 From around the globe, it's theCUBE with digital coverage of AWS re-invent 2020. Sponsored by Intel and AWS. Hello everyone and welcome back to theCUBE's continuing coverage of AWS re-invent 2020 virtual, theCUBE virtual, we're here covering the partner ecosystem and some of the new innovations coming from the re-invent community. Let's talk about something that anyone who drives a vehicle can relate to roadside assistance with me are Beth Davidson, chief marketing officer at Aero and Raj Biharo, who's the vice president and CTO at Aero. Folks, welcome to theCUBE. Hello, nice to see you. So Beth, let's start with you. Maybe talk a little bit about your mission, how you work with automakers. You got a lot of good pipeline there, insurers and others in the ecosystem. Tell us about the company. Absolutely. For 50 years, we've been helping consumers with their cars. That's what it comes down to. We know that one in three people has a roadside event every year. And the way you think about that is, if in three years you haven't had a roadside event, TikTok, statistically it's coming for you. We work with everybody. We work with the auto manufacturers. We work with the insurers. What we're trying to do is get closer to consumers. And the reason you may have never heard of Aero is that's by design. We're a white label. We work for our clients, typically. And they trust us with their consumers. They trust us with their brands. And we are just in the business of getting consumers back on the road. Thank you for that. So, Raj, talk a little bit about how you approach this problem. I mean, you looked at roadside assistance and we can, again, all relate, oh, am I up to date? Or I've leased the car. So there's got to be some kind of 800 number in my glove compartment somewhere, right? So what was the state of roadside assistance before you guys got involved? And maybe we can get into sort of how you solve the problem. Yeah, I think that's a great question, Dave. As we look at roadside assistance, everyone thinks about picking up the phone number, 800 number from a glove box compartment. And over the years, we have invested heavily on bringing a fully digital experience to our customers from insurance companies to OEMs. And when this Alexa opportunity came up earlier this summer, we said, hi, how about taking that digital experience, adding all the Alexa goods, goods about voice interaction, making it very interactive for the users to request that experience in a very normal consumer friendly way. And brought that, we integrated all those services, brought that whole Uber-like experience for roadside assistance. Now, so Beth, I reminded when the smart TV first came out and you had to type in, right? And we're really getting spoiled now. It should be easy as a blink. Okay, so you're unveiling blink. What's this service all about? So this service is about, trying to get to consumers as easy as we can and removing the friction, right? So what Raj was just talking about is, again, we ask consumers, we say, imagine that tomorrow you went out and there was a flat tire on your car and your driveway, what do you do? And universally they pause and they're like, I don't know, I haven't thought about it, right? And then they start making up stuff like, yeah, maybe I'm going to go through the glove box. Maybe I'm going to go through my files. But wouldn't it be great if they could just kind of talk to the air and say, Alexa, what do I do? And have it work for them, you know? And that's one friction. The second friction is, consumers actually don't know their addresses or don't know it well. We joke around the office about the difference between saying you're on Route 1 and Route 1A is the difference between 20 minutes of that tow truck getting to you in time. These are points of friction that technology can help us with, you know? And then with payments, even better, right? So the fact that you can pay for this thing with Amazon Pay, and you don't have to worry about having cash for a driver or have a credit card. I mean, there's just so many points of friction that are reduced by using Alexa. Okay, so Raj, talk about the integrations here and the technical aspects of how you put everything together and made it work and we'll get into some of the cloud aspects. At launch, we are asking users to tell what they want and they can tell the whole address. They can get the address from the Alexa device or if it is Alexa Auto, the GPS will provide us the Latin belong. And we take that address and we get what kind of experience they want, whether if it is a flat tire, we're going to send somebody else to put the spare. If it is a jump start, we're going to send somebody to jump start their vehicle. So depending on that, we put all that information together, get this consent for the user to charge their Amazon credit card on profile and then go. So it's literally two sentences and then we are on to sending you experience with SMS text messages that will allow you to track a truck coming down to your private. Now I'll show my age. So, I don't know if you've all, but I've been locked out of the car many times now in the old days, you should be able to get a coat hanger and pop it open. But so, do people still get locked out of their cars? Yes, more often than not, it's, you know, the key fobs stop working, right? Lost the battery in my key fob these days, but it's the equivalent. Right, right. So, all right. So, Ross, what else do you guys do in the cloud? Do you use AWS for your own