 Principle 9. Develop robust plans but allow for missteps. They are fast to learn fast. Practice may make perfect, but even the best teams can have an off game. That's no reason to envision anything other than success when you design your strategy. Preparation, research and planning are essential in ensuring successful delivery. But no matter how much you prepare, there will always be unknowns. In the process of delivery, a strategy will certainly encounter unexpected challenges and discoveries that require a changing approach. But in today's complex business environment, strategic planning cycles must be more rapid, dynamic and agile than ever. Consider every project as a training and teaming exercise. Failure is part of the process and can be valued as a learning experience. Empower your team to take risks and learn from failures. Discuss challenges openly and make changes quickly. Don't be afraid to adjust your playbook mid game. Even failure can be a tool if it teaches your team how to turn a losing game into a big win.