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Published on Jul 18, 2017
The real cruelty of unrequited love is that we don’t get to know our beloveds well enough to find out their flaws – and therefore to lose interest in them gradually. The best cure for love is in essence: get to know them better. If you like our films, take a look at our shop (we ship worldwide): https://goo.gl/ebuATx Join our mailing list: http://bit.ly/2e0TQNJ Or visit us in person at our London HQ https://goo.gl/UZach4
“For intense periods of our lives, we suffer the agony of unrequited love. Our sorrow is accompanied by a certainty that if only the elusive being would return our smiles, come for dinner or marry us, we would know bliss. Epochal happiness seems tantalisingly close, wholly real and yet maddeningly out of reach. At such moments, we are often counselled to try to forget the beloved. We should – given their lack of interest – try to think of something or someone else. Yet this kindness is deeply misguided. The cure for love does not lie in ceasing to think of the fugitive lover, but in learning to think more intensely and constructively about who they might really be…”