm from BOE, and here are our three products of FlexBall OLED, it's a rollable OLED product, here is our incredible product, it's X-fold product, folded, and it's 12.3 inches, and it's portable for us to go work or something, and also we can turn it like the other side for us to do some photoshop or something, nice, all right, it depends on the UI, what can be done, all right, whoa, and this is how it looks when you have it just on the table like that or as a laptop mode, as you can see it's 10 inches original, and as we roll it, the out screen is 70 inches, whoa, that's too cool, it's awesome, and here is our dual slide ball product, as you can see the original white is the same with the keyboard, and the wider one is we can have a bigger screen, nice, also goes to the 16 inch, yes from from 12 inches to 16 inches, hi I'm Shof, this is our first 16k resolution display with a picture full of details, there are more than 130 million pixels, and the pictures can get to just stand in the real world, oh my god that's a huge huge quality, is this the best the best display in the world, the resolution is one of the best, and brightness 400 nits, 400 nits, yes, you need to get a lot of backlight power through 16k right, all the way down here, let me check the specs again, and you have 99% DCI P3 60 Hertz, all right, cool, how soon is this gonna come to the market, I hope it they will be sooner, just finished developed, 16k, there we have it 110 inch, is it possible to make it bigger, or is that the biggest 110 inch, yes, the fab cannot make bigger than 110 yet, in a future bus can be, yeah, hi welcome everyone I'm Will Carrera from BOE America, and we have here VR products that just released from our factory a 1.3 inch 4k by 4k display, so this is 1.3 inch 4k by 4k, micro OLED, that's the highest pixel density, that's correct is the largest available for micro OLED made on an FPC, and it has potential of 5,000 litre brightness maximum, and the users can drive different brightness, IQ for this year should be in mass production, what is the challenge to bring it from there to mass production, what you need to, the efficiency of the glass and also the yield, the yield of the glass it will take initially very low and as we build it more and more, it's going to become more easy to build, because all the 4k by 4k, is that 16 million pixels, it's 3840 by 3840, 3800 by 3850, a lot of millions of pixels correct, do you need every single one to be perfect, or that's correct, a few bad ones, you could have a few black ones as long as they turn on some way, but if the customer allows three or four black ones it's okay, because they're so small pixels, and here we have a VR system using the same display, 1.3 inch micro OLED, and this one shows how thin it can be and it's a full system, it's happening in there, so we're using two of the 1.3 inch micro OLED, and we placed individually here with optical glasses, and it goes like this, and then you can see like a metaverse experience, so this right here, what you just experienced, is the best meta experience in the whole world, nobody has as high fidelity, correct, on as far as resolution, most of these systems right now are 2k, this is a 4k resolution, which is four times better, four times better, correct, and then here we're showing the optical system, so it's similar to this, this has the system built in, this one is just the optical system, and the system is underneath, but it's using the same 1.3 inch micro OLED display, okay, you're so much closer, I invite everybody to just come to the display week, have a look how it is, I'm gonna have a look, I'm gonna enjoy this hmm that was a peek into the future, yes, in a few years everybody can have that, definitely, and it's going to be light on your head, not so heavy, and less heat for you, yeah, nice, is this a field sequential, does that mean light field? Light field, but what it means is we're not using any color filters on the glass, it's just, and we're not using sub pixels either, it's just one big pixel, so red, green, blue doesn't exist anymore, it's just one big pixel, and allows more brightness to come through, so we're able to double the brightness on this display, double the brightness, double the brightness, but still full color, it's still full color because the color comes from a mini RGB LED backlight, is there any quantum dots in there, no, how do you make it work, no quantum dots, just mini RGB LED, all right, let me go in there, let me try, oh there's something, okay I see something, yeah, and then I need to change my, this demo, it cannot take picture because you cannot focus on the screen, it's very hard, yeah, a lot of people, other people want to take a camera, I got it, I got it, I got something, your devices, maybe, I see the eye, all right, but