 Are you being crushed by this whole COVID-19 because it has crushed your dreams in building that dream restaurant of yours? You've been doing months of research and it's just unfortunate timing that really just turned everything that you've done into ashes. If you're struggling with this question, make sure you guys keep watching because today I wanna be telling you why now is the time that you should be building that dream business of yours. My name is Wilson and I've been bombarded with people asking us about is now the time to build that restaurant? I'm super scared because with news media and outlets all brainwashing us with all these negative reviews, negative news about restaurants dying, people suffering, people living on the streets and people going bankrupt. Yes, this is the truth but on the other hand, I also have a ton of friends who are thriving in this market in the restaurant business. What's the differentiating factor? It is because they understand people, they understand business and that's the reason why today I'm gonna be sharing with you the four reasons of why now is the time to build that dream business of yours. So make sure you guys keep watching. The number one reason why now is the time to build that dream business of yours is because you have leverage, guys. You're the one that is standing on this box contrary to what you believe in. A lot of times we're so sucked up into the mindset of that we are suffering, we're dying, we're not doing well. But on the contrary, this is where you are because we now have leverage. Now let me explain why we now have leverage. It is because when you're going out there trying to negotiate leases, your landlords are actually standing right here. They're scared and I'm telling you from experience of both being in a landlord position and being as a tenant in a situation. For me, as a landlord, my biggest fear is that my units are not being rented. I still have to pay thousands of dollars on mortgages whether I have a tenant or not. And usually with businesses it is a lot more difficult to find tenants to fill the spaces. And in turn, my space can easily go empty for months on without any tenant because of this environment, because of this whole COVID-19 which is the reason why I am super scared that I will have to be paying out of my own pocket to mortgage this unit. On the other hand, you as the tenant, you as a potential tenant looking for spaces to lease have much more leverage and much more power to negotiate with your landlord for subsidies and also free rents. As an example, one of my clients was able to negotiate one year of free rent because we are able to help him negotiate with the landlord. Landlord's perspective, he is gonna be able to have a tenant who's gonna be paying him rent for 10 years straight and he doesn't have to worry about anything and which is the reason why he was agreeing on one month free rent. So then that way it becomes a win-win situation. Something that is good for you to understand is that you are the one standing on the box, not your landlord and you're gonna have much more leverage to negotiate in this period. The second reason why now is the time to start your dream business is because you have the winning edge. During this whole COVID-19 thing, we have two types of people. The first type that is dreading this whole situation, they feel like that the world is crumbling down on them, they're not doing anything productive, they're living under a rock, they're being bombarded of all these negative news about the whole COVID-19 and they're at home binge watching Netflix and playing Animal Crossing. And that's the first type of people. The second type of people are like you and I, the ones that take control into our own hands. We understand that the rules of the game have changed and we just have to play along with it. We need to tweak what we have to do in order to survive. And these are like my friends who are thriving in this environment whether they're in e-commerce or they're in food and beverage, they're doing equally as well. For example, my friend Mark Kanlis, as you can see from this interview, is doing exceptionally well. He's selling out weeks in advance for his offering. And at the end of the day, it was not easy for him. He is one of the person top restaurants in US doing fine dining and having more than 100 people on payroll. And because of this whole COVID thing, he tweaked his offering and is offering $14 burgers and now have lineups out the door. At the end of the day, as long as you have this winning mindset and this winning edge, you're gonna be a lot better in a lot better shape than the 90% of the people out there sitting on their couch drinking soda, watching Netflix. You have the pocket aces. It's how you play your hand. If you guys find any value from this video, make sure you smash the like button. That means that this is the type of content that you like. Now let's dive right back in. The third reason why now is the time is the reset. The big old reset button has been pressed and now everyone is on the same playing field. A lot of times it becomes very, very difficult for us and we become demotivated because our competitors are capturing so much market share and it just becomes so difficult to penetrate the market because they always have lined up out the doors and you just feel defeated because it's just like you don't have enough funding, you don't have enough resources, you don't have enough connections to make your business work. Now that there's a huge reset button that has been pressed, everyone is on the same playing field. The rules have changed, the world has changed and now it comes back to the people who's willing to understand the rules, understand what gameplay they should employ in order to beat the world and beat the game. Now's the time because the reset button has been pressed. It's up to you to take advantage of this reset button. It is up to you to go out there and make and capture that market share you're looking for. As an example, my good friend Max here operates in the coffee shop and he was doing exceptionally well prior to this whole COVID thing but because he understands that the market is shifting, the COVID is hitting, he was able to pivot and now he sells gallons of latte and makes even more revenue from pre-COVID times which is more the reason why you still have the competitive edge to win and now this reset is playing in your favor. The fourth and final reason is behavioral changes. Behavioral change and this whole shift in how people are consuming allows you to be in the forefront because you're building your business from scratch. You don't have a big cruise ship that you're trying to turn and pivot because you're building it from scratch. Now you can actually pre-pivot and set on the right course right from the get go and actually take into account of how people spend. As an example, a lot more people are used to having delivery as an option. They're used to curbside pickup. They're used to having better high genes and if you can implement all these things right from the get go into your business model that allows you to build something, setting your business in the right direction while everyone else is trying to pivot, you already have a business that is going towards the direction of winning and that's the reason why now is the perfect time for you to start that dream business. So there you have it. The four reasons why now is the time for you to take action. Now is the time for you to build that dream business of yours because this is gonna become the new normal and you are in the forefront of that and you can take tremendous action and advantage over a lot of other people as I was saying in these four different reasons. If you guys want more information on how do you get actually started and to know about these strategies, make sure you subscribe along the journey and if you want more templates or even more step-by-step process of knowing how we're able to negotiate though years of free rent, having the template to build that high margins of menu, make sure you subscribe along our course that we show you the ins and outs of how do you build a proper food and beverage business. Otherwise, make sure you guys subscribe along the journey as I'll be sharing a lot more strategies with you guys, tricks, tips, hacks on small businesses and building a quick service restaurant. I will see you guys in the next video.