 Hi, this is George and welcome back to the LinkedIn course. Okay, so what we're gonna do now is we're going to continue optimizing your LinkedIn profile. Let me actually expand this bit here. We're gonna continue optimizing your LinkedIn profile by editing your summary section. Actually, no, I'm sorry, not the summary section. First, we're gonna do the number of job position in your experience area. Let me show you what I mean. The experience area is I'm on my LinkedIn profile, and if I scroll down, the experience area is this part, this place that says experience, and this is where you can add positions. Basically your previous jobs, the current roles that you hold in your business, et cetera, et cetera. So let's take a look to see what the tips are here. So the more key words that you have in the title and company fields, what I mean by title and company fields. This is a title field. This is a company field. Again, further down. This is a title field. This is a company field. Okay, further down. This is a title field. This is a company field. Further down. This is a title field. This is a company field. Okay, so the more key words, remember we talked in the last lecture about key words, what your ideal clients are probably searching for in search engines, such as Google and LinkedIn. The more of such keywords you have, right, so you may actually, one great assignment for you is to write down, first on a separate document, all the keywords that your ideal clients are looking for on Google and LinkedIn, you're gonna be guessing at first. And you're gonna refine those keywords by searching on LinkedIn, looking at other people's profiles and notice what phrases and words they use, but you also refine your keywords by just working with your clients and noticing what kinds of needs that they keep asking you about, what kinds of goals that they keep asking you to help them achieve, okay? Okay, so the more of those keywords are in the job title and the company name, the more you're gonna be found on LinkedIn because the LinkedIn search engine greatly prioritizes the job title and the company name. I would say that from my research, they most prioritize the professional headline keywords and then secondly, they prioritize the keywords and the job title and company name, okay? So be sure to be aware of that and then having, so given that LinkedIn prioritizes the keywords and those things, having more job positions on your experience area would therefore be beneficial. And you might say, well, George, how can I add more jobs than I've held? And here's what I mean by that, is if you have held, for example, in a previous job, let's say you have been in a particular manager position, let's say you were managing human resources and then you shifted in that company to doing more marketing management or some kind of operations management or something, those you can add as two separate positions on LinkedIn because those were two separate roles that you held. Now, if you held that role for only a week or only a month, that might not be worth putting on LinkedIn, but if you held that role for several months and certainly several years, that would be worthwhile to separate out in your LinkedIn profile, so you have more keywords on your profile, okay? Same thing, in your business, if you have held multiple roles, significant roles, write those roles out. Also, here are some more ideas of things to add. Talked about previous employment, current employment. If you have more than one service in your business, consider adding them as separate positions. So for example, or if you have more than one program, like more than one coaching program. So for example, in the past, I used to do two separate coaching programs in one business. I used to train people on social media, so that was my social media training program, and I also used to coach people on how to run webinars. So that was my webinar method coaching program. So those were two separate positions on my LinkedIn and you can see, and okay, another example is, I have a podcast and I build community around that podcast. So that's a separate role I have currently in my business. Also, I run my coaching program, my one-to-one business and marketing coaching program, and I even put my coaching program's name as the company name. Now, when I do this, okay, when I edit the company name, when I edit the company name and click save, sometimes LinkedIn is going to ask me, do I want, it's not doing that right now, but sometimes it's gonna ask me, do I wanna set up a company page? Now, my opinion on this is that it's not really worth setting up a company page unless you're gonna keep that company page active. A company page is like a separate profile except it's for your company. I don't recommend setting up a company page for a product or a service. The way that LinkedIn's company pages are set is it's supposed to be a company and multiple people who work at that company will add that company page as part of their profile. So that's really, the company pages are really designed for medium to larger companies that are trying to recruit more people into their company. So people who are potential candidates for that company will go to that company page, follow that company, see what positions are available, that kind of contact of people who are in that company for informational interviews. That's really what it's for. And of course, recruiters can go to that company page and follow that, et cetera. But it's, for those of us who are solopreneurs or really tiny businesses, it's, I don't know, I don't think it's worth setting up a company page in my opinion, because it's another thing to manage. Then not that many people will follow your company pages because it's not a household name yet. So I like to use the company page field for my program, my coaching programs. Or if I wrote a book, that would be author and then the book title would be where the company page field is. Okay, further down, as you can see, a founder. So this was a project that I ran for 10 months. That's a significant amount of time in my business and I invest this significant amount of energy into that project. So I put that as a separate program. I also ran a project for another company called the Shift Networks. I put that here and I use the company. So as you can see, Change Company, this was actually a, see, when I put in, when I start putting in a company name, right? And I put in the Shift Network, it will give me a listing of all the available company pages. So I selected the right one because I recognized their logo and then I click Save. And so now when people come to my profile, they will see the logo for the company associated with this position. Makes sense? And they can even hover over this and follow the company or I'm already following. So if I click here, I would stop following but I want to follow this company. So scroll down further. Your highest work was my previous business name. And so I was running that for about a year under that name. And so I kind of put some keywords the roles I held in that company, in that business. And each of these roles was quite similar for me. So I put them in one position. Another kind of business project that I was creating was called the Business Alliance and I ran that for about a year. So as you can see, one of the things that I have learned that I hope you'll learn as well in entrepreneurship, it's about experimenting more. Good entrepreneurship is about experimenting more, learning from your experiments and further on experimenting more. So you can see in my job positions I've experimented a lot with different projects, right? One year here, one year here. And I learned a lot as a result. See webinar method coaching program, there it is. Webinar method coach, serving consultants, clients. So here I'm putting in more keywords so that those who are looking for that kind of person will tend to find me. My program name is there as in the company name. And then again, my social media program was in a separate position, okay? Other things that you might want to use, as I mentioned, if you're an author, you've written a book or several books, if you've written more than one book, those can be separate positions on your LinkedIn profile. If you've been a creator or host of a major event of some kind, a tele-summit, a conference, a workshop you run on ongoingly, that can be a separate position, the name of your workshop, and then what you do in that, the title is workshop, host, coach, sort of some rules that you play within that workshop teacher, et cetera. If you are a frequent guest blogger on a well-known website that people in your industry would recognize, you might want to put that as a separate position as well. So this is so important. That's why I wanted to kind of spend extra time on this. In the next lecture, we will talk about what to write in your summary section, which is one of the first things people look at when they come and look at your LinkedIn profile. So I'll see you in that lecture.