business? Yes. Maybe share with us some of the attributes. Over the years, over the past seven, eight years, we have integrated and got all of our technologies into the AWS cloud and we have now revamped and re-innovated on top of those and created new product lines. We have Accent C management. We do handle automatic crash notifications for some of our partner customers. We do dealer service appointments. So we do a lot of these things and all of these are not possible without the amazing teams, 20 or so teams that we have across three continents working on 50 plus approved services on AWS, innovating around the clock, bringing these new innovations to our market. So, Beth, you were saying earlier that you want to reach out to the consumer. I mean, how do you market? You obviously go through partners and I'm curious as to what's your go to market and maybe how you're different from others in the marketplace. Right. So again, because we're white label with most of the client side business that we do, we help our clients message better. And so we talk to them about how often you have to remind people that this isn't a one and done. On the skill store for Alexa, how we're different is you don't, as much as I love the branding that we came up with with blank roadside, you don't actually have to use it. You don't have to say, Alexa, open my blank roadside. You can just say, Alexa, help me with my flat tire, which really helps cut out the fact that I actually need to market the brand like a traditional marketer would have had to. But our biggest problem is how do you market something to someone in that moment of need, right? How do I prime you to get you to think about it way before you ever actually have the problem? And how do you charge for the service? So it's a flat fee. And it's better than what consumers would be able to get on their own, or at least we believe so. But it is a flat fee for any kind of road service. So it's flat tire, it's dead batteries, it's winching you out, it's all of those things that can happen to you that are just kind of those minor everyday mishaps. Okay, and so do I, well, how do I get it? Do I have to hope that my, if I'm leasing a car that the auto has it, can I go direct? How do I? It's all direct, it's all direct. So you don't have to worry about an ID number, a membership number, you're just paying for it out of your Amazon account. And you don't have to worry about it knowing your, how many digit, bid number, none of that stuff. It's just one and done. Awesome. So Raj, I wonder if you could talk a little bit about your scale. Maybe, I don't know if you can share any metrics and what factors the cloud generally and AWS specifically has played in enabling that scale. Yeah, we have amazing number of integrations with our Fortune 100 insurance companies, over 35 insurance companies, and we have 170 B2B clients today. And we integrate with them, we are deeply integrated into their billing systems, into their coverage systems. And all of that is to be able to provide that sub minute, sub second experience to our customers when they are calling in, when they need the service. Right now we do over a billion API calls as a result of these transactions, all these integrations over per quarter. And all of these, our third party service providers who go around on the roads and provide this location information to their tow trucks to us. All of these 8,000 or so trucks stream that information to us almost on every hour. So we bring all that information together on the AWS platform, stream it back, shade it back in a very secure private manner back to the customers right at the moment of need. Yeah, so I mean, without the cloud you'd be backing up the servers, the truck to the loading dock. And it would just take so much longer to spin up new products. I would imagine that you guys have a lot of ideas about new data products or new services that you can, you can provide, you probably, I'm sure you can't tell us what they are, but in terms of the time it takes you to conceive to get to the market, that must be compressed with the cloud. I would imagine. Yeah, it's a fraction of what it used to take years ago when we were not in AWS, right? And it also allows us to not to spend all this time on worrying about the same things that you used to worry about for every project. Now you can actually think about how you would be able to leverage new innovations that are coming in and actually improve the experience with some kind of intelligence that is added on, which makes the experience much smoother for people. Well, Beth, we'll give you the last word. But first of all, thanks for helping us make our lives even better and more convenient. But bring us home. What's the last word here? So the last word is, we do 12 million events a year right now, right? And if you like math, it's 35,000 a day, it's 24 every minute. And the work that Raj and team have done to make this scalable means we're ready to do the next 12 million. And we know there are consumers out there having those events, and we just want to be there for you, take care of that frustrating event and get you back on the road. Well, it's just having you there being able to push a button and talk to a device is just a game changer. So thanks you guys for coming on theCUBE and sharing your story, really interesting. Glad to be here. All right, thanks for watching. Keep it right there. You're watching theCUBE's coverage of AWS re-invent 2020. We'll be right back right after this short break.