 Look at this slide. You'll have to have special locking because we found out in our user study that the postman has to really Hit the lock with a rock when it is rusted so that he can put the key and open and Study the user context in the toughest situations There's a very very important slide where we say that you have to study the user Who is my primary user now? The primary user is the man collecting the letters not the person who's posting because he's like you know has to Convenient to him and the primary user serious problem is during rain How will you collect letters and he has a very tough time balancing his umbrella? Why is it difficult to balance the umbrella because the postbox is tall if the postbox is short you'd have gone in and you could have taken Okay, and then look at the keys got ten keys and he's fiddling with the keys to open So we need to reduce the number of keys if possible You can have a common key so most of the check is coming from your study And yet then he has to place the timeline where at what time he's clearing the letters and what is the next clearance tag If he's clear the letter at three o'clock and he would again come at three next day He has to say three next day or he has to say six o'clock in the evening So those clearance tags go into the postbox. So we study those tags, too A number of times you can't even reach the postbox. There's so many motorcycles parked around it How do you solve this problem? Is it the problem of the postbox? There's a problem of the people It's both actually How should your postbacks react so that this person will not park his motorcycle next to the postbox? That is our concern. So I have to design my postbox in such a way The person, you know has to think twice before he parks his motorcycle and then the issues of problems See how they put a cement concrete base around it so that you know, you know The rusting is hidden and then for the rust inside. So there's very humid inside the box It difficult to paint. So here we come with a check What is the check doing? It is giving us a clear direction Basically, it's also telling us what the product brief should be what you should do with the product and it also tells us You know the design directions. Now, let us see what the check says So again to the everlasting credit of mr. Steve Aster who was the postmaster general in GPO He gave us this one line brief saying that if you can make it maintenance-free, it'll be great So what will be our first strong concern make it maintenance-free? everything else is secondary Then comes the long life and durability because it's a public product It has to have long life and then robust manufacturing. We solve these problems Your manufacturing should be so good your material have to be excellent So robust manufacturing comes as a important concern then you look at user convenience the postman for example should be able to You know put it in his bag very easily the interaction with the box in range should be simple and Also children should be able to post letters. You know, it's so tall The children cast post letters. I'm very happy to tell you that as soon as the installed new post box on the campus The parents actually gave letters to kids and said why don't you pose? We've got new post box on the campus So you can actually encourage user post box or make it more convenient for kids to post Then there should be a modular design because we found out that in festivals a huge number of letters come So doing festivals you can add an add-on box So we say you should have a modular design a small one and a large one and then you should have a unique identity for India Post leased them, you know, but not the last that you have to create a new strong identity For India post and you know and you should reflect a modern new image for the postal department So the check on the product will be very critical when you make this list It's very easy for you to work because you have a hierarchy of needs So the first need is paramount and I will not compromise the need for any of the other aspects The durability is very important. I won't compromise the durability from point of your robust manufacturing But robust manufacturing is important. I use the right material so that my durability also is there and my manufacturing also is robust So similarly the you know design and the identity So let us now go to the most important aspect of a lecture, which is the creation the conception Where we're trying to conceive multiple ideas We group them into a 3d clusters we'll explain each of this term to you one by one We create at least three concepts for every probe every sort of project We have three concepts are must and then we select the final design So this sequence for example when you have multiple ideas when you make affinity clusters You have you know around 30 30 ideas in each cluster. Then when you make concepts, you have one Assimilated concept and then you design. So this is a very interesting journey. This needs specialized training So now I've put up this slide specifically for you and you can see that there are multiple ideas for each problem I'm only showing you one or two ideas for each problem You can actually have 10 ideas for each problem and that's what we encourage generally but here for positive of time and slides I'm showing you one idea for one problem. Now, for example, you have this rusty and damaged boxes in this slide So what's happening over here? Because of my steel is rusting so the best option is to use plastics Which you don't trust and plastics have round shapes. So that's idea number one rounded shapes. No watering grays So number two is you stainless steel? You know stainless steel doesn't rust and then you have flat boxes for stainless steel very simple straightforward ideas But they only solving one issue about rusting of damaged boxes. Okay. Now go to the next one Rusty and non-functional locks. How do