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Published on Sep 19, 2013
Teaching old dogs new tricks.
Canada Revenue Agency wanted two, clever, short-form videos to motivate taxpayers to file their taxes online using their Netfile service. What we did was to take the anxiety many taxpayers feel when sending their sensitive, financial information over the Internet, and eliminated it. The humourous Back and Forth video features a taxpayer who is challenged by his "right and wrong" conscience appearing in the form of virtual miniatures of himself as he grapples with whether or not to file online. And the It Fits My Life video features a working mom who appears on the screen as a mom, businesswoman, wife and taxpayer, all simultaneously, as she describes how Netfile fits her busy life.