 That's Mike Mehta, who's nestled just off the corner of Newberry Street in his store in Boston, where dog owners will find the shop of their dreams. Aptly named for its clientele, Posh is a salon and boutique designed not for man, but rather man's best friend. Inside the store is a collection of one-of-a-kind toys and treats, including Paul Rel and SpaceX, exclusives designed by Mehta himself. Posh is also home to a grooming service so popular, customers must book appointments at least four weeks in advance. Mehta, who puts the man in man's best friend, says Posh grooms anywhere between 20 to 30 dogs, five to six days a week. We're not like a peco, where we take all the dogs in the morning and keep them all day. We do it by appointment like a hair salon. So throughout the day we take the appointments, it takes a couple hours and the dogs get to go home, which is people prefer over keeping the dogs somewhere all day. Grace Mazzanotti is one of Posh's part-time employees. Like Mehta, she's a proud dog parent, and she says working at Posh has been the perfect fit. I would say my favorite part about working here is being able to see and interact with all the dogs that come in, being a college student and having grown up with dogs. I don't get to do a lot of that, so it's really been a godsend. And speaking of hanging out with dogs at Posh, Mehta and his wife Nancy had a store mascot. Baki was their Boston Terrier, the very first dog the couple ever adopted. In Baki's memory, they keep a portrait hanging front and center in their store, because without that one dog, there'd be no Posh. And Posh is a store for locals indeed, man and man's best friend. As Mike tells us, they're celebrating their 14th anniversary next month. For BUTV 10, I'm Alex Ross.