 All those watching our videos and exchange for media, I am Apeksha Mishra and I am here to interview Sunita Rajan, Senior Vice President, Advertising Sales, CNN. So ma'am if you can tell us and our team and the rest of the audience what role CNN plays in going digital and to be specific can you please elaborate a little on data if I may say. Sure, thanks Apeksha and thank you for having me here. We live in a fascinating world at the moment which is dynamic, which is evolving, which is disrupting and what we are seeing very much is that everything's converging whether it's creativity, whether it's data, platforms, audiences and more importantly it is an extremely confusing world for brand marketeers. At CNN we very much look to be able to help our partners demystify a lot of the jargon and a lot of the myths but more importantly to be able to help them find solutions in this plethora of options but in a very cluttered world that we live in. I think what makes it very interesting for us and what is very exciting as well for clients and for brands is to be able to seek out trusted brands, authentic environments, very premium quality storytelling and video because in the market in India video consumption given both the demograph of the audiences as well as the opportunity that now lies in the hands of the consumer that's what makes it very interesting.