again, I'm gonna go back to checking it out, okay, let me have a look, oh, field sequential, VR display, whoa, so I'm getting the brightest, highest resolution on an LCD, correct, 4k, okay, that's so much fun, yes, thank you very much for coming, so what is your job, field applications engineer, engineering with BOE America, do you help to make this real out in the field, that's correct, yeah, we visit customers and we explain the features of the displays and we help them design it into their product with the rest of our engineering team out of the factory, and there's some very cool companies around the world, a lot of people talking about trying to do meta and everybody wants to go there, yes, and so must be very exciting, it is, yeah, every day at the office, yes, yeah, we have several customers very interested on the meta and so that will bring a lot of products to the market, not just from one vendor, one manufacturer, but many others, and where are you based? I'm based here in California, but the factories, we have 17 factories in China, but these displays are made out of Chengdu OLED factories, do you have a big team here in California, are you hiring or if people are excited to work with the best displays in the world, who do you need? We're always looking for design engineers, we're always looking for applications engineers like me, and we're also looking for sales people as well, so BOE is a growing company, and we're definitely always looking for the right candidates. What is your feeling for the AR future, do you think it's going to be? Oh yeah, everybody is going to be having it? I think everyone will have like a phone, like everyone has a phone, everyone will have a VR product, definitely. And the augmented reality, this is compatible for that? Because you need transparency? Yeah, augmented is a different field, it's a different application, it needs the transparency, this will not be transparency, maybe this one could be, depend on the, if you want monochrome, for example, because the color comes from the mini LED backlight, and so the backlights cannot be so transparent, the LCD glass can be transparent, but on the OLED it cannot be transparent, so it'll be a different display altogether. Okay, this is a large field display with the highest information density, the information density of this display is about 130mm, for normal 4K display, the information density is about 8mm, but for this product, the information density is as high as 130mm, which is the highest in the display area. Is it 16K? It's not 8K, it's more than 8K. More than 8K, that's maybe 16 or something. Even mission density, okay, the pixel number is 130mm. And this is a light field display? Yeah, this is a light field display. And so you're showing here that it has 130 million pixels? Yes. And the resolution for single eye? Each angle is 4K, each view is 4K. For single eye, it's 4K, yeah. For each eye, it's a 4K resolution, so this is a single eye level, there's no any sense of granularity, even 3D mode. The depth of this view, the depth of this display is very large. From 30 centimeters out of the screen to 1.3 meters into the screen, I can show you it's one. All right, so let me have a, I'm seeing the, oh, it's coming, oh no. Here's a T-Rex, oh, okay, this feeling is, oh, I'm getting scared, it's coming, it's coming, you can feel it. One important factor for 3D display is the viewpoint density. For this one, the viewpoint density is a pupil level. The interval of two viewpoints is as small as the size of your pupil. Is there a specific place that best to stand or any place? The best person is 70 centimeters. So how you will stand to be the best position, can you show? Okay. So right there? Yes, this is the best person. The distance between the screen and my eyes is 70 centimeters. It's not following you, right? It's following me. It's following you? Yes. Where's the camera? The two cameras here. Oh, the two cameras? Yes, we have two cameras to get your place on my eyes and the distance between my eyes and the screen. Can you move a little bit? Yeah. So the camera gets my eyes. So it's follow and it's focus. Sorry. My camera is blocking? Yes. Let me try another demo, can I? Okay. This one. Okay. This is the best screen in the world, is it? Yes, of course. It's the best one in the world. What is your job with this? Sorry, I'm in charge of marketing. Marketing? Yes, I'm a senior marketing manager of this company. So, I understand. This is a totally fresh product. It's just come out one month ago. Is it the first time you show it in the US? Is it the first time? Yes, this is the first time. First time. First time ever you show it outside the company? Yes. So, it's following me but there's the light field also. So, what is it trying to do? It's just switching