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How can you change someone's mind? (hint: facts aren't always enough) - Hugo Mercier

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Published on Jul 26, 2018

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Why do arguments change people’s minds in some cases and backfire in others? Hugo Mercier explains how arguments are more convincing when they rest on a good knowledge of the audience, taking into account what the audience believes, who they trust, and what they value.

Lesson by Hugo Mercier, animation by TED-Ed.

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