A rally cry echoes from the mountains.
This enduring statement shouted from the rooftops, from the cabins and from the passion of a people focuses on building a future.
For us, Esto Perpetua, literally let thou last forever, is more than an enduring phrase from a bygone era. It is a way of life. Our grandfather always said, "if you are going to do something, do it right." Humble advice that hearkens as true today as when it was first spoken. And we listened. There is a weight to those words.
And when we built ZEAL we centered it on the principles of quality and craftsmanship-building more than products; but products with a purpose. Creating more than a business, but a brand that is a family of friends. Based in Boulder, Colorado: ZEAL is truly built for life outdoors.
There is a history far deeper than most can see to what we do. We are believers, dreamers and doers. We look to the past-to the history of the forest, the mountains, and the snows of each year.
As time marches forward, repeating its seasons-yet always bringing new challenges-it is this foundation that we look to for inspiration.
It is here, a place in the woods, where cars can't travel, people shouldn't live and Mother Nature is the law of the land. A hidden place that lives where most would just survive yet the few flourish. A point where people stopped once a hundred years ago, stayed and created their own future.
This is our journey deep into it-a story of discovery, friendship and adventure. And as the mercury drops, we usher in a tale as tall as the ponderosa pines around us. One that takes you back to go forward and asks you to explore more. This is our winter, we are all ZEAL.