the UI based on how it moves. So, it's moving on the 3D object but it's not moving the light fields. The light fields are everywhere. Yes, they are everywhere. How many fields do you have? Secret? Maybe 60, maybe 32, maybe some other number. Sorry, I can't tell you the number. People can count. Okay, they can walk like this. I can tell you the information density and the view point density. The view point density is the pupil level. The interval of the view point is as small as the size of your pupil. Okay. All right. All right. Oh, there's a bunch. Oh, this one. All right, try this one. Yeah, try this one. There we have it. Yeah. All right. What's the medium? Ah, this demo. Sorry? You guys use Okay, this is, this is, I can poke in the T-Rex. Sorry. The dinosaur is just in front of me. What's the medium? LCD? Or is it? It's LCD. That's so cool. LCD. Yes, it's based on LCD technology. All right. Hi, hello there. My name is Alfred Ma and this is our company's Next Eye 3D monitor. You can see here is a camera and he is tracking your eye. Yeah. And when your position moved, he can still track your eye position and rendering the image in real time based on your eye location. Yeah. Is there, how does the 3D work? Yeah. We have lens on the 2D panel and it can reflect different image into our left eye and the right eye. So you can see the depth of the scene and you can see the road is in this gray and you just like see the park through a real window. Yeah. It's extremely clear when I look at it. It looks very clear. And when I move around, it's just changing the perspective like I'm looking through a window or... Yeah. And it takes like, if I just walk in, it takes just like half of a second and then it finds where my eye is and it optimizes the angle for me, right? If I hide my eye, yeah. It's doing. Yeah. And there is a handle here. And we can use this stick when they're in the park. Just like other popular games. Nice. Yeah. And not just this demo. The monitor supports other popular games. Every game. Yeah. Just like every 3D game. Yeah. You don't need the game to output side-by-side message. And then you can deal with it. And this monitor will deal with the 3D effect. And you can get the 3D effect in your home with your player. It doesn't matter how big people's head is, how small the eyes are, or how wearing glasses, everything is working. Yeah. And the eye track even can track your eyes when you wear your mask. Yeah. It's a very awesome technology. As long as you don't wear the mask on your eyes. Yeah. Yeah. All right. Cool. That's awesome. So how is it different or similar to that demo? Is it using some of the same technology or it's not the same at all? It's not light field. Okay. This one is based on the binocular parallax. And that monitor is based on light field reconstruction. And besides the principle, we have some technology details are different. Just as you see, there is one camera to track your eyes. And that monitor has two cameras. And this monitor focused on the algorithm improved. And the press of this monitor is lower because the target user of this monitor is individual consumers. Do you also get 4K in each eye? Yeah. You still get 4K for each eye. Yeah. Right. And we focused on the algorithm improved. So even though the press is lower, but we can still create excellent 3D effects to every individual consumers for you to get a real 3D games experience. What is the main purpose of having the two cameras over there? Oh, that two cameras can catch your eyes' distance quickly. But this one also calculates the distance, no? Yeah. This is also can get the distance for your eye. But we need a more movement. You need to move a little bit? Yeah. Then it calculates it or no? You can calculate the movement also. This algorithm of attacking needs more movement. It's more complex than that one. All right. Cool. All right. That's awesome. How soon is the mass production? In the end of the year. Everything is ready. You just need to push a button and the factory will make it, right? Yeah. Something like that. I'm very looking forward to the end of the year. Is it possible with this display to turn off the 3D effect and just have a normal display at the same time? Yeah. How to switch it off? In this developed simple, we have a button. And this image is 8K image. You can get a very smooth 8K resolution. Yeah. It's 8K resolution. And you can get no grannies in the monitor. No grannies. Yeah. And then you switch just back to that one. Yeah. It's such a cool, such an awesome experience. It's dizzy because I feel like I'm there. I want to just jump in the street there and walk. But that's the next version. Yeah. All right. Cool. Thanks a lot. Hi. Hi. Nice to meet you. This is Joy from BOE. So what do we see here behind you? Wow. You see a very, very