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Creating useful people | Jodie Cook | TEDxAstonUniversity

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Published on Jun 28, 2017

How enterprising skills and role models can prepare future generations for jobs that don't yet exist.

Jodie Cook. Co-founder of Clever Tykes enterprise education storybooks and teaching resources. Owner of JC Social Media.

After starting a social media agency at the age of 22, Jodie Cook became fascinated with the childhood influences that encourage enterprise and entrepreneurship. This led to her co-creating Clever Tykes: a series of children’s storybooks that inspire positive, resourceful and creative behaviour in primary school children. In January 2017 Jodie, along with her Clever Tykes cofounder, secured sponsorship to gift the storybooks and teaching resources to all 23,000 primary schools in the United Kingdom and they are now determined to do this in countries across the world.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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