you look at rusty and non-functional locks? So here you're looking at in this slide. You're seeing how you can think of interesting ways of locking by using special lock So that one single key the postman can carry and he can sort of Go everywhere and use the same key rather than using a padlock or a lock in this We have the seepage of water is a serious problem and the seepage of water happens because of stagnation of water on the tops edges, which are not closed. So you're coming up with You know designs, which are rounded tops, which are like in tapering houses So you don't have any water see a seepage inside then your seepage of water again another idea where you you know make up for the Dust in the box. So this is this is this idea is for the dust Look at that post box, which is fully, you know muddy and no water is going in So you need to put up in a pedestal pedestal You're not serving something new your ideas are not your original, but you're imbibing some of the learnings from other places So I know that if there's lot of dust and mark I need to have a pedestal for storing the difficulty in gathering letters What are you doing? You can have a train site put in your bag or you can have you know, let us tacked inside This idea is coming from the check collection boxes in the check collection boxes have very narrow box So when you put the check envelope inside just sits Already stacked. It's not possible in our case But all ideas are welcome when you're doing ideas. So this is inspired from check collection boxes Well, they look at this wonderful idea for difficulty of collecting letters This is make your door big because current letter boxes are very small doors So it's very difficult to take out the letters if the door itself opens like big then your collection is very very easy And then for the multiple keys, there was an idea that you can have a common key For a region with the same, you know number and same lock So one pin number one key will open everywhere or you can have a specialized lock which you already discussed cumbersome and time-consuming installation You look at those earlier boxes, which had this large cages which went into the soil So you have to dig the soil you have to put concrete inside and you have to you know assemble them It was bad for rusting. So here you come up with, you know better ideas or you mount them on walls or you put them on You know concrete platforms where you just bolt them to the platform. These are not new. These are all coming from lamp posts and the street lights you see all of them are bolted So you can use concrete structure and bolt your post box so that in case there's a problem You can open it up and bolt it elsewhere. So there's a ease of moving the box And then if there is a the large volume post boxes during festivals So there are two options here You have an add-on box or you make the box itself large Look at the large box square box. So you can have different, you know ideas for different Requirements. Again, you're looking at modular design. You can have a small box and a big box You know as shown in this slide where you have two designs And today also we have two designs in our country We have those small boxes which are in all the district headquarters and most of the villages The importance of the box not being recognized. So what can you do for the motorcycle parking? You make your letter box very Prominent. So can you make your product look important? So you should have a presence. It should make it look important So we have you know a lot of ideas for this very interesting shape Remember the Nepal idea where they made it in concrete and large with a table good idea So you can have different different ways of making your box very important And then difficulty in bending and collecting letters. This is my favorite in this design the post box opens So what happens you put your bag below and all the letters empty into the bag Is that very interesting? So you can have a design where you don't need to take the letters and put them in your bag You put your bag below and open the door and all of them come down So that's a very good idea or put it on a pedestal so that you can collect the letters more easily More maintenance makes the box looks dirty. So what do you do for maintenance? Have surfaces which are clean Posts on the letter box. How do you prevent this from happening? So actually you can board this off by you know yourself suggesting advertising So you put advertisements so the person was actually putting advertisement will protect his advertisements So that nobody else will put the letters or you make it difficult for people to stick by not by making the surface such that you can Peel off because every day the postman is going to collect letters So is he can maintain the box. He can actually peel it off So you have to have a surface which is easy to peel off So those are the two ideas which we came up with and then putting garbage and stones and crackers for fun There was a very interesting case where we study that people you know because it makes a good sound before Diwali and during you know People put bombs inside so the sound is very good The posting spot was so convenient to put a bomb inside. So what what does design Q for us inside? So you make the posting for such that you can't light the bomb and put it inside So probably narrow the entry so that stones and things can't go in only the letters can go in and the bottom idea is for areas where you are not able to sort of Put a bomb inside because it's got a you know Travel inside and then falls in such is very difficult to make the bomb travel inside There's a flap inside can't go in so you can think of ideas Ingress of so can you imagine how you know challenging it is when you generate ideas for all the problems you saw in the field And is it possible to implement all this in the final design is a bigger challenge, which we will discuss