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Published on Jan 25, 2017
The events industry is misunderstood, marginalized and poorly represented. As a result, meeting budgets are cut, departments dissolved and planners are frustrated by the mounting tasks and minimal resources. Too often, corporate events are seen internally as budget drains and by the public as boondoggles. Get Strategic or Get Left Behind will give you the knowledge needed to implement the strategic changes that are essential for the continued growth of the industry.
Presented by: SPIN: Senior Planners Industry Network