Design best practices are founded in the psychological study of how the human mind perceives and retains information. Humans have very real limitations when it comes to attention, memory, sight and ability to process logic. These limitations affect the way we need to design interfaces and application response times.
By understanding these underling principals a system designer is empowered to create better user experiences that are fun, responsive and connecting.
Tam McKenzie is a User Experience designer at comparethemarket.com.au. She has 3 years of experience with user centered design and 7+ of web and UI design. She is passionate about creating experiences that connect, entertain and fascinate people.