Zenit-Kazan presents a new creative concept - 116.
A new alternative form and merch here http://116.zenit-kazan.com/
The club spent the previous season under the hashtag # ChargeVolleyball - a bright slogan helped us charge the fans with emotions and launch volleyball lightning in Kazan, Tatarstan, Russia and the entire planet Earth.
Now the updated and changed Zenit-Kazan takes the next step and moves on to a new semantic vector. New information technologies are penetrating the world more and more, and Tatarstan is the leading region of Russia in the field of digital innovations. E-government, Innopolis, IT-park, digitalization are now in the blood of every resident of Tatarstan.
Zenit Kazan is one of the symbols of Tatarstan, the club’s task is to follow the development of the republic and be an innovator in its field. We were the first in sports to launch the Zenomania gamified loyalty program, our ZTV channel is the best in world volleyball and one of the best in Russian sports, we sell merch in 112 countries around the world.
There is a global trend in migration in the world, but we are firmly convinced that the main thing is not to forget your roots! 116 - these are a set of numbers in our blood; Tatarstan is identified in any corner of our country in this way.
116 can also be called a sub-brand of Zenit-Kazan. The numbers will appear on all graphic elements of the club identity, a special line of attributes and an updated form of the team. Code 116 will find its place in everything related to the club, as at one time a place on every car registered on our homeland.
The combination of three figures of Tatarstan will follow Kazan “Zenit” constantly to become a digital synonym for the club and the republic. Zenit-Kazan = 116 = Tatarstan.