 Carbon Care's technology is a retrofit technology for the concrete industry, which is actually the largest commodity industry on earth. So even having a small impact in such a large industry can actually have a really significant impact globally. Lots of technologies are available today to reduce the environmental impact of products, but very few are both economical and environmentally beneficial. What makes Carbon Care unique is that Carbon Care's technology is both good for the environment but also saves manufacturers money. For some teams competing in the X-Prize, the motivation is really getting the technology off the ground. But for Carbon Care's team, we've already done that. The technology has already been validated. We actually have about 40 customers already. For us, the X-Prize is all about getting the word out and helping us overcome the barriers associated with scaling, because if we develop technology and it sits in the shelf, that's not good for anyone. We've got to get it out there. We've got to get it globally deployed and that's where we'll see our real impacts. If Carbon Care were deployed globally, greenhouse gases could be reduced by 700 megatons a year. That's pretty significant. The carbon crisis is not going away. The longer we wait, the harder it will be to overcome these challenges. So the time is now. The Carbon X-Prize is a great motivator for teams to overcome the challenges associated with their technologies and with scaling their technologies in order to see the impact today.