 The way this project is unusual is that we are actually pursuing a principle. I really believe that form follows feeling and feeling is really what space and architecture are about. Space actually affects people. Design matters. It's why we spend the time making the decisions we do. Those things that we as designers intuit, neuroscience is now proving have an effect. Google created an exhibition that is showing design's impact on our biology. The way that I explain neuroesthetics is really simple. It's basically how your brain changes on the arts. When you have a heightened aesthetic experience like a piece of music, a sunrise, things that really elevate your everyday experiences, they change you. They change your biology, they change your mood, they change your emotion. I called Suchi Reddy and I said, taking the neuroesthetic principles, could you create three different rooms that would evoke different responses? The goal is to see how people resonate with space and to really find out whether what they think they resonate with is what their body is actually resonating with. We respond to the aesthetics of our environments, whether we realize it or not. The band can demonstrate with data from the sensors that actually is happening. Art activity, respiratory activity, skin temperature, skin conductance, we figure out from the data which room is the one that feels the calmest or the most at ease for people. Where does your physiology feel most peaceful? I think it's what people are searching for. The space between the notes, the place where they can come and just be. The interiors where we work and where we live have a deep impact on our well-being. We've always known that and believed in it, but we haven't been able to quantify it, improve it. You enter a space and it's like, I like it, but why? This is about data used as a mirror and back to yourself. Data is just a bunch of numbers and we wanted to make it artistic in its expression. It can be really hard to put an aesthetic experience into words. Suddenly by combining science and technology, we get a new language. Maybe a watercolor can sell more than a thousand words. Technology has the ability to help you know yourself better. The problems of the future are only going to become more complicated. Solutions have to happen in this collaboration of technology, the arts and science.