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Published on Nov 16, 2017
Advertising beautifully alerts us to the desirability lots of things we probably don't need that much of in our lives. For its part, art also alerts us to the beauty and charm of bits of the world: but it tends to be the bits that we really do need for a fulfilled life. For gifts and more from The School of Life, visit our online shop: https://goo.gl/Vs3U9f Join our mailing list: http://bit.ly/2e0TQNJ Or visit us in person at our London HQ: https://goo.gl/AAP4iB Download our App: https://goo.gl/8HXN3b
“At the centre of our societies is a hugely inventive force dedicated to nudging us towards a heightened appreciation of certain aspects of the world. With enormous skill, it throws into relief the very best sides of particular places and objects. It uses wordsmiths and image makers of near genius, who can create deeply inspiring and beguiling associations and position works close to our eyelines at most moments of the day. Advertising is the most compelling agent of mass appreciation we have ever known…”