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Published on Dec 16, 2006
Preview of Oded Grajew: Beyond Corporate Social Responsibility -- one of 16 DVDs created by Ashoka's Global Academy for Social Entrepreneurship. Oded Grajew, a highly successful toy manufacturer in Brazil, spearheaded a powerful campaign to end child labor. He then founded the Ethos Institute to pursue corporate social responsiblity on a national scale. Its member companies now make up over 35% of Brazil's GDP. Grajew explains how business can be a powerful engine for social change. Produced for Ashoka by Rooy Media LLC. For more information, visit www.ashoka.org/dvd.