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How To Keep Your App Alive, Or Put It Out Of Its Misery

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Published on Jul 9, 2019

Watch all the episodes in this series: https://www.youtube.com/playlist?list... • This educational series is sponsored by Google

Here’s the links to sources from my monologues:
The now-dead site for our Emoji messaging app: http://emoj.li/
More than 75% of apps are only opened once: http://fortune.com/2016/05/19/app-eco...
80% of users delete an app after 90 days: http://fortune.com/2016/05/19/app-eco...
In 2018, less than one in a thousand apps were a commercial success: https://www.forbes.com/sites/conniegu...
On average, it costs 15-20% of original development costs to keep an app going every year: https://www.fiercewireless.com/develo...


I'm at http://tomscott.com
on Twitter at http://twitter.com/tomscott
on Facebook at http://facebook.com/tomscott
and on Instagram as tomscottgo

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