Reconstructing memories of Tohoku with GPS: Yasunori Tonooka at TEDxKyoto 2012





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Published on Oct 17, 2012

Digital gaming meets the real world as Game Designer Yasunori Tonooka shows us an exciting new way to use a GPS.

Yasunori Tonooka
Social entertainment entrepreneur
Right now you may see that cell phone in your hand as just a cell phone. But by the time you have finished listening to Yasunori Tonooka, that cell phone in your hand is going to be a key component in an exciting, tech-meets-real-life game. Tonooka is the founder of a mobile game developer based in Kyoto that specializes in GPS-based scavenger-hunt type mobile games. For these games you simply need a cell phone, access to the game and a mode of transportation. The player uses the GPS feature on their cell phone to find a specific location. Once they reach that location, they are given another clue. And so the hunt goes until the game is won. Tonooka brings to this exciting new world of gaming a vast amount of experience and training. He graduated from the Design Engineering and Management Department of the Kyoto Institute of Technology, and continued his graduate studies at Osaka City University. Upon completing his program he became the producer of a major Japanese social networking service provider, followed by working as a product manager with one of the world's leading Internet search service providers. While working there, Tonooka became deeply inspired by the tech innovations he witnessed around the world, and made it his goal to create a world-class service unique to Japan. The result was "GPS entertainment" which uses GPS mobile services. Earlier this year Tonooka joined one of the world's largest game conferences "GDC2012" in San Francisco, and came away as the only representative from Asia who was elected in the Smart Phone/Tablet Section. Tonooka has quickly become a well-known name among mobile technology game developers not only in Japan, but around the world. It is his hope that his game creation will do its part to bring people together and, perhaps, unite the world.


殿岡 康永
「関西からアジア、世界へつながる日記」。ブログのタイトルは、殿岡さんのビジョンそのもの。京都工芸繊維大学維学部デザイン経営工学科卒業後、大阪市立大学大学院で学んだ殿岡さんは、日本のソーシャルネットワーキングサービスの「ミクシィ」プロデューサーを経て世界有数の検索サービス会社「百度」プロジェクトマネージャとして活躍。「百度」在任中に世界に刺激され、日本独自で世界に通用するサービスを作り出そうと一念発起。京都で会社を起こし、GPSモバイルサービスを用いたゲーム「GPSエンターテイメント」を展開。この「GPSエンターテイメント」を活用して京都の地域活性にも取り組み、今年サンフランシスコで行われた世界最大級のゲームカンファレンスである「ゲーム・ディベロッパーズ・カンファレンス 2012」(GDC2012)で、アジアで唯一、スマートフォンタブレット部門で選出され、国内のみならず世界の数多くのメディアにも取り上げられるように。今、世界が注目している日本人の一人です。「GPSエンターテイメント」を京都、アジア、世界へ拡げ、このゲームを通じて世界を一つにすることを願って活動しています。


About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)



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