amazing display in the world. This is a 4K micro LED. It's beautiful and it's huge. So we have 163 inch. Yes. 0.09 millimeter, right? Yes, 0.09 pitch. And this is the LTPS. What is the COG? COG is the length technology is cheap on glass. So we're using the glass as a base and cheap on the glass. And is it possible to see boxes or is invisible? It's possible to see the box in the back side. But in the front, you can notice the only limitation on any line. All right. Is, are you also working on smaller dot pitch? Yes, of course. How small do you can go? All the way to the micro display we were seeing, right? Yes. Yes. Actually, this is 0.9. We've already go to the mass production. And we have more and more mini and micro part point right now. We can come to 0.5. Is the market like commercial? Oh. Can I buy this and have it at home? I think after two or three years for your home threader, it's a good idea that you can enjoy a big TV in your home. Maybe you can make it 8K. Of course, right now we can make it 8K. You can also? Yes, right now due to the size limitation. So we make a 4K here. But if you give me enough space and a bigger screen, I can give you 8K. All right. So that's just four of them? Yes. Then you have an 8K, you have cinema? Yes. You can make a cinema at home. But right now it's priced a little high for home usage. You also need the expensive home with the big walls. But for some control room and some meeting room, it's okay. If you want to see details in the image and the data, it's a good choice. And you call it Alpha AMOLED? Yes. Alpha and it's like micro LED? It's like a Uniquent Technology from BLE. We have made some Uniquent Technology make the image looks more beautiful. And the screen is more stability for you. RPTS is no-temperature polycylinder. All right. Yes. It's also a technology's name. All right. Yes. You know, BLE is strong in the technology revolution. So this is Uniquent Technology in BLE. And you're already shipping? Shipping. People can buy it now? Yeah, of course. It's mass production right now. Is it mostly sold in China or everywhere? Due to a factory study in China. So China is the biggest market right now. But I think USA will become very, very popular quickly. And for example, if you have a store and you're selling smartphones, you should have a huge display in the back? Yes, you're correct. Or out on the street? Yes, you're correct. You have seen some big screen in the Apple shop, right? iPhone shop and some like a car. If you want to see more details for the product and imagine, you need a big screen like us. Is the price more than the car? Or you cannot say? Can you say the price? Right now, this price, I cannot give you an idea. But sometimes, according to your usage, like sometimes you don't need 4K, you may be 2K is okay. But the price is very different. And according to your usage and according to your size you want. And the power consumption is not too hot? Power consumption is not too hot. You can make a touch. Touch? Yes. No problem. So you can call fair. It's not hot. It's cool. And the power consumption is like a home usage machine. So welcome to our exhibition booth. And here I wanted to recommend you our latest achievement, UB cell. So UB cell means ultra black, ultra bright and ultra brilliant. So for this product, we have 110 inch 4K resolution with higher brightness up to over 2000 needs. And also the wide view angle up to 107 degrees and without color shift in 100 degrees. So it has the LCD and also the miniality backlight, right? And we have some upgrade in the cell, like the specific materials and structures. All right. So it's got many zones on the mini. Yes, over 2K zones. All right. And 2000 needs. Yeah. And this can be all the way down to every size, 65 inch. Yeah, absolutely. Including monitor, auto, mobile industry, something like that. And also it has an ambient, high ambient contrast ratio up to 500 to 1. And how's the quality compared to an OLED? Yeah, we actually have a comparison in the backside. You can just see that. All right, let's go have a look. Let's see if you can, uh, if you can notice the difference. Let me try to guess which one is which. Yeah, just guess which one is OLED and which one is the UB cell. I think this is UB cell. But I'm just guessing because I cannot see the difference. So why do you think this is UB cell? It's more, it's more clear. It's more clear. Yeah, you're right. It's not the blue blue, blue and stuff. I don't know. I'm just talking about it. The left one is the UB cell. And the right one is OLED. Therefore, UB cell is much brighter. And also you can just get the immersive experience for our product. Because people don't live in darkness. They have a bright living rooms with windows. Yeah, that's right. And you need to to have a bright