 All right Exchange for media group ladies and gentlemen was set up in the year. I was born which is the year 2000 With the aim of publishing niche relevant and quality publications for the marketing Advertising and media professionals Now today exchange for media is actually a single-stop information platform for the entire industry news Views analytical information in-depth analysis of events or trend forecasting Exchange for media publications have credible and loyal following Ladies and gentlemen, there's someone I look up to take advice from guidance from the powerful force Welcome on stage chairman and editor-in-chief of BW business world in exchange for media group Mr. Anurag Bhattra. Good morning, Anurag How are you doing, sir? No, I forgot my socks. Yes, sir. Can I use your socks? What what they do in fashion man remove socks short pants, whatever You know, I want to tell you stories without morning When I grow up, I want to be like you Right me now. Well, and I'm it started this company 18 years back and we start we started from my father's house and we had you know and I'm at the novel and me would meet on Saturday and they would one Saturday they came in Bermuda's half-pads and My dad normally the reticent person doesn't crack joke doesn't talk too much and He asked us and he's always particular about being well-dressed and being clean share one and so on and He asked And me and now and say why you dress like this so the joking the joke with him and said Today's half this or half Bermuda's Saturday, so my dad said please don't come tomorrow tomorrow's a Sunday. So I hope you stay on your socks itself We don't go beyond that So it's my honor and privilege to be here It my in its eighth year the tech munches in its second year And we are talking about digital media and Digital advertising today you have leaders from across the globe will tell you about digital advertising and digital marketing I was thinking what would I say to this group of people who know more than me about brands digital advertising I was coming back from Dubai early this morning And I was reading newspapers newspapers still get published they get read magazines get published they get read And by all age groups the first thing I want to say that the more digital I was reading about What other print products are doing Facebook's launch the magazine, but I wanted to throughout the day, Mr. Chawla is there My friend Deepak is here. I see Lloyd see lots of friends, but two things Originally prepared a presentation and two things got my mind. This was an article I read in the FT which talked about how The more connected we are the danger of cyber warfare become a reality and not you know far from today And so the first thing I want to say to all of you is that when we think of digital and we think of connectivity We're not thinking of the dangers of cyber warfare. Just to quote from the article By its nature electronic warfare is cheaper quicker and far easier to Camouflage than physical kind targets can be broadly drawn nuclear power stations Paul and you know really when I read this article I got paranoid so while the Indian digital advertising marketing media ecosystem grows out of the 80,000 get crores that get spent in this Ecosystem this is already at about 16,000 crores Which is 20% and growing faster than anything I think as leaders of the community and business people and entrepreneurs. We have to focus. We have to be conscious of the the checks and balances that we need to Put into place for data for security the second is on 11 June 14 June is Donald Trump's birthday 12 June was the US Korea summit, but 11 June was a bad day for the internet Can you tell me why it was a bad day for the internet? Why was 11 June? It was the end of the dream of net neutrality And we're not thinking about it, you know, I also tend to think about how much advertising, you know How much money is coming to this domain? Net neutrality is dead now at least for now and That for consumers and for entrepreneurs and for smaller players in the digital ecosystem It's not a good thing because more and more power will Go towards larger prayers and that's not necessarily a good thing either for the ecosystem or the consumers the third thing In we know that most of the digital advertising in India out of the 15,000 crores about 11,000 crores Which is all little less than 1.8 billion dollars goes to Facebook and Google but the Quality of content that is being generated is not exactly the kind of content that we would want our readers to read, you know the citizens to read so And I'm not talking of just fake news I'm just saying the quality of content is not necessarily the kind of content that we would want society to Get impacted with our kids to get impacted. So today while we celebrate digital advertising We celebrate the democratization of content of excess of being able to reach out to Whoever we want whenever we want in the way we engage how programmatic is growing And I don't even want to talk about the negatives of you know digital advertising How how much money went waste in advertising because bots were seeing those advertising You know, we know that PNG cut its budget, but I really wanted you to focus on The three things I mentioned in last but not the least we all have become screen ages. We spend a lot of time on our screens You and me a screen is a star. We may not be teenagers anymore is the impact on the emotional well-being of young people of people from all ages We need to bring again. We cannot restrict. We cannot Impose regulations. That's the nature of the digital world, but we need to create some kind of norms And I was jokingly saying that the finance minister could have done away With the GST instead of doing a GST the finance minister should have put a G a selfie tax and For the girls when they pout one one person more, okay? I also have a 14-year daughter so I I Genuinely believe that while we must celebrate the growth of digital the growth of digital advertising We must keep these four things one is the I mean cyber warfare You know the government is thinking and today there are cyber armies and India has done. Okay We may not talk about it, but how data theft is becoming big how identity theft is becoming big second We must not get all the power to get into the hands of as citizens. We must patronize platforms which are beyond this duopoly third The fact that the social fabric and the emotional well-being of young people is getting impacted with what's happening So I just wanted to kind of flag these issues because today we celebrate digital advertising We must do that, but we must keep in mind that we have a lot. This is a new World there's a lot to be set in order in this new world as we go along and I'm sure because the leaders in this room We're at the end of the brands give money to these platforms if the brand owners can exert influence over these Media owners content owners technology owners to be able to put some norms then I think We we can engage with this digital ecosystem much better I look forward to learning a lot about digital. We were the original digital guys. We started exchange for media 17 years But I think we know very little and like all of you I look forward to meeting the Winners tonight tonight is the eighth edition of it ma the jury was chaired by Sri Sanjeev Mehta He's going to speak today and I can tell you that the jury was very eclectic and the way Mr Mehta ran the jury was exemplary There's a lot of feedback on the quality of entry quality of work how they were presented But you will see that exchange for media, you know jury members are here Lord is there We are only custodians of the process tonight's winners and Very impressive list of winners have been selected through a jury process, which is absolutely above board and very honest So I look forward to celebrating the good work that this ecosystem is doing and look forward to contributing Some thoughts and ideas which can make our ecosystem better. Thank you. God bless you. Thanks so much on rock Thank you so much give it up on rock Your father would be a very happy man on Iraq because you've turned out pretty well clean shaven great clothes. Give it up