10 months ago
We've launched a groundbreaking campaign for our new 'SmartBeds.' The 30 minute feature aptly-named ‘YAWN’ promises to promote sleep even in the most restless of guests. The brainchild of Creative Director Floyd Hayes, and produced by award-winning documentary filmmaker Scott Elliott, the video is accompanied by a sleep-inducing soundtrack by Tom Middleton, YOTEL’s music curator and Sound Professor. This trifecta of creativity combines research, technology, and an injection of playfulness to create a unique, functional experience that guests have come to expect from YOTEL.