TV. Yeah, that's right. For the high ambient contrast ratio. Yeah. Alright, and here's some information about the UV cell. Can you explain? So this one is for low reflection. It's also for the room that with light, right? So for like low, lower reflection we can get better on visual effect and also it has a high contrast ratio. Ambient contrast ratio. So this is how you compete with different levels of ambient light. Yeah, absolutely. Okay, color view angle is the best. Yeah. So you see the better colors all throughout? Yeah. And it also has a wide color range. People are asking how could the black be more black. So and we're telling that it's we're using mini LED back lights and it supports 2K zones of local dimming. And it's one of factors that help our black more black. And so our story telling is like we even have a better performance that OLED TV. But to price our UV cell costs around like $2,000. But the other hand on the other hand like OLED TV costs around like $3,000 in the market. For that size and that performance or? Yes, like similar performance, similar inch, similar spec relation. Our UV cell is already on the market and in like 55 inch, 65 inch, 75 inch and 85 inch TVs are already on the mass production. And then 98 and 110 inch are under development. Sometimes one of the OLED features people talk about they really like the colors that it can do. Oh, yeah. But you definitely claim to have more colors. Yeah, like one of our highlights is about color gamut here. So this is, it seems like we can reach to BT 2020 90% but actually it's 410 inch and for this 65 inch TV we can reach to DCI P3 99.5%. Here it is. All right. Typical and peak 2000. Yeah, like the peak would be like 2000 nits for the TV. What is the maximum nits for people to be comfortable? Because sometimes too many nits is too bright. As far as I know like 2000 would be like reasonable like brightness for the TV. Cool. Yeah. My name is Jochen. Yeah. So what do we see here? What is I am QLED? Oh, so it's one kind of a quantum dot display. It is a quantum dot electric luminescence display in which we apply the voltage to quantum dots. And then this tiny nanocrystals emit RGB light by by themselves. Okay. And so this is like ultimate quantum dot. Yes. It's like self illuminating quantum dots. Yes, you are right. Self emitting quantum dots. Is it with a micro LED? How does it work? It works very similar to OLED. Okay. And the emission materials was quantum dots. It's a very tiny inorganic nanocrystals. We apply current or voltage to these quantum dots and it emits light. And the quantum dots can have very, very high color gamut. And in this demo, we patent the quantum dots by photolithography. So we can reach a very high pixel density, which is about 600. 600? Yes. It's, I believe now is the highest pixel density for QDEL display by far. So no more masking or what is it called people were doing before? People normally using inkjet printing to make this QDEL display. But that one, the pixel density or resolution is limited to normally lower than 300 ppi. By photolithography, we can, in principle, we can get to the 902 sub microns, which in principle we can get even higher than 10,000 ppi. And when you do with the photolithography, is this something that's far in the future or it's close to the present? How far are we in the future for this mass production? Yeah, it's close. And we are planning to put it to a larger scale. Right. So there it is. Is it the first time you show it? Yes. And can you make bigger ones? Sure. No limit? No limit. No size limit. No resolution limit. And with this you can do more brightness? Yes. You can do more resolution? Yes. You can do less power consumption? Yes. Lower price? Yes. Lower price. So any combination you want. All right. Like larger size, higher resolution, even middle resolution, like TV, notebook, monitor, cell phone, even micro-displays. Smartwatch? Yes. Many people come here and say they want this at the show? I believe so. All right. Okay. Take sides. Hi, I'm Pei Yu. So this is our ultrasonic fingerprint sensor and this is the ultrasonic fingerprint sensor module. Yes. You can take a look. So it's quite big? Yes. Quite big than the original optical sensor. So basically this is what it looks like on the screen. So just this kind of large 20 by 30 millimeters square. How does it compare with this technology? Yes. So first it is much faster to unlock the phone. For example, if I just give a little tap here, it will unlock the phone. However, the traditional optical sensor, if I just give a little tap here, nothing happens and it says you need to keep your finger stay on the phone. So you need to stay longer to unlock the phone. Yes. And secondly, since the area is larger, so we can set up some important application here. So when you unlock the phone, it can also open the application simultaneously, which is really better than the traditional optical sensor. And third, we can use wet hands or under strong lights. So let me show you. This is the traditional sensor. Yes. So we can use wet hands to open it up. But the ultrasonic fingerprint sensor, we can use wet hands to unlock it. So it's really faster and more convenient. Nice. Even directly after coming from the water, don't you wait two minutes to dry? Yes. All right. But it's already shipping? Almost mass produced. Almost mass production. Yes. All right. And the cost is good. Every smartphone will have it. So I have to mention that our ultrasonic fingerprint sensor is used in AMOLED and it was soon the mass production. All right. Hi, I'm Sandy from BOE. Welcome to BOE's booth. And I want to show you the low power consumption solution. There's two technologies we bring. The first one is is Tendon. Tendon means the double layers. The traditional one is only single layer. So we get a higher brightness up to 2,000 nits and a longer lifetime low power consumption reduced by 20%. So this one has two layers? Two layers. Yes. Two RGB layers. There's our dialogue. The traditional one only single and Tendon how double. All it's OLED. OLED. OLED phones. All right. And what do we see here? And number two is LET, light enhancement technology. It integrates no power liza and micro lens structure. So we can achieve the low power consumption. It's reduced by 35%. All right. Cool. And this is our full display solution. This one is full display camera. The camera is under the display. You can, this is generation one and generation two. Generation one we can also see the camera's location. There is location. But generation two you can't see. Nice. It disappears. Yes. So we achieve the full display. Meanwhile we can take photos. And the quality is good? Quality. Yes. And this is generation one, generation two. It will improve the camera quality. More capture. Yeah. Okay. Four side narrow. Yes. This is also the full display solution. The down narrow border is only 0.8 millimeters. We use FIP to find out in panel the technology. All right. So normal bezels. No more metal. Yeah. It achieves the body ratio 95%, 95%. Hi. Hello. I'm Tie Li Chen. Today I will introduce BOE latest automotive intelligent cockpit. In this product that's all designed by BOE. We designed the ID design and the software and hardware. Also the display part. And you will see we use 10K panel. That is one whole panel to show the driver area, central control area and the passenger area. You say one display? Yes. One display. And we also have very excellent functions. For example, in this part we have the haptic feedback. You can try to control this and you will feel the vibration. All right. Oh wow. I can feel vibration here behind. Nice. And in this area we have the privacy function. I will show you the difference. You can, in the driver position you cannot see the content in this area. That is for the safety driving. I will show you. In this part you can see from this position you cannot see the privacy. Yeah. So what's the idea of the privacy? Privacy is for the safety driving because then there are some laws in different countries. In this area if the passenger watching video and in this situation the driver will be distracted. So in this situation they have this function. So this is for the UK drivers here? Yes. European drivers on this side? We can switch it. If in UK we can switch this position to here and this position to another side. Okay. So this is like, this is a slice of a 10K display. So how do you say it's 10K? How to say 10K? 10K resolution, right? Yeah, 10K resolution. Yeah. All right. Cool. And that is two extra little pillar. Yeah. The space on the side. A real window. Yeah. And to inside the ears of the car. Are there any cars already shipping with this? Maybe in China? How soon is it coming? It's coming. It's coming. The most excellent electric cars in the world are going to have this. Yes. All right. Here we have the camera on the screen. It's going to monitor the driver's status and give some reminders. For example, the tired driving. Nice. So don't turn your head. Yeah. Check where you're going. Yeah. Be mindful and careful. It's checking. All right. Check out the Wyze. Wyze is such a smart system. I think I'm saving over a thousand euros every year because I use it everywhere when I pay for stuff. You know, you want to pay for stuff in the world. So you can check out my longer video for where I explain some more. Why I think this is amazing. And it's free. You can just sign up with my link down here and you can use it on your Android pay, your Apple pay. It's like a prepaid Visa debit